Ohana QB is an behavioral audience technology platform that looks beyond visitor analytics and concentrates on building intent driven data and actionable analytics. QB allows online services to capture behavior displayed by its users and classify them into multiple audience clusters based on the behavioral patterns. The platform displays which audience segments and behaviors contribute most to revenue, profitability or even user engagement.
Marketers can act on their audience data by personalizing on site experience, optimizing performance of Search Engine campaigns on Google Adwords, or re-marketing users Right Media & Adbrite exchanges. The platform can also be used to segment and build intent driven email lists and is currently integrated with MailChimp. QB also lets marketers track performance of all campaigns across multiple advt networks, publishers or social media platforms like Facebook.