Omar L. Gallaga News and social media          15 years as a Statesman          tech, business and          entertainment ...
Tolly Moseley                    Blogger + freelance writerCreator of AustinEavesdropper.comCo-creator of AETV, a localweb...
What do you write?
Omar L. Gallaga    Freelance      • My own site, Terribly-Happy.com      • A few magazines, mostly online        publicati...
Television /  TrailersWithout Pity
Statesman / Austin360.com
Tolly Moseley                            FreelanceLocal + regional:•   Sactown Magazine•   Rare Magazine•   Austin Monthly...
National:•   Salon.com•   PlanetGreen.com•   TreeHugger.com•   FreePeople.com
Local = National(Writing online for videos)
What’s my “platform?”
BE YOUR OWN PLATFORM(Note: Your platform should be nicer than this)
STANDING OUT                Competition is stiff. Be the stiffiest.• Having a special skillset or  freakishly complete rec...
SERIOUSLY, START A BLOG             It won’t be good at first. That’s ok.• Starting a blog shows YOU what you’re intereste...
What’s my brand?
EW, “BRAND”              How to embrace your calling card• Being a specialist > being a generalist• Go offline to strength...
SELF-BRANDING GONE WRONG   ‘And THAT’S why you got fired.’                      • Be up-front with your                   ...
Tolly and Omar‟s Online 15 writing         Commandments
1. Thou shalt write every day, whetherthou wants to or not.
2. Thou shalt never, ever, ever, EVE      R plagiarize.  Instead, be generous    when linking andciting information from  ...
3. Goest where otheronline writers go not. Stand out from the        flock.
4. When in  doubt, consultethStrunk & White or the    AP Stylebook.
5. Thou shalt not write    for free unless   ownership of the    writing is thine.
6. Thou shalt not covetthy neighbor‟s blog-to-      book deal.
7. Honor thy editor.
8. Thou shalt meet deadlines, developgood work habits and  keep thine‟s shit      together.
9. Thou shalt comment on thy       neighbor‟s blog.
10. Thou shalt spend copious       time OFFline.
11. Thou shalt readevery day. (Doesn‟t have to       be the Bible.)
12. Go forth and multiply: Pitchthyself to several different writing              homes.
13. Now I say verily unto you:  writeth pieces not meant forimmediate public consumption.
14. DO writeth for free, selectively and            strategically!
15. Seek not to make thy writing / blogpopular. Seek instead to make it special.
Further reading and how to reach me                  Where you can find me:                    @omarg on Twitter          ...
And me!Where you can find me:@tollym on Twitteraustineavesdropper@gmail.comFacebook.com/austineavesdropperLinked In,Pinter...
ONA Austin June 2012: Tolly Moseley and Omar L. Gallaga Share Secrets to Online Writing
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ONA Austin June 2012: Tolly Moseley and Omar L. Gallaga Share Secrets to Online Writing

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Austin writers Tolly Moseley (Austin Eavesdropper) and Omar L. Gallaga (Austin American-Statesman) share advice for standing out in the blogging world, staying motivated and developing good writing habits. Includes Tolly and Omar's 15 Commandments for Online Writing and lots of other info. Presented on June 25, 2012 for ONA Austin's meetup at the Austin American-Statesman. Event info here: http://www.meetup.com/ONA-Austin/events/68746782/

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ONA Austin June 2012: Tolly Moseley and Omar L. Gallaga Share Secrets to Online Writing

