Social Media + Digital Marketing  = Word of Mouth Digital Influence 101
01 Why Does Social Media Matter?
Some BIG Figures. <ul><li>684,000,000  - the number of visitors to Wikipedia in the last year  </li></ul><ul><li>412.3 yea...
Some BIG Figures. <ul><li>77%  - percentage of active Internet users who read blogs </li></ul><ul><li>Number of tweets to ...
A Sellable Product For All Clients <ul><li>By being able to offer a basic low investment package of social media mapping a...
Our approach <ul><li>ENGAGING </li></ul><ul><li>Co-creation Program me Design & Management </li></ul><ul><li>Live Communit...
Our promise: amplification Awareness Consideration Engagement Loyalty Conversion Make people aware of brand, product or is...
WHY?
FreeMantle Media – Radian6 Snapshot
FreeMantle Media – Radian6 Snapshot
FreeMantle Media – Radian 6 SnapShot
FreeMantle Media – Radian 6 SnapShot
Lexis Nexis – Radian 6 Snapshot
Lexis Nexis – Radian 6 SnapShot
Lexis Nexis – Radian 6 Snapshot “ I believe both are great resources for Legal researching. I haven’t dealt with West Law ...
Costing It Up <ul><li>We can provide a live listening post using Radian 6 + Technorati and Google Blog Searching on a mont...
 
 
 
 
 
(Dell deals Twitter screen)
Media (Consumer Generated & New Media)  Social Networks Broadband Media  Search Syndication & Delivery Multimedia Sharing
02 What’s so hard about influencer outreach?
Best Practice Blogger Engagement <ul><li>Do Your Homework </li></ul><ul><li>Engage. Don't Pitch. </li></ul><ul><li>Write T...
Measurement Ingredients <ul><li>Simple Reach </li></ul><ul><li>Page Impressions </li></ul><ul><li>Visits, Unique Visitors ...
What should I do immediately?
<ul><li>Save Time . . .  RSS Reader </li></ul><ul><li>Network 24/7 . . .  LinkedIn </li></ul><ul><li>Bookmarking 2.0 . . ....
 
 
 
 
 
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DI 101 Training UK

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Curious about social media? Want to understand how online conversations may be effecting your brand, product or reputation?

Ogilvy PR London's Digital Influence strategy allows brands to listen to the conversation, strategically build a method of engagement, and action that as well.

For more information contact:

James Poulter: +44 207 309 1025

Published in: Education, Technology
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  • Ask 2-3 questions to connect with their personal experience: How many people have Facebook profiles? How many people belong to MyRagan or a second socnet? How many have done blogger outreach? Do you have a favorite blog? Tell me one of your favorite restaurants?
  • DI 101 Training UK

