What are the Brazilians doing?


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Presentation at the 2009 OpenOffice.org Conference in Orvieto, Italy.

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  • What are the Brazilians doing?

    1. 1. What are the Brazilians doing? 2008-2009 activities as a full operating NGO for the Brazilian Community L10N pt_BR Leader Thursday November 5 th 15:00
    2. 2. Agenda <ul> <li>Who are we? <li>Since the very beginning <li>So, what we did... <li>What we got in 2009? <li>What we did for the community? <li>Our view of the marketplace <li>Our challenges ahead <li>What we are cooking? </ul>
    3. 3. Who are we? <ul> <li>As you may already know..... <ul> <li>We have organized ourselves as a NGO <ul> <li>It was due to legal issues with the name OpenOffice.org in our country </ul> <li>We gathered together the most active members of the community <li>It allowed us to act as a legal representative of the Brazilian community and give legal shelter to the project and to the individual. <li>Origin and experience of the NGO founders members gave a peculiar set of skills to address the issues of the community </ul> </ul>
    4. 4. Since the very beginning... <ul> <li>Our Brazilians users demanded attention from us <ul> <li>Many large organizations were implementing OpenOffice.org by themselves <ul> <li>Who shall we call for assistance? </ul> <li>Mostly related to government, as Federal gov. issued recommendations on Open Source (IN4) and Open Standards (e-Ping) <li>“Nobody (in the industry) was caring about” <ul> <li>“no money to earn, too much work” <li>“FLOSS is not serious business” <li>“Funny guys” </ul> </ul> </ul>
    5. 5. So what we did? <ul> <li>We configured our NGO to provide services for the marketplace <ul> <li>As a way to build a sustainable business and fulfill our mission as NGO </ul> <li>We went to the market as consultants to assist large organizations in adopting OpenOffice.org technology </ul>
    6. 6. So what we did? <ul> <li>We insisted in the commitment we have with Open Source and OpenOffice.org and this was our main added value <ul> <li>The target marketplace clearly understood this and we had an excellent feedback </ul> <li>We also showed that our need is just to pay the bills and live in blue ink . <ul> <li>Many called us “fools” <li>“Funny guys” </ul> </ul>
    7. 7. What we got in 2009? <ul> <li>We were successful in providing consultancy for large corporations <ul> <li>Notably Petrobras / SERPRO / TCE-MT and other gov. organizations <li>Several prospects on-going for more services </ul> <li>As well as training services for many others organization who were migrating to OpenOffice.org <ul> <li>More fragmented <li>Poorly addressed by traditional companies </ul> </ul>
    8. 8. What we did for the community? <ul> <li>Our “service branch” funded several projects for the community <ul> <li>We were able to keep our localization (pt-BR) on schedule, since release 2.3, including a full revision on the translation. <li>Our linguistics tools are kept up-to-date and included in the package. <li>Our bug reports were issued from real situations, from our customers. Thanks guys for addressing them!!! </ul> </ul>
    9. 9. What we did for the community? <ul> <li>We developed extensions for companies interested in reaching the OpenOffice.org marketplace for their products. <ul> <ul> <li>PIMACO (Groupe Bic) for labels and cards </ul> </ul> <li>All projects were aligned with Open Source paradigm. </ul>
    10. 10. What we did for the community? <ul> <li>We organized and ran at least 2 OpenOffice.org exclusive events <ul> <li>Our National meeting in Oct 2008 <li>Regional meeting in São Paulo Apr. 2009 <li>10 out of 27 regional UG actives. </ul> <li>We sponsored several Open Source events in Brazil and abroad <ul> <li>PostgresSQL Conference (Oct 2009) <li>National Computer Students meeting <li>OOoCon 2009!!! <li>SOLISC 2009 <li>More... </ul> </ul>
    11. 11. Our view in the marketplace <ul> <li>Brazil's adoption of OpenOffice.org never was so strong. <ul> <li>Count on several millions of installations </ul> <li>Large corporations and Gov. organization now relies on OpenOffice for their Office solution <ul> <li>Reaching point of no-return </ul> <li>ODF gaining true adoption as document standard <ul> <li>Message on standard very clear </ul> </ul>
    12. 12. Our challenges ahead <ul> <li>Marketplace maturity will force the decline of migration service demand <ul> <li>Training as well, run by itself </ul> <li>So, we have to look towards adding more value to OpenOffice.org <ul> <li>Reuse existing high skills </ul> <li>Time has come to address more local challenges in OpenOffice.org technology </ul>
    13. 13. What we are cooking? <ul> <li>Fortunately, Brazil has good professional skills for development in IT <ul> <li>Network of good universities </ul> <li>Development and top level support building momentum OpenOffice.org <ul> <li>In sync with the project <li>Add developers to the project </ul> <li>We must keep our peculiar go-to-market way of doing business: </ul>
    14. 14. What we are cooking? <ul> <li>Our business model for development must address the “spirit” of Open Source and collaboration <ul> <li>That is the true challenge <li>Should consider “customers” as true collaborators, voicing their needs </ul> <li>Escape from business-as-usual <ul> <li>Development is not tied to number of user seats </ul> </ul>
    15. 15. What we are cooking? <ul> <li>Go for large local corporations to fund development in a tiny fraction of their IT support budget <ul> <li>OpenOffice is now strategic for their IT -> need continuity solution <li>Budget may come from “Social Activities dept”. </ul> <li>Manage few large customers <ul> <li>“Lean is beautiful” <li>Partnership program </ul> </ul>
    16. 16. Final advise: <ul> <li>Always keep in mind the major role of the community <ul> <li>The community is our shareholder <li>Always return value to the community. </ul> </ul>
    17. 17. Thank You! [email_address]