We don’t know what they’re worth, we don’t always know we’re looking at them and everyone is talking about them. What are they? Native Ads. New York Times calls their native ad module “Paid Posts,” Forbes calls theirs “Brand Voice.” Major news outlets are organizing themselves to operative within the native ad space expected to explode in 2014. SEMPO Montreal's event was focused around uncovering and discovering what native advertising will mean for marketers.