    1. 1. Social Media + Digital Marketing = Word of Mouth Digital Influence 101
    2. 2. 01 Why Does Social Media Matter?
    3. 3. Some BIG Figures. <ul><li>684,000,000  - the number of visitors to Wikipedia in the last year </li></ul><ul><li>412.3 years  - length in time it would take to view all content on YouTube (March 2008) </li></ul>
    4. 4. Some BIG Figures. <ul><li>77%  - percentage of active Internet users who read blogs </li></ul><ul><li>Number of tweets to date http:// popacular.com/gigatweet / </li></ul>
    5. 5. A Sellable Product For All Clients <ul><li>By being able to offer a basic low investment package of social media mapping and blogger engagement, we can build clients’ understanding of digital’s importance for their brands. </li></ul>
    6. 6. Our approach <ul><li>ENGAGING </li></ul><ul><li>Co-creation Program me Design & Management </li></ul><ul><li>Live Community Events </li></ul><ul><li>Video Content: Viral, Episodic, Broadband Channels </li></ul><ul><li>Community Design & Management </li></ul><ul><li>Blogger & Influencer Engagement Programs </li></ul><ul><li>Social Network Activation </li></ul><ul><li>PLANNING </li></ul><ul><li>Influencer Engagement Plans </li></ul><ul><li>Network Maps </li></ul><ul><li>Visibility Plan </li></ul><ul><li>LISTENING </li></ul><ul><li>Conversation Snapshots </li></ul><ul><li>Live Listening Posts </li></ul><ul><li>Crisis Monitoring </li></ul>
    7. 7. Our promise: amplification Awareness Consideration Engagement Loyalty Conversion Make people aware of brand, product or issue Educate people and begin to demonstrate the relevance Get people involved through spending time and interactions. Motivate people to openly support you, contribute something, share WOM Convert people to Promoters & loyal customers Viral videos, games, display advertising, blog outreach, SEO plus Brand Web sites, syndicated content, new media desk & room, social media outreach Brand Web sites, contests, blogs, games, social network participation. Blog summits, Blogs, vlogs, social network groups, blogger relations. Share-able programs Fan activation centers, co-creation programs, communities Communication Goal Potential Tactics
    8. 8. WHY?
    9. 9. FreeMantle Media – Radian6 Snapshot
    10. 10. FreeMantle Media – Radian6 Snapshot
    11. 11. FreeMantle Media – Radian 6 SnapShot
    12. 12. FreeMantle Media – Radian 6 SnapShot
    13. 13. Lexis Nexis – Radian 6 Snapshot
    14. 14. Lexis Nexis – Radian 6 SnapShot
    15. 15. Lexis Nexis – Radian 6 Snapshot “ I believe both are great resources for Legal researching. I haven’t dealt with West Law as of yet, but Lexis Nexis is awesome! The site is updated constantly, you can find anything!” – Yahoo Answers
    16. 16. Costing It Up <ul><li>We can provide a live listening post using Radian 6 + Technorati and Google Blog Searching on a monthly basis. </li></ul><ul><li>Cost: £7500 Per Month. </li></ul><ul><ul><li>Based on a Live Listening post set up for 3 different categories on Radian 6 (e.g. 1. Brand, 2. Topic, 3. Competitors) </li></ul></ul><ul><ul><li>50 Hrs Per Month for an Acc. Mgr/ Acc. Exec. </li></ul></ul>
    17. 22. (Dell deals Twitter screen)
    18. 23. Media (Consumer Generated & New Media) Social Networks Broadband Media Search Syndication & Delivery Multimedia Sharing
    19. 24. 02 What’s so hard about influencer outreach?
    20. 25. Best Practice Blogger Engagement <ul><li>Do Your Homework </li></ul><ul><li>Engage. Don't Pitch. </li></ul><ul><li>Write The Perfect Email. </li></ul><ul><li>It's Not Their Day Job. </li></ul><ul><li>Follow The Code </li></ul>
    21. 26. Measurement Ingredients <ul><li>Simple Reach </li></ul><ul><li>Page Impressions </li></ul><ul><li>Visits, Unique Visitors </li></ul><ul><li>Emails opened, click-throughs </li></ul><ul><li>Videos viewed, audio plays </li></ul><ul><li>Search Visibility </li></ul><ul><li>Higher search results </li></ul><ul><li>Greater search results “share” </li></ul><ul><li>3 rd party results </li></ul>Reach <ul><li>Word of Mouth </li></ul><ul><li>Number of Mentions, Posts, Comments </li></ul><ul><li>Tone: Positive, Negative, Neutral </li></ul><ul><li>Conversation Index </li></ul><ul><li>Recommendations </li></ul><ul><li>Mentions-per-user </li></ul><ul><li>Send This To A Friend </li></ul><ul><li>Inbound links </li></ul><ul><li>Site Activity </li></ul><ul><li>Time spent on site </li></ul><ul><li>Number of Interactions </li></ul>Engagement <ul><li>Sales </li></ul><ul><li>Subscription </li></ul><ul><li>Registration </li></ul>Conversion
    22. 27. What should I do immediately?
    23. 28. <ul><li>Save Time . . . RSS Reader </li></ul><ul><li>Network 24/7 . . . LinkedIn </li></ul><ul><li>Bookmarking 2.0 . . . del.ico.us </li></ul><ul><li>Claim Yourself . . . Facebook </li></ul>

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