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  1. 1. Black Women and Video Games<br />By: O’Neika-Joy Hinnant<br />
  2. 2. The Exigency<br />I have chosen to focus my study on the lack of Black female opinions in academic gaming research<br />I chose this topic because various research articles on female video gaming failed to interview African American women. <br />
  3. 3. Why Video Games?<br />Video games are quickly becoming the number one form of mass consumed media.<br />Consalvo, Hopson, Lee, Royse, and Undrahbuyan have argued that the omission of certain content could also create distorted views of reality.<br /> In contrast, when diverse groups are not included in media content, there is a message that the missing groups are unimportant and powerless (99).   <br />
  4. 4. Why Video Games?<br />When opportunities for direct contact with racial group members are lacking, the media serves as important agents in the formation and reinforcement of racial stereotypes (Dalisay and Tan 8).<br />
  5. 5. Research Study<br />I want to discover if Black women participate in video gaming or do they see their exclusion as a deterrent <br />This study seeks to rehash questions asked in previous video gaming research studies in order to gain insight into the video gaming preferences of Black/African American Women.<br />
  6. 6. Method- A Survey<br />
  7. 7. Seventy five women participated in the survey. <br />52% were African Americans, <br />32% were Black Americans,<br />6% were bi racial and <br />10% were multi racial black women. <br />The ages ranged from 18-65.<br /> The median age was 27. <br />
  8. 8. Do Black Women play Video Games?<br />
  9. 9. How Often? <br />38% play every now and then.<br />18% hardly ever play<br />
  10. 10. How Long?<br />Eighty four percent play 1-2 hours<br />Fourteen percent play 3-6 hours<br />
  11. 11. What genres of Video Games Do Black women prefer?<br />
  12. 12. Will the presence of a female character make Black women want to play Halo Reach (a shooter game) ?<br />
  13. 13. Will the presence of a Black female character make Black women want to play Resident Evil 5 (Horror game)? <br />
  14. 14. Are Black women interested in games that allow them to construct environments that reflect their identity or games that are already created? <br />
  15. 15. Will Black females choose animal characters that are gender neutral or will they choose an African avatar?<br />
  16. 16. Are Black women affected by Eurocentric ideals of Beauty?<br />No---65% of the participants felt that Black video game avatars with fair skin, small nose, small lips, and long flowing hair are not ideal representations.<br />
  17. 17. Are Black Women Affected by the Visual rhetoric in video games that promotes Eurocentric ideals of thinness?<br />Yes<br />51% of the participants thought Sheva’s body was just right<br />18% thought her body was ideal<br />
  18. 18. Conclusion<br />In order for women of color to be recognized within new media spaces academic researchers need to include Black women in their research demographics. <br />In revealing the power differentials, we may begin to re-imagine marginal groups existence within the technological narrative even as they reconstitute it for their own identity (Hobson 112). <br />Researchers should remember that all the men are not Black; all the women are not white, Black women exist as Black women (Taylor 236).<br />
  19. 19. References<br />Consalvo, Mia, Mark Hopson, Joon Lee, Pam Royse, and BaasamjavUndrahbuyan. "Women and Games: Technologies of the Gendered Self." New Media & Society 9.4 (2007): 555-76. Sage. Web. 9 Sept. 2010. <>.<br />Dalisay, Francis. and Tan, Alex. "Assimilation and Contrast Effects in the Priming of Asian American and African American Stereotypes Through TV Exposure." Journalism & Mass Communication Quarterly 86.1 (2009): 7-22. Print.<br />Hobson, Janell. "Digital Whiteness, Primitive Blackness." Feminist Media Studies 8.2 (2008): 111-26. Print.<br />Taylor, Ula. "The Historical Evolution of Black Feminist Theory and Praxis." Journal of Black Studies 29 (1998): 234-253.<br />