Creativity: How to Generate Innovative Ideas

2. © Operational Excellence Consulting. All rights reserved. 2 Learning Objectives 1. Describe the methods for generating innovative ideas 2. Learn effective approaches to motivate employees to submit ideas 3. Review various categories of examples of ideas for improvement 4. Familiarize with the checklist for improvement to look for problems 5. Learn how to develop “Kaizen Eyes” NOTE: This is a PARTIAL PREVIEW. To download the complete presentation, please visit: https://www.oeconsulting.com.sg

3. © Operational Excellence Consulting. All rights reserved. 3 1 Methods for Generating Innovative Ideas 2 Examples of Effective Procedures 3 Examples of Ideas for Improvement 4 Checklist for Improvement 5 Ways to Develop “Kaizen Eyes” Outline

5. © Operational Excellence Consulting. All rights reserved. 5 Exercise: The “Nine Dots” Puzzle Can you link all 9 dots using four straight lines or fewer, without lifting the pen and without tracing the same line more than once?

6. © Operational Excellence Consulting. All rights reserved. 6 Methods for Generating Innovative Ideas 1. Brainstorming 2. Listing Faults 3. Listing Wishes 4. Listing Characteristics 5. The Gordon Method 6. Osborn’s Checklist 7. 5W1H & ECRS 8. Brainwriting 9. Nyaka Method 10. NHK Method 11. SCMAPER 12. What If? 13. Rules for Motion Economy

7. © Operational Excellence Consulting. All rights reserved. 7 Brainstorming • Purpose § To creatively generate new ideas in a short period of time. • When to use § When a broad range of options is desired. § When creative, original ideas are desired. § When participation of the entire group is desired. § When problem is “blur” and many people are involved. § For binding teams together (creative synergy).

9. © Operational Excellence Consulting. All rights reserved. 9 Listing Wishes • Not the opposite of listing faults • Create an ideal development in your mind § Step 1 – Decide on a subject and describe in words how you wish it to be. § Step 2 – Consider how these wishes can be realized, listing concrete measures that will enable it to transpire.

11. © Operational Excellence Consulting. All rights reserved. 11 The Gordon Method • This method can elicit creative ideas and extract from the imagination radically new ways of considering a product by conceptualizing a product’s function in very abstract terms. • For example, when we consider developing a new toaster, it is difficult to conceive of radically new ideas by merely looking at the toaster. • However, when we concentrate solely on the function of the toaster, namely, “to toast”, our mental image is no longer restricted by the notion of a conventional “toaster” or by the usual property of being “electric”. § What other ways are there for toasting bread?

13. © Operational Excellence Consulting. All rights reserved. 13 Brainwriting • Procedure § Define the problem. § Each person should brainstorm three ideas in two minutes on a piece of paper. § Then have them pass the sheet of paper to the person on the left. § Have the next person to build upon or add to the existing ideas by writing/drawing their own ideas underneath the existing ideas. Allow 3 minutes. § Repeat the process around the table with the next person building on existing ideas or add on new ideas, until the paper comes back to the originator. § Share all the ideas on the table and pick out a couple of outstanding ones.

14. © Operational Excellence Consulting. All rights reserved. 14 Nyaka Method • What is it? § Nyaka brainstorming is a method that emphasizes on exploring problems and solutions to problems. § It is usually done with a customer journey or a work process that has a breakdown in different multiple problems with the experience. § It subsequently allows to understand which is the wicked problem and then prioritize a hierarchy of ideas.

15. © Operational Excellence Consulting. All rights reserved. 15 NHK Method • What is it? § The NHK brainstorming method allows members to build ideas through the sharing of ideas from another member. • Procedure § Define the problem. § Each participant writes down five ideas on five separate cards. § In groups of 5, while each person shares one idea from his card, the others will create an idea out of his idea. § The sequence continues around the table until there are many ideas on the table. § Collect and group the ideas into more meaningful categories. § Select a couple of outstanding ideas to prototype and test.

17. © Operational Excellence Consulting. All rights reserved. 17 SCAMPER • What is it? § SCAMPER is a brainstorming technique and innovation method that uses seven words as prompts: 1. Substitute 2. Combine 3. Adapt 4. Modify 5. Put to other uses 6. Eliminate 7. Reverse (or Rearrange) • Procedure 1. Select an idea / concept / existing product to apply the SCAMPER method. 2. Facilitator will lead the team to ideate out of the box by asking questions based on SCAMPER. 3. Create as many ideas based on the questions. 4. Analyze and prioritize. 5. Select a couple of ideas to further develop and prototype.

18. © Operational Excellence Consulting. All rights reserved. 18 What If? What If Questions: 1. Scarcity / Abundance: § What if a car can run without petrol? § What if you have unlimited budget to change this website? 2. Extreme Simplicity: § What if the army fight with no soldiers? § What if you can apply for a bank loan in one step? 3. Opposite: § What if your mobile phone runs to you instead of you running to your mobile phone? § What if an employee pays the company to work instead of the company paying the employee?

19. © Operational Excellence Consulting. All rights reserved. 19 Assessment of Ideas Categorize the various ideas derived from brainstorming into one of the 4 boxes • A - Put into practice immediately • B - Make maximum efforts to put the idea into practice • C - Reconsider applicability (idea may be abandoned) • D - Abandon the idea (idea is worthless) C A D B High Low APPLICABILITY High LowEFFICIENCY

20. © Operational Excellence Consulting. All rights reserved. 20 5W’s & 3H’s of Suggestions 5W’s & 3H’s Description Why (aim, purpose) Why is it necessary? What (content, range) What is the purpose? Where (place, department in charge) Where is it most appropriate? When (period, date, time) When its it most effective? Who (person responsible) Who is most qualified? How (method, system) How can it be improved? How much (cost, labor) How much can we save on cost? How many (quantity, percentage) How many are appropriate?

21. © Operational Excellence Consulting. All rights reserved. 21 How to Formulate an Innovative Idea Locate a Problem Investigate the Problem Examine the Problem Devise the Solution(s) Consider its Feasibility Fill out the Suggestion Form Submit the Suggestion Are there any irrationalities? (Find out exactly where) What are the circumstances? (Get the facts) Why doesn’t it work? (Find out the reason) How could it be done more easily, quickly, cheaply or accurately? (Think up ideas) Is it feasible? Would it be effective? (Work out the best method) Decide on a final written version (Explain the idea fully and clearly) Put into practice all that is within your capacity

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