SEMPO Montreal 2014: Introduction to Native Ads by AOD Marketing [27/03/2014]

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We don’t know what they’re worth, we don’t always know we’re looking at them and everyone is talking about them. What are they? Native Ads. New York Times calls their native ad module “Paid Posts,” Forbes calls theirs “Brand Voice.” Major news outlets are organizing themselves to operative within the native ad space expected to explode in 2014. SEMPO Montreal's event was focused around uncovering and discovering what native advertising will mean for marketers.

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SEMPO Montreal 2014: Introduction to Native Ads by AOD Marketing [27/03/2014]

  1. 1. INTRO TO NATIVE ADS
  2. 2. “TRADITIONAL WEB CHANNELS”
  3. 3. WHICH CHANNELS SHOULD YOU BE USING?
  4. 4. INTENT BASED MARKETING : SEO/PPC Celestron EQ3 8" telescope
  5. 5. Buy Celestron EQ3 8" telescope INTENT BASED MARKETING : SEO/PPC
  6. 6. INTENT BASED MARKETING : SEO/PPC
  7. 7. AWARENESS MARKETING : SOCIAL
  8. 8. AWARENESS MARKETING : SOCIAL
  9. 9. AWARENESS MARKETING : SOCIAL
  10. 10. AWARENESS MARKETING : SOCIAL
  11. 11. AWARENESS MARKETING : SOCIAL
  12. 12. AWARENESS MARKETING : SOCIAL
  13. 13. AWARENESS MARKETING : SOCIAL
  14. 14. AWARENESS MARKETING : SOCIAL
  15. 15. AWARENESS MARKETING : SOCIAL
  16. 16. AWARENESS MARKETING : SOCIAL
  17. 17. DO CHANNELS PERFORM DIFFERENTLY?
  18. 18. EACH CHANNEL HAS ITS ROLE
  19. 19. IT CHANGES ACROSS INDUSTRIES AND CULTURES Source : http://think.withgoogle.com/customer-journey-to-purchase/
  20. 20. NATIVE ADVERTISING
  21. 21. WHAT’S THE BIG DEAL?
  22. 22. * http://www.sharethrough.com/2013/05/infographic-native-advertising-effectiveness-study-by-ipg-media- labs/ WHAT’S THE BIG DEAL?
  23. 23. * http://www.businessinsider.com/error-rate-for-mobile-ad-fat-finger-clicks-2012-10 WHAT’S THE BIG DEAL?
  24. 24. * http://www.businessinsider.com/error-rate-for-mobile-ad-fat-finger-clicks-2012-10 WHAT’S THE BIG DEAL?
  25. 25. MORE OPTIONS FOR ADVERTISERS * Discovering the Value of Earned Audience – How Twitter Expressions Activate Consumers (Fox, Twitter and the Advertising Research Foundation study).
  26. 26. TV & VIDEO * Discovering the Value of Earned Audience – How Twitter Expressions Activate Consumers (Fox, Twitter and the Advertising Research Foundation study).
  27. 27. EDITORIAL VS. SOCIAL
  28. 28. EDITORIAL NATIVE ADS Source : http://strlabs.wpengine.netdna-cdn.com/wp-content/uploads/2013/02/nativeAdscape-20130215.jpg
  29. 29. EDITORIAL NATIVE ADS (CONTROVERSY)
  30. 30. EDITORIAL NATIVE ADS (CONTROVERSY)
  31. 31. EDITORIAL NATIVE ADS (CONTROVERSY)
  32. 32. EDITORIAL NATIVE ADS (ETHICAL)
  33. 33. EDITORIAL NATIVE ADS (ETHICAL)
  34. 34. EDITORIAL NATIVE ADS
  35. 35. SOCIAL NATIVE ADS Source : http://strlabs.wpengine.netdna-cdn.com/wp-content/uploads/2013/02/nativeAdscape-20130215.jpg
  36. 36. SOCIAL NATIVE ADS
  37. 37. SOCIAL NATIVE ADS
  38. 38. SOCIAL NATIVE ADS
  39. 39. SOCIAL NATIVE ADS
  40. 40. SOCIAL NATIVE ADS
  41. 41. SHOULD YOU INVEST IN NATIVE ADS?
  42. 42. CUSTOMER JOURNEY
  43. 43. BE PRESENT THROUGHOUT THE WHOLE CLIENT JOURNEY
  44. 44. HOW RISKY IS YOUR PORTFOLIO?
  45. 45. HOW MUCH ARE YOU INVESTING?
  46. 46. HOW MUCH ARE YOU INVESTING?
  47. 47. THANK YOU!

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