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Book presentation by Cambridge University Press

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  1. 1. English365 Level 3 A look into the future of professional English training Bob Dignen York Associates
  2. 2. Student book basics <ul><li>30 units </li></ul><ul><li>3 unit types (2 + 1) </li></ul><ul><li>2 revision units </li></ul>= 60 hours 30 x 1.5 hours 2 x 60 (revision units) 10-20 hours TB support plus a PSB!
  3. 3. <ul><li>Type 1 </li></ul><ul><li>Grammar </li></ul><ul><li>Pronunciation </li></ul>Student book structure <ul><li>Type 2 </li></ul><ul><li>Professional vocabulary </li></ul><ul><li>Business communication </li></ul><ul><li>Type 3 </li></ul><ul><li>Social phrases / skills </li></ul><ul><li>General vocabulary </li></ul>
  4. 4. Personal study book <ul><li>Supporting learner training: </li></ul><ul><li>Tips for better language learning </li></ul><ul><li>Key language learning terms </li></ul><ul><li>30 unit exercises + key </li></ul><ul><li>... with audio CD containing pronunciation & </li></ul><ul><li>social dialogues & additional listening </li></ul>
  5. 5. Teacher’s Book <ul><li>Teaching ideas per unit </li></ul><ul><li>Learner training activities (10) </li></ul><ul><li>Photocopiable resources (30) </li></ul>& Web!
  6. 6. <ul><li>Balanced business-social mix </li></ul><ul><li>Engaging topics with real people </li></ul><ul><li>Real language </li></ul><ul><li>Demanding, varied and tested activities </li></ul><ul><li>Speaking-oriented approach </li></ul><ul><li>Learner and trainer focus </li></ul><ul><li>International communication skills </li></ul>English365 USPs
  7. 7. Communication skills - now <ul><li>Presentations </li></ul><ul><li>Meetings </li></ul><ul><li>Telephone calls </li></ul><ul><li>Negotiations </li></ul><ul><li>Social situations </li></ul><ul><li>Correspondence </li></ul><ul><li>The dominant approach sees business communication as </li></ul><ul><li>situations: </li></ul><ul><li>- separate staged processes </li></ul><ul><li>- steps within stages </li></ul><ul><li>phrases (linguistic focus) </li></ul>… spiced with country-culture briefings
  8. 8. Communication skills - future <ul><li>International business communication is a </li></ul><ul><li>conscious, strategic and adaptive practice to </li></ul><ul><li>achieve clarity and right task / person impact in </li></ul><ul><li>English with specific people in specific </li></ul><ul><li>circumstances (3D) </li></ul><ul><li>Cultural dimensions </li></ul><ul><li>Personality dimensions </li></ul><ul><li>International business dimensions </li></ul>7 core generic international management communication skills
  9. 9. International teams Team understanding: self, team members and stakeholders Direction: creating team commitment to common goals and benefits Organisation: effective planning and rules for team work Roles: clarifying responsibilities (internal/external expectations) Who are we? Where are we going? How do we plan to do it? Who does what? What support is needed? How are we performing? How are we seen in the organisation? Where are conflicts generated? How are we cooperating as a team? Cooperation: getting people to cooperate effectively – towards synergy Conflict: handling internal and external resistance and conflict Representing: promoting the team externally, presenting and ‘ selling’ the project Feedback: motivating performance by giving and getting feedback on results (individual and team) Developing people: coaching, training, facilitating, networking etc.
  10. 10. The 7 core communication skills Understanding self – Understanding others Thinking consciously and strategically to communicate in the right way at the right time with right impact ... in English 7 Communication Skills Speaking clearly Listening effectively Building rapport Influencing Coaching Managing conflict Handling feedback
  11. 12. Integrating soft management skills into the English365 Unit Type ³ syllabus <ul><li>Getting started </li></ul><ul><li>Building rapport </li></ul><ul><li>Listening </li></ul><ul><li>Persuading </li></ul><ul><li>Dealing with ‘no’ </li></ul><ul><li>Giving feedback </li></ul><ul><li>Dealing with conflict </li></ul><ul><li>Getting important messages across </li></ul><ul><li>Dealing with people who are difficult to understand </li></ul><ul><li>Complaining </li></ul>
  12. 18. Stepping from English training to communication coaching <ul><li>De-centred approach with coaching </li></ul><ul><li>and feedback skills </li></ul>Behavioural psychology Communication theory Team and leadership models
  13. 19. English365 <ul><li>Relevant </li></ul><ul><li>Innovative </li></ul><ul><li>Tested </li></ul><ul><li>Customisable </li></ul><ul><li>Develops them … and you! </li></ul>
  14. 20. <ul><li>‘ Most sentences short enough to use in everyday conversation do not literally express things we are likely ever to mean, and most things we are likely ever to mean are not expressible by sentences we are likely ever to utter. That’s something to think about.’ </li></ul><ul><li>Kent Bach </li></ul>Beyond language! Blackwell Guide to the Philosophy of Language: Michael Devitt and Richard Hanley, eds. (2003)]
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