How to get massive traffic / traction ?* and how to keep it going?
ONLY RULENO BULLSHIT
Oguz SerdarOguz Serdar• Limk made 6-fig. ad revenue (almost $150k in 2 years)with the previous product.• Individually launc...
If you build it,They WON T COME !at least she won’t.
Listen to Dave McClure
Growth Hacking?These techniques have beenaround like 10 years.
How to get a user onboard?• BE REALLY AWESOMEThen the chances are you’ll get positive feedback / reactions from restof the...
SEO is the MOST important oneBecause people put trust in Google
How we’re doing at Limk?Limk ShuffleAggressiveSocial MediaContentDistribitionAggressiveSEOEmailMarketing• Win / win• More ...
This post brought +200 signups* best example: Buffer Blog
This PIN brought +100 signups* even for marketing purpose, Pinterest is time-consuming.
Once you get thosePRO-TIP: Believe in LOLcatsYou re the king
PyramidYour ContentRedistributedContentYOUThe earlier you start, the better it getsBy focussing on the terms / keywords th...
Lifecycle Emails• After 1k users starts from $150 / Month• A lot of triggers / segments• You can define your own stuff• Gre...
How we keep up with our users?Got themonboardWelcome thempersonallyContinuousTriggers• Session-based• Step-based• Conditio...
Traction even trumps team & vision when going for The Million Dollar Round.Ash Fontana - AngelList
Spend your time wiselyPRO-TIP: VCs would love to fuel your growth, so get the traction early on, and work on it!Don t forg...
thank you!
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How to get massive traction / usage to your product

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From my presentation which I gave on May 10th, 2013 at Rockstart Accelerator (Amsterdam), about how to get massive traction & traffic to whatever project you're doing, and how we're actually doing it with our startup, Limk. (*)

(*) http://limk.com/

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How to get massive traction / usage to your product

  1. How to get massive traffic / traction ?* and how to keep it going?
  2. ONLY RULENO BULLSHIT
  3. Oguz SerdarOguz Serdar• Limk made 6-fig. ad revenue (almost $150k in 2 years)with the previous product.• Individually launched 2 local soccer relatedcommunities until the age of 18, which reached over400k users, and generated $50k in revenue fromscratch.• Made almost $100k from affiliate marketing, mostlydoing arbitrage.• 6000 alpha users %60 monthly retention.zz
  4. If you build it,They WON T COME !at least she won’t.
  5. Listen to Dave McClure
  6. Growth Hacking?These techniques have beenaround like 10 years.
  7. How to get a user onboard?• BE REALLY AWESOMEThen the chances are you’ll get positive feedback / reactions from restof the world. Life is good.Examples: Tony Stark :), Tesla, Fitbit, Nest, Waze, IFTTT, Instagram,Buffer App...• BE TRUSTWORTHYIf you’re still trying to figure things out, then create a trustworthinessaround your brand.Examples: Aggressive & continuous SEO, create a Social Media fan base,offer exclusive content, write shareable / scientific blog posts aroundyour core concepts, aggressive life cycle emails....++ anything but “normal”++ aim for long-tail
  8. SEO is the MOST important oneBecause people put trust in Google
  9. How we’re doing at Limk?Limk ShuffleAggressiveSocial MediaContentDistribitionAggressiveSEOEmailMarketing• Win / win• More visibility• Designedto scale withmassive traffic• FACEBOOK!• Partnerships• Experiments• EdgeRank• AUTOMATE• Systematic• TRIGGERS• Blog• Link-building• Focus on keywords• Long-tail• Pyramid• Life-cycle emails• Offering exclusivity• 7-times rule• Sent from my iPhone!
  10. This post brought +200 signups* best example: Buffer Blog
  11. This PIN brought +100 signups* even for marketing purpose, Pinterest is time-consuming.
  12. Once you get thosePRO-TIP: Believe in LOLcatsYou re the king
  13. PyramidYour ContentRedistributedContentYOUThe earlier you start, the better it getsBy focussing on the terms / keywords that you aim for searchengines, you can redistribute your content in big platforms suchas Blogspot, Wordpress.com, Tumblr, Twitter etc. by creatingnew accounts.Then you can link back to your original product withthe targeted keywords that you want to get trafficfor. Keep in mind that it’s a pyramid, and the linkbuilding should happen with the same way.Example: Limk (1) << Sport Channel (2) ><Basketball (3) >< NBA (4) >< Los AngelesLakers (5) >< Kobe Bryant (6) >> LimkAlways be link building!
  14. Lifecycle Emails• After 1k users starts from $150 / Month• A lot of triggers / segments• You can define your own stuff• Great email templates• You can even send mobile notifications• $50 / Month• A lot of triggers / segments• You can define your own stuff• Nice email templates• Nice email analytics• Starts from $50 / Month• A lot of triggers / segments• A/B Tests• HTML email templatesCustomer.io• A lot of triggers / segments• You can define your own stuff• Great layouts• Nice email analytics• Starts with $75 / MonthMixPanel People Intercom (We use it!) GetVero“Twitter uses a $6 million per year EC2 cluster tosend 200 million individually personalised emailsto its users every day.”
  15. How we keep up with our users?Got themonboardWelcome thempersonallyContinuousTriggers• Session-based• Step-based• Conditions• If Twitterfollowers > 50• If Klout >> 40Evaluating &Grouping Users• Last seen• Grouping• Define fans• Reward them• Give exclusivityTime-period-based Emails• 3 days• If last seen >5 days• 7 days• If last seen >10 days• 30 daysWork on ‘Lost’Users• If last seen > 3 daysSent what theyhave missed• > 14 dayssome exclusivecontent• > 35 daysTwitterMention :)Finish• 7-time rule• Focus on early fans• Loss is OK• Group-basedlifecycle emails• Don’t duplicate
  16. Traction even trumps team & vision when going for The Million Dollar Round.Ash Fontana - AngelList
  17. Spend your time wiselyPRO-TIP: VCs would love to fuel your growth, so get the traction early on, and work on it!Don t forget that 9 times of 10 thatthe Lean Startups are unfundable“We see Lean Startup methodology being used inappropriately as an excuse tonot take sales and marketing seriously,” he said. “Founders tell us that all thatmatters is product, and sales and market will happen automatically. The ‘if theybuild it it will come,’” mantra, which he noted is not always an acceptableapproach for those looking to grow.Marc Andreessen
  18. thank you!

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