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Not Just Another Pretty Facebook? A Focus on Google+


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If you’ve wondered whether you should expand your online footprint beyond your business’ website but aren’t quite sure how to proceed, the Ohio Restaurant Association (ORA) has your answer. The ORA Restaurant Education Series (RES) is presenting a free social media webinar series that will help you reach guests and boost your revenue.

Each webinar in the series is dedicated to a different subject matter that will allow participants to focus on one social media platform at a time; to make decisions about which platforms work best for them; and to ask questions of Shon Christy, founder of Eat Drink Promote and host of all of the webinars in this series, one of the industry’s premier subject matter experts in online promotions. This webinar featured Bill Luckay, Founder & President of Search Link – a local search engine optimization firm

This session focused on Instagram: how to set up a profile, who is on Google+, why a restaurant would want to create their own account and how to use it to increase sales.

Published in: Social Media
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Not Just Another Pretty Facebook? A Focus on Google+

  1. 1. Google + Not just another pretty Facebook July 22, 2014 2:00 p.m. Heartland Payment Systems is the Lead Sponsor of all RES events. The ORA Restaurant Education Series (RES) provides members free access to educational events that help them sustain and grow their businesses and are developed based on member feedback. RES events support a key ORA initiative: the education of our members.
  2. 2. Shon Christy, Founder of Eat Drink Promote & Current President of Focal Point Social Media 330.247.2447 Bill Luckay, Founder & President of Search Link 216.452.1102
  3. 3. • Steps to Optimizing Google+ Pages • Examples / Placement • Reporting / Analytics • Content and Other Usage • Q & A
  4. 4. • Registering your Google+ Business Page • Completing your Profile • Keyword Phrase Categories • Description • Photos • Video • Reviews • Geographic Area
  5. 5. • Ridgeview Grill: Restaurant in Wilmette, IL • Fatduck Tavern & Grill: Bar & Grill in Forest Park, IL
  6. 6. • Google Places is now Google My Business • Social Activity / Impressions / Clicks
  7. 7. • Multifaceted Plan • Print • On Premise • Email Signature • Direct Mail • Email Campaigns • Website Icons
  8. 8. • Post Often • Relevant Content • Keyword Rich Content • Link to Credible 3rd Party Sites • Posting History and Frequency • Organic Positioning / PPP Posting Matters
  9. 9. • Communicate with only certain followers • Wine lovers • Craft beer lovers • Groups that meet at your venue • Locals • Staff • Other owners • Vendors
  10. 10. • Multifaceted Plan • Print • On Premise • Email Signature • Direct Mail • Email Campaigns • Website Icons
  11. 11. • Local Search • Circles • Hangouts
  12. 12. Remaining Social Media Webinar Series sessions: Every Tuesday at 2:00 p.m. • July 29th Mobile Apps - So Many Apps. So Little Time. Other RES webinars: • August 6th from 2:00 - 3:00 p.m. Is Franchising the Right Choice? Other Educational Opportunities: • July 23rd from 9:30 – 11 a.m. Sales/Use Tax Basics for a Quick Serve Restaurant (QSR) webinar presented by Ohio Department of Taxation Go to NOW to register!