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THE FUTURE OF WINTER SPORTS
DGT´S PROGRESS IN TOURISM RESEARCH
INTRODUCTORY PRESENTATION:
Prof. Hubert J. Siller, Head, MCI Tourism Business Studies, MCI Management Center Innsbruck
MODERATED BY:
Prof. Dr. Anita Zehrer, Vice President & Member of the Board, German Society of Tourism Research
(DGT), MCI Innsbruck
PANEL GUESTS:
Dr. Petra Stolba, Managing Director, Austrian National Tourist Office
Jörg Peter Krebs, Director Germany, Central- & Eastern Europe, Switzerland Tourism
Prof. Dr. Ralf Roth, Head, Institute of Outdoor Sports and Environmental Science, DSHS (German Sport
University Cologne)
Prof. Hubert J. Siller, Head, MCI Tourism Business Studies, MCI Management Center Innsbruck
2
3
4
•
•
•
5
58.6%
32.4%
5.6 %
2.5%
0.9%
60.0%
33.2%
3.7 %
1.7% 1.4%
67.8%
24.0%
6.0%
0.5% 1.6%
very satisfied satisfied neither/nor unsatisfied very unsatisfied
14-29 (n= 787) 30-49 (n= 355) 50+ (n= 183)
6
Skiing,
Snow-
boarding
28.0 % Snow,
Winter
Atmosphere
13.6%
Fun,
Entertain-
ment,
Apres Ski
11.2%
Activities,
Winter
Sports
6.2%
Mountains,
Landscape
3.6 %
7MCI Tourismus_Hubert Siller Urlaub in den Bergen 2014
Snow,
Winter
Atmosphere
18.5 %
Activities,
Winter
Sports
13.8%
Skiing,
Snow-
boarding
12.6%
Mountains,
Nature,
Landscape
9.7%
Good Air,
Air Quality
5.6 %
8MCI Tourismus_Hubert Siller Urlaub in den Bergen 2014
Cold,
Climate,
Weather
22.1 %
Too
Expensive
20.8 %
Too
Crowded,
Mass
Tourism
15.0 %
Unreliable
Snowfall,
Artificial
Snow
8.2 %
Arrival,
Traffic
Congestion
8.1 %
9
Adventure
Action
Activities
Authenticity
Relaxation
Freedom
Coziness
Indulgence
Health
Comfort
Culture
Experiencing Nature and
Landscape
Distinct Way of Life
Meeting People
Prestige
Romance
Tranquility
Fun
Sports
Tradition
-10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
11,522,533,54
ImportanceofTravelMotives
Association with Winter Holidays in the Mountains
10
11
12MCI Tourismus_Hubert Siller
13
13
14
14
15
WINTER SPORTS & TOURISM – HUBERT J. SILLER 15
16
16
17
17
18
WINTER SPORTS & TOURISM – HUBERT J. SILLER 18
19

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