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Growth Hacking
and Other Smart Digital Marketing Tactics
Startup Tourism | February 11, 2019
Hannes Agnarsson Johnson
hannes (at) ccpgames.com
twitter.com/HannesJohnson
Functionality for
automatic growth
Photo from Nasa: https://flic.kr/p/CWyfzS
Image via growthhackers.com
Image via growthhackers.com
Easy
Search
Engine
Optimization
Photo by Charles on Unsplash
“In general, webmasters can
improve the rank of their sites by
creating high-quality sites that
users will want to use and share.”
— Google’s guide for webmasters
SEO 101
● User-friendly and mobile-friendly
● Create quality content that your target audience is
looking for (info, solutions to problems, tools, etc.)
● Get links from authoritative websites
SEO 101
● Landing pages focused on solutions to problems
(keywords) common to your target audience
● Use important keywords in your content (so Google
knows that your page is definitely about the
solution to the query)
Keyword Research
ads.google.com/home/tools/keyword-planner/
Keyword Research
Keyword Research
www.google.com/webmasters/
search.google.com/search-console/
Growth
Hacking
Content
Photo by Qingbao Meng via Unsplash
Get content ideas
Facebook, Twitter, Instagram…
Forums: Reddit, Quora…
Photo by Ashim D’Silva via Unsplash
What gets shared
docs.apis.is
Find interesting data
Make it accessible
unsplash.com
pixabay.com
Promote your content
Your owned media
Reddit, Facebook Groups...
Others that have written/shared similar
Advertise on Facebook/Twitter
If you can't
measure it, you
can't improve it
Photo by Stephen Dawson on Unsplash
www.google.com/analytics/
Google Analytics Campaign URL Builder: https://h4nn.es/ga-utm-tool
Campaign Tracking
Campaign Tracking
https://www.eveonline.com/?utm_sourc
e=facebook.com&utm_medium=social&
utm_campaign=guardians_gala_2019
Look over people’s shoulder
Experiments & optimization
Photo by chuttersnap on Unsplash
Conversion rate optimization A/B tests
Delighted customers (UX)
Remote User Testing
Free trials: try.whatusersdo.com/free-trial/ + userfeel.com
Automation
Photo by Drew Graham via Unsplash
Automated emails
Rules, triggers & connect different services
Q&A
Slides
twitter.com/HannesJohnson

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