Meeting The Challenge Of Multi Platform Software Deployment - Microsoft - Oded Ran

1,208 views

Published on

Presentation for the PMN Mobile User Experience conference, London, 2-3 December 2009.

Discussing the complexity of developing for multiple platforms; the case for doing so; some learning from Windows Live Messenger; and thoughts for teams considering multi-platform development.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,208
On SlideShare
0
From Embeds
0
Number of Embeds
20
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Meeting The Challenge Of Multi Platform Software Deployment - Microsoft - Oded Ran

  1. 1. meeting the challenge ofmulti-platform software deployment<br />PMN Mobile User Experience, 3 Dec 2009<br />ODED RANhead of mobile services, MICROSOFT UK<br />long title for a complex topic<br />
  2. 2. who am I?<br />meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK<br />
  3. 3. zazzle.com<br />meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK<br />
  4. 4. meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK<br />
  5. 5. meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK<br />
  6. 6. 8.0<br />9.1<br />9.2<br />9.3<br />9.4<br />9.5<br />5.0<br />6.0<br />2.2<br />3.0<br />3.1.2<br />3.1<br />6.1<br />6.5...<br />meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK<br />
  7. 7. 8.0<br />9.1<br />9.2<br />9.3<br />9.4<br />9.5<br />5.0<br />6.0<br />2.2<br />3.0<br />3.1.2<br />3.1<br />6.1<br />6.5...<br />meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK<br />
  8. 8. zazzle.com<br />meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK<br />
  9. 9. 50% of all superbowl watchers in 2008 used a mobile or a PC during the game to interactwith other users. David Yoffie, 2009<br />Ease of access on mobile is in top 6 reasons for switching to a different email provider.<br />Microsoft research<br />23% of Facebook UK users are on mobile.<br />ComScore<br />everything’s connected<br />meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK<br />
  10. 10. Smartphones are now 18% of UK phone market<br />29% of UK phone owners use mobile web services<br />One of every 5 US Broadband households has a digital photo frame<br />capable devices are here<br />meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK<br />
  11. 11. mindshare<br />meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK<br />
  12. 12. Smartphone market share<br />Roughlydrafted.com<br />hedging<br />meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK<br />
  13. 13. OR: <br />This section highlights the other parts of the ecosystem . I’d be happy to replace the text with icons but if there’s nothing matching we can keep as such.<br />$<br />User Generated Content<br />$<br />PC, Phone and DeviceManu-facturers<br />$<br />Network operators & ISPs<br />$<br />Independent Software Developers<br />$<br />Advertisers<br />the ecosystem<br />meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK<br />
  14. 14. profits and exits<br />meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK<br />
  15. 15. zazzle.com<br />meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK<br />
  16. 16. 8.0<br />9.1<br />9.4<br />9.2<br />9.3<br />5.0<br />9.5<br />3.0<br />6.0<br />2.2<br />6.1<br />3.1<br />6.5...<br />3.1.2<br />meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK<br />
  17. 17. 18,000,000 users on PCs <br />(comScore)<br />8.0<br />9.1<br />9.4<br />9.2<br />9.3<br />5.0<br />9.5<br />6.0<br />6.1<br />6.5...<br />meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK<br />
  18. 18. 2,500,000 users on mobiles<br />(comScore)<br />8.0<br />9.1<br />9.4<br />9.2<br />9.3<br />5.0<br />9.5<br />6.0<br />6.1<br />6.5...<br />meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK<br />
  19. 19. zazzle.com<br />meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK<br />
  20. 20. how to?<br />provide great ux<br />grow delighted users<br />make money<br />case study: windows live messenger<br />meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK<br />
  21. 21. case study: windows live messenger<br />meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK<br />
  22. 22. how to?<br />have a look at:<br /><ul><li>TNS GTI Global Technology Insights
  23. 23. ComScore/M:Metrics
  24. 24. Finding the Right Job for Your Product bit.ly/odedran-pmn1</li></ul>provide great ux<br />grow delighted users<br />make money<br />case study: windows live messenger<br />meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK<br />
  25. 25. zazzle.com<br />meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK<br />
  26. 26. if you’ve just started<br />consider four strategies<br />browser<br />build APIs<br />bring others to help<br />bet on platform <br />meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK<br />
  27. 27. Thanks!<br />Oded Ran<br />Head of Mobile Services, Microsoft UK<br />twitter.com/odedran<br />linkedin.com/in/odedran <br />

×