#ogilvychange

behavioural economics psychology behavioural science ogilvy ogilvychange behaviour change advertising marketing nudge #ogilvychange happiness neuroscience priming nudgestock o behave morality loss aversion donald trump eureka social norms frenemies view luck choice overload health repetition hindsight bias money robert frank thank you vegetables altruism pareidolia to-do list rewards choice architecture conscientiousness door in the face persuasion on repeat ogilvy change collective memory amy cuddy miss universe power pose ted affective forecasting impact bias choice first impressions taste rudeness finance ebbinghaus illusion decision making health campaigns fear bias hiring bread littering inaction inertia calories dehumanisation framing research evolutionary biology fmri money management cognitive pain of paying psychic numbing earthquake nepal voting obama thaler runtour life change exercise run decade prague motivation science metacognitive accuracy love optimism ariely pricing supermarkets nick chater mooc mind is flat warwick business school behavioural design