Search Engine Tips


Published on

Search engine Tips

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Search Engine Tips

  1. 1. You can do many things to improve your website to gain a better placing in a search engine. At Oddbox design we improve your chances. Top Search engine optimisation tips The Creative Company
  2. 2. Topics Covered <ul><li>Its all in the name </li></ul><ul><li>Pictures can say more than you think </li></ul><ul><li>Content is King </li></ul><ul><li>Get yourself a title </li></ul><ul><li>Be Unique </li></ul><ul><li>Ten words or less </li></ul><ul><li>Heads up on Tags </li></ul><ul><li>Give yourself a snippet </li></ul><ul><li>Have Fun </li></ul><ul><li>Summary </li></ul><ul><li>Q & A </li></ul>The Creative Company
  3. 3. Its all in the name <ul><li>Purchase a domain that contains your product or service , for example if your a plumber add this to your address. So it would be </li></ul><ul><li>Aim to the right market , if your a uk business use a domain </li></ul><ul><li>If it is a service, use the most profitable keyword that describes it when typed into a search engine. </li></ul>The Creative Company
  4. 4. Pictures can say more than you think <ul><li>Search engines only look at the text on your site. When designing or uploading pictures or graphics take a little extra time and give it a description. </li></ul><ul><li>This can be done via the alt tags and also the file name. If you have a picture of a product, save the file as the name of product. </li></ul><ul><li>Doing this will make your site more accessible for search engines and also help people with disabilities view and understand better </li></ul>The Creative Company
  5. 5. Content is King <ul><li>We love substance over style also does search engines . </li></ul><ul><li>When describing your content make sure you don’t over do it with your keywords. </li></ul><ul><li>Make your content helpful, we all like to learn something new, why don’t you do a tutorial or a guide to get the best out our product </li></ul><ul><li>Keep it simple and enjoyable </li></ul>The Creative Company
  6. 6. Get yourself a title <ul><li>Each page of your site has a title tag, this is buried in the HTML code . This is very important to a search engine as give a relevance to your page and what the user is looking for. </li></ul><ul><li>Check your title tags on ever page by opening your site in a browser and right click and view source. Make sure that they are relevant to what's on the page </li></ul><ul><li>Keep it short and sweet, if your over do it and start repeating, search engines will think you are trying to cheat them and will lower your ranking. </li></ul>The Creative Company
  7. 7. Be Unique <ul><li>When adding content to your site try and make it interesting. We all love facts and figures that we can impress our friends with </li></ul><ul><li>The quality of your content will help you sustain your ranking position and help give you a completive edge. Keep it useful and helpful </li></ul><ul><li>Can you develop a top ten list or tips of your products </li></ul><ul><li>Make it unique or educational , give something back. </li></ul><ul><li>Develop tutorials to help your customer get the most out of your services or products. </li></ul><ul><li>Update and add to your site at least once a week </li></ul>The Creative Company
  8. 8. Ten words or less <ul><li>Lots of people in the industry think keywords in your meta tag are becoming less important now. Nevertheless still make sure you do have them. Its a just in case measure. </li></ul><ul><li>You can view this by right clicking on the page and selecting view source </li></ul><ul><li>The normal practice is to include around 10 keywords about your business which is relevant to the page and the content your trying to promote. </li></ul><ul><li>If you haven’t got any, you can add them via any good HTML editor </li></ul>The Creative Company
  9. 9. Heads up on Tags <ul><li>People who view your site including the search engines like to see your content and navigation in a simple structure. </li></ul><ul><li>Heading tags are a part of the HTML code and helps Search engines quickly determine what content is about. </li></ul><ul><li>This is a very important part of your search engine strategy and should be focused on. All products or services you offer should be with in the Heading tags to allow for quicker optimisation by search engine </li></ul>The Creative Company
  10. 10. Give yourself a snippet <ul><li>Meta Descriptions are displayed when your website is found through a search engine, giving the user a snippet of business profile. </li></ul><ul><li>Most users are impatient and will judge weather to click on your site or not by this information only, so its worth making sure its relevant. </li></ul><ul><li>You need to include in the Meta description who, what , why, when. This will allow for a more organic traffic to come your site. </li></ul>The Creative Company
  11. 11. Have Fun <ul><li>Develop content that will make people return, games, tutorials and many other things will help </li></ul><ul><li>Review your Keywords and don’t be afraid to change if not working. </li></ul><ul><li>Keep a spreadsheet of all the best words for your business. </li></ul><ul><li>Use different mediums to promote your services and products. YouTube Videos or PDF can expand your search engine strategy </li></ul>The Creative Company
  12. 12. Summary <ul><li>Hopefully these few tips will help you achieve a better placement for your website within the main search engines. </li></ul><ul><li>Keep it simple and useful. </li></ul><ul><li>Have some Fun, even get together in work and try naming all the keywords that describe your business, you will be surprised. </li></ul>The Creative Company
  13. 13. Q & A <ul><li>Thank you for taking the time reading through our slides. We hope you have found it useful. </li></ul><ul><li>If you have any questions or need assistance please don’t hesitate to email </li></ul><ul><li>Enquiries </li></ul><ul><li>TEL : 0161 298 1022 </li></ul>The Creative Company