Likes are affirmation of a users’ confidence in your brand. This comes from the content you put out, the brand value that is evident, and the special offers. All of this and more comes together to form a lively community inhabiting your Facebook business page.

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How ethical are your ‘Likes’?
Social Media Marketing Champions

2. Likes are affirmation of a users’ confidence in your brand. This comes from
the content you put out, the brand value that is evident, and the special
offers. All of this and more comes together to form a lively community
inhabiting your Facebook business page.

3. However, marketplace is full of people and companies who sell ‘Likes’ for some
extra cash. Is it worth it? Of course not and we will tell you why.
These likes are from fake profiles i.e. people who do not exist. Facebook can
easily know about the activity from these people of unknown identities who
exist just to like your page. If you still choose this option then you risk your page
getting banned for good!
f ile
P ro
a ke
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4. These likes are of no use to your brand i.e. they won’t
comment, share and like your post. It makes your brand looks
bad, as if you are living in a zombieland.
If you truly want to gain profit from your Facebook page and
are obsessed with ROI, then its real people who matter for
you. Invest time, more than money and it will pay rich
dividends. R OI
a
edi
So, what’s the way out? In short, start by taking a deep look M
i al
into your analytics and find what is that your customer want?
S oc
Align your campaign idea with your customers’ interest and
make it SMART – Social, Measurable, Action driven, Realistic,
and Trackable .
If you get this right, you can steer clear of dud likes!

5. +
Thank you
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