  1. 1. Omar L. Gallaga News and social media 15 years as a Statesman tech, business and entertainment writer / editor. Founding editor of ¡ahora sí! Former on-air contributor and blogger, NPR‟s „All Tech Considered‟
  2. 2. Tolly Moseley Blogger + freelance writerCreator of AustinEavesdropper.comCo-creator of AETV, a localwebisode seriesWinner, Austin American-StatesmanTexas Social Media Award (2010)Winner, Austin Chronicle‟s Best LocalBlog (2011)Co-host on YouTube.com/Hungry
  3. 3. What do you write?
  4. 4. Omar L. Gallaga Freelance • My own site, Terribly-Happy.com • A few magazines, mostly online publications • Kirkus Reviews, online comics
  5. 5. Television / TrailersWithout Pity
  6. 6. Statesman / Austin360.com
  7. 7. Tolly Moseley FreelanceLocal + regional:• Sactown Magazine• Rare Magazine• Austin Monthly• Austin Insider Mag• Austinist• CultureMap• Texas Parks & Wildlife• KUTNews.org
  8. 8. National:• Salon.com• PlanetGreen.com• TreeHugger.com• FreePeople.com
  9. 9. Local = National(Writing online for videos)
  10. 10. What’s my “platform?”
  11. 11. BE YOUR OWN PLATFORM(Note: Your platform should be nicer than this)
  12. 12. STANDING OUT Competition is stiff. Be the stiffiest.• Having a special skillset or freakishly complete recall of arcane knowledge in areas others don‟t• Developing a unique voice• Being reliable and earning a reputation for good work• Saying “Yes” to scary, sink-or- swim opportunities
  13. 13. SERIOUSLY, START A BLOG It won’t be good at first. That’s ok.• Starting a blog shows YOU what you’re interested in. Your city? Tech? Food? Mad Men?• Just like Omar said – you’ll slowly begin to develop your voice.• Networking: Austin is a hugely blog-friendly town• Best advice I ever heard: Don’t focus on being a perfect blogger, focus on being interesting & original.• Weird, random, utterly wonderful blogs: My Milk Toof, The Fabulous Geezersisters, Res Obscura
  14. 14. What’s my brand?
  15. 15. EW, “BRAND” How to embrace your calling card• Being a specialist > being a generalist• Go offline to strengthen your online relationships• Read A LOT. Especially writing that you’d like to emulate (for me, it’s The Fabulous Geezersisters)• Pitch yourself for writing ops
  16. 16. SELF-BRANDING GONE WRONG ‘And THAT’S why you got fired.’ • Be up-front with your employers about freelancing / outside work (The tale of Señor Sex) • Apply the same standards to social media / blogging as you would in print or at work • Set personal/professional boundaries
  17. 17. Tolly and Omar‟s Online 15 writing Commandments
  18. 18. 1. Thou shalt write every day, whetherthou wants to or not.
  19. 19. 2. Thou shalt never, ever, ever, EVE R plagiarize. Instead, be generous when linking andciting information from another source. Yes, even on Twitter.
  20. 20. 3. Goest where otheronline writers go not. Stand out from the flock.
  21. 21. 4. When in doubt, consultethStrunk & White or the AP Stylebook.
  22. 22. 5. Thou shalt not write for free unless ownership of the writing is thine.
  23. 23. 6. Thou shalt not covetthy neighbor‟s blog-to- book deal.
  24. 24. 7. Honor thy editor.
  25. 25. 8. Thou shalt meet deadlines, developgood work habits and keep thine‟s shit together.
  26. 26. 9. Thou shalt comment on thy neighbor‟s blog.
  27. 27. 10. Thou shalt spend copious time OFFline.
  28. 28. 11. Thou shalt readevery day. (Doesn‟t have to be the Bible.)
  29. 29. 12. Go forth and multiply: Pitchthyself to several different writing homes.
  30. 30. 13. Now I say verily unto you: writeth pieces not meant forimmediate public consumption.
  31. 31. 14. DO writeth for free, selectively and strategically!
  32. 32. 15. Seek not to make thy writing / blogpopular. Seek instead to make it special.
  33. 33. Further reading and how to reach me Where you can find me: @omarg on Twitter ogallaga@statesman.com Facebook, Linked In, Pinterest, G+
  34. 34. And me!Where you can find me:@tollym on Twitteraustineavesdropper@gmail.comFacebook.com/austineavesdropperLinked In,Pinterest, YouTube.com/Hungry

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