Media Markt - ANTO

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Joint Marketing Campaign: Media Markt Russia - Austrian National Tourist Office Moscow

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Media Markt - ANTO

  1. 1. Marketing Cooperation!<br />Austrian National Tourist Office<br />
  2. 2. Who arewe?<br />Marketing organisation for „Holidays in Austria“ with a<br />worldwidenetwork, which…<br /><ul><li>... collects, analyzes and communicates market know-how and stimulates product development
  3. 3. … gives holidays in Austria a distinctive and authentic image
  4. 4. … offers market-oriented services for Austrian tourism</li></li></ul><li>Ourcorecompetence<br /><ul><li>Continuouse, year-round marketing anddevelopmentofthebrand „Holidays in Austria“
  5. 5. Target orientatedusageof different marketing instruments.
  6. 6. Costumerorientateddevelopmentandbehaviour</li></li></ul><li>Marketing Cooperations<br /><ul><li>Complexandtie individual streghts
  7. 7. Win-win-situationforbothpartners</li></li></ul><li>Marketing cooperations<br /><ul><li>Increase marketing performance
  8. 8. New communicationchannels
  9. 9. New marketsandcostumergroups
  10. 10. Profit fromenhencedbyeachother‘simage
  11. 11. Competitiveadvantage
  12. 12. Increaseofaddedvalue</li></li></ul><li>Marketing cooperations<br />Examples<br /><ul><li>Costumerloyalityprogramms
  13. 13. Sales promotion
  14. 14. Lead generation/ newcostumers
  15. 15. Internation cooperations</li></li></ul><li>Metro Cash & CarryRussia<br />Marketing cooperations<br />Image promotion<br /><ul><li>Directmailing
  16. 16. Billboards
  17. 17. Special deals on tripsto Austria in travel agenciesfor Metro clients
  18. 18. Wintripsto Austria</li></li></ul><li>Raiffeisen Russia<br />Image promotion<br />ATMs<br />POS<br />Online<br />Accountstatements<br />. . . <br />Holidays in Austria foractivlyparticipatingclients<br />Marketing cooperations<br />
  19. 19. Coffee House<br />Image promotion<br />Marketing cooperations<br /><ul><li> POS
  20. 20. Online
  21. 21. Special coffeecreations
  22. 22. win tripsto Austria</li></li></ul><li>Intersport Austria<br />Image Promotion<br />Nordic Walking<br />Directmailing<br />POS<br />Winwalkingholidays in Austria<br />Marketing cooperations<br />
  23. 23. Lookingforwardto…<br />… a prosperouscooperation<br /><ul><li>Numberoneskiingregions
  24. 24. High qualityresorts
  25. 25. All kindsof winter sports
  26. 26. Active winter holidaysforactiveclients</li></li></ul><li>Lookingforwardto…<br />… discussingwithyou<br /><ul><li>Directmailings (print, online…)
  27. 27. Image promotionat POS
  28. 28. Product tags
  29. 29. Photoshootings
  30. 30. Discount for winter holidays in Austria
  31. 31. . . . </li></li></ul><li>Lookingforwardto…<br />… a prosperouscooperation<br /><ul><li>Upfrom 4 weeks in fall 2010 (late September - mid November)</li></ul>Weare open for all yourideasand will be happy topresentourideas in detail!<br />
  32. 32. Your contact<br />Austrian National Tourist Office<br />Glazovskiy per., 7/ 13<br />119002 Moscow<br />Mrs. Verena Hable<br />verena.hable@austria.info<br />+7 495 725 64 64 * 106<br />

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