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Using visuals

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Overview of visuals used in the workplace. Offers tips for better use of visuals in your communication

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Using visuals

  1. 1. KAREN O’HARA MARCH, 2015 USING VISUALS
  2. 2. USING GRAPHICS & VISUALS
  3. 3. BEGIN WITH PRINCIPLES OF DESIGN •Balance •Contrast •Consistency (Repetition) •Alignment •Grouping (Proximity)
  4. 4. Gerson, S. J., & Gerson, S. M. (2010). Workplace writing: Planning, packaging, and perfecting communication. Upper Saddle River, N.J: Prentice Hall.
  5. 5. Name that graphic!
  6. 6. Name that graphic!
  7. 7. Name that graphic!
  8. 8. Name that graphic!
  9. 9. Name that graphic!
  10. 10. Name that graphic!
  11. 11. They should… • tell a simple story • reinforce written text (not replace it) • be labeled & placed properly • be ethical FOUR GUIDELINES FOR VISUALS
  12. 12. What story does this graphic tell? How to Zombie-Proof Your Shed TELLING A SIMPLE STORY
  13. 13. REINFORCING WRITTEN TEXT
  14. 14. LABELED AND PLACED PROPERLY
  15. 15. ETHICAL MISLEADING REALISTIC 0 10 20 30 40 50 60 70 80 90 100 94.4 93.9 93.4 93.1 92.8
  16. 16. http://gizmodo.com/how-to-lie-with-data-visualization- 1563576606 Cumulative graphs (number of visitors, revenue, etc.) OTHER WAYS TO “LIE WITH DATA VISUALIZATION”
  17. 17. http://gizmodo.com/how-to-lie-with-data-visualization- 1563576606 Ignoring conventions OTHER WAYS TO “LIE WITH DATA VISUALIZATION”
  18. 18. FUN WITH DATA VISUALIZATION Tomas Nilsson’s Little Red Riding Hood: http://vimeo.com/3514904
  19. 19. https://s3.amazonaws.com/m.h elpscout.net/blog/2013/jul/color -emotion.jpg A WORD ABOUT COLOR
  20. 20. INFOGRAPHICS
  21. 21. PHOTOGRAPHS, ILLUSTRATIONS, & SCREENSHOTS
  22. 22. • Tell a story • Include people when possible • Use the Rule of Thirds (focal point touches top third of scene) • Minimize background clutter Pros/cons of using photos? TIPS FOR PHOTOGRAPHS
  23. 23. Used to simplify, create focus, enable labeling, create symbols/signposts Types: • Line drawings • Maps • Icons, clip art Pros/cons of using illustrations? ILLUSTRATIONS
  24. 24. Many browsers & OS have screenshot utilities built in (example: Win7 Snipping Tool) The old-school way to take screenshots: PC: Press Print Screen to copy entire screen to clipboard (or ALT + Print Screen for active window.) Then paste into a doc or image editing program. Crop to suit your needs. Mac: Press Command-Shift-3 at same time. Picture appears on desktop. Edit as needed. SCREENSHOTS (SCREEN CAPTURES)
  25. 25. http://cdn.morguefile.com/imageData/public/fil es/s/Schick/10/l/1349749654wg5sz.jpg Flickr Creative Commons (http://www.flickr.com/creativecommons/) FreeImages (http://www.freeimages.com) Stokpic (http://www.stokpic.com) IconsPedia (http://www.iconspedia.com/) Note: PowerPoint or Word clip art is free to use and DOES NOT need citation unless it is used outside of the program. SOME FREE IMAGE RESOURCES (LICENSE & USAGE RESTRICTIONS APPLY)
  26. 26. Follow me on Twitter Visit my Workplace Writing Blog PICTURE THIS!

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