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Growth Hacking and Other Smart Digital Marketing Tactics [Startup Tourism 2019]

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Icelandic Startups asked me to talk to the teams at the Startup Tourism incubator about growth hacking and other digital marketing tactics - help them succeed in making their idea a reality.

Presented February 11, 2019.

Published in: Marketing
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Growth Hacking and Other Smart Digital Marketing Tactics [Startup Tourism 2019]

  1. 1. Growth Hacking and Other Smart Digital Marketing Tactics Startup Tourism | February 11, 2019 Hannes Agnarsson Johnson hannes (at) ccpgames.com twitter.com/HannesJohnson
  2. 2. Functionality for automatic growth Photo from Nasa: https://flic.kr/p/CWyfzS
  3. 3. Image via growthhackers.com
  4. 4. Image via growthhackers.com Easy
  5. 5. Search Engine Optimization Photo by Charles on Unsplash
  6. 6. “In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.” — Google’s guide for webmasters
  7. 7. SEO 101 ● User-friendly and mobile-friendly ● Create quality content that your target audience is looking for (info, solutions to problems, tools, etc.) ● Get links from authoritative websites
  8. 8. SEO 101 ● Landing pages focused on solutions to problems (keywords) common to your target audience ● Use important keywords in your content (so Google knows that your page is definitely about the solution to the query)
  9. 9. Keyword Research ads.google.com/home/tools/keyword-planner/
  10. 10. Keyword Research
  11. 11. Keyword Research
  12. 12. www.google.com/webmasters/
  13. 13. search.google.com/search-console/
  14. 14. Growth Hacking Content Photo by Qingbao Meng via Unsplash
  15. 15. Get content ideas Facebook, Twitter, Instagram… Forums: Reddit, Quora… Photo by Ashim D’Silva via Unsplash What gets shared
  16. 16. docs.apis.is
  17. 17. Find interesting data Make it accessible
  18. 18. unsplash.com
  19. 19. pixabay.com
  20. 20. Promote your content Your owned media Reddit, Facebook Groups... Others that have written/shared similar Advertise on Facebook/Twitter
  21. 21. If you can't measure it, you can't improve it Photo by Stephen Dawson on Unsplash
  22. 22. www.google.com/analytics/
  23. 23. Google Analytics Campaign URL Builder: https://h4nn.es/ga-utm-tool Campaign Tracking
  24. 24. Campaign Tracking https://www.eveonline.com/?utm_sourc e=facebook.com&utm_medium=social& utm_campaign=guardians_gala_2019
  25. 25. Look over people’s shoulder
  26. 26. Experiments & optimization Photo by chuttersnap on Unsplash Conversion rate optimization A/B tests
  27. 27. Delighted customers (UX)
  28. 28. Remote User Testing Free trials: try.whatusersdo.com/free-trial/ + userfeel.com
  29. 29. Automation Photo by Drew Graham via Unsplash
  30. 30. Automated emails Rules, triggers & connect different services
  31. 31. Q&A
  32. 32. Slides twitter.com/HannesJohnson

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