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Coworking Europe 2010

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The Fast Growth of Coworking at Coworking Europe 2010 in Brussels by Jacob Sayles from Office Nomads in Seattle, Washington.

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Coworking Europe 2010

  1. 1. Office Nomads: Individuality Without Isolation Coworking
  2. 2. Office Nomads: Individuality Without Isolation
  3. 3. A Simple Idea: Coworking • 2005 – “Coworking” – Brad Neuberg – Chris Messina – Tara Hunt • 2006 – Hat Factory – Citizen Space – Google Group Brad Neuberg at The Hat Factory San Francisco, California Office Nomads: Individuality Without IsolationPhoto: Business Week
  4. 4. 2007 – Seattle, Washington Office Nomads: Individuality Without Isolation
  5. 5. A Global Movement Office Nomads: Individuality Without Isolation
  6. 6. So what is fueling this growth? Office Nomads: Individuality Without Isolation
  7. 7. Coworking works because people need it. Office Nomads: Individuality Without Isolation
  8. 8. What do people need? Feeling isolated 40% To increase productivity 40% Business connections 7% Other 4% Social connections 3% Hired by a Nomad 3% Decrease overhead 3% “Why did you become a member at Office Nomads?” From Office Nomads Member Survey, May 2010 Office Nomads: Individuality Without Isolation
  9. 9. Trevor “I didn't want to sacrifice my independent career just because I was hitting productivity walls.” Office Nomads: Individuality Without Isolation
  10. 10. Robyn “Everyone thinks that working at home is ideal, until you do it. I was going crazy not having anyone to communicate with.” Office Nomads: Individuality Without Isolation
  11. 11. Office Nomads: Individuality Without Isolation
  12. 12. Common Themes These stories illustrate basic human needs that were not getting met working from home, at coffee shops, or in a corporate environment Office Nomads: Individuality Without Isolation
  13. 13. Common Themes Shared resources are certainly a huge benefit of coworking but not to the point that it can drive a movement as energized as this. Office Nomads: Individuality Without Isolation
  14. 14. Coworking works because people need it. Office Nomads: Individuality Without Isolation
  15. 15. Where This Leads • More successful coworking spaces • More successful entrepreneurs and small businesses • The industry of coworking Office Nomads: Individuality Without Isolation
  16. 16. How Do We Do It? Office Nomads: Individuality Without IsolationPhoto: The Seattle Times
  17. 17. We Created a Platform • Simple structure • Clear intentions • A culture of trust Office Nomads: Individuality Without Isolation
  18. 18. We Created a Platform We prioritize simplicity in everything we do Office Nomads: Individuality Without Isolation
  19. 19. We Created a Platform We prioritize simplicity in everything we do • Design of the office Office Nomads: Individuality Without Isolation
  20. 20. We Created a Platform We prioritize simplicity in everything we do • Design of the office • Our pricing plans Office Nomads: Individuality Without Isolation
  21. 21. We Created a Platform We prioritize simplicity in everything we do • Design of the office • Our pricing plans • Daily operations Office Nomads: Individuality Without Isolation
  22. 22. We Created a Platform We have clear intentions Office Nomads: Individuality Without Isolation
  23. 23. We Created a Platform We have clear intentions • We are not in the printing business Office Nomads: Individuality Without Isolation
  24. 24. We Created a Platform We have clear intentions • We are not in the printing business • We are not in the telephone business Office Nomads: Individuality Without Isolation
  25. 25. We Created a Platform We have clear intentions • We are not in the printing business • We are not in the telephone business • We are in the coworking business Office Nomads: Individuality Without Isolation
  26. 26. We Created a Platform We have promoted a true culture of trust Office Nomads: Individuality Without Isolation
  27. 27. We Created a Platform We have promoted a true culture of trust • Our community of members trust and respect us because we trust and respect them Office Nomads: Individuality Without Isolation
  28. 28. We Created a Platform We have promoted a true culture of trust • Our community of members trust and respect us because we trust and respect them • Our members are smart and are going to make the right choices for themselves Office Nomads: Individuality Without Isolation
  29. 29. We are Continually Evolving • We are members • Open communication • Remain responsive Office Nomads: Individuality Without Isolation
  30. 30. We are Continually Evolving We Are Members! We are independent business owners like all of our members, and we enjoy the same benefits of collaboration, inspiration, and support they do Office Nomads: Individuality Without Isolation
  31. 31. We are Continually Evolving Office Nomads: Individuality Without Isolation
  32. 32. We are Continually Evolving Office Nomads: Individuality Without Isolation
  33. 33. We are Continually Evolving Office Nomads: Individuality Without Isolation
  34. 34. We are Continually Evolving • Original Pricing Structure – $475/month for dedicated desk – $25/day for daily use only Office Nomads: Individuality Without Isolation
  35. 35. We are Continually Evolving • Current Pricing Structure – $475/month for Resident Members – $50/month for Basic Members (3 days/month) – $75-$225/month for Part-Time Members (5, 10, 15 days/month) – $25/day for non-members • Original Pricing Structure – $475/month for dedicated desk – $25/day for daily use only Office Nomads: Individuality Without Isolation
  36. 36. We Invest in the Larger Coworking Community Office Nomads: Individuality Without Isolation SXSW 2009 – Austin, Texas
  37. 37. We Invest in the Larger Coworking Community • International Google Group Office Nomads: Individuality Without Isolation Coworking Discussion SXSW, Austin, Texas
  38. 38. We Invest in the Larger Coworking Community • International Google Group • Coworking Visa Office Nomads: Individuality Without Isolation Coworking Discussion SXSW, Austin, Texas
  39. 39. We Invest in the Larger Coworking Community • International Google Group • Coworking Visa • Coworking Seattle Office Nomads: Individuality Without Isolation Coworking Discussion SXSW, Austin, Texas
  40. 40. We Invest in the Larger Coworking Community • International Google Group • Coworking Visa • Coworking Seattle • Collaborative projects (CoworkingDB, Nadine) Office Nomads: Individuality Without Isolation Coworking Discussion SXSW, Austin, Texas
  41. 41. Office Nomads: Individuality Without Isolation
  42. 42. Applying What We’ve Learned http://officenomads.com/grow Office Nomads: Individuality Without IsolationPhoto: The Seattle Times
  43. 43. Applying What We’ve Learned We are starting by asking Seattle what they want and where they want it http://officenomads.com/grow Office Nomads: Individuality Without Isolation
  44. 44. http://officenomads.com/grow Office Nomads: Individuality Without Isolation
  45. 45. http://officenomads.com/grow Office Nomads: Individuality Without Isolation
  46. 46. http://officenomads.com/grow Office Nomads: Individuality Without Isolation
  47. 47. Why am I doing this? Office Nomads: Individuality Without Isolation
  48. 48. People rarely succeed unless they have fun in what they are doing – Dale Carnegie Office Nomads: Individuality Without Isolation
  49. 49. Keep in touch! • http://officenomads.com • jacob@officenomads.com • @jacobsayles and @officenomads • http://coworkingseattle.org • http://wiki.coworking.com/CoworkingDB • http://wiki.coworking.com/NadineProject Office Nomads: Individuality Without Isolation

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