The Creative Company

 Building a Brand can help you get the edge

      Building a brand is important for small
    compa...
Topics Covered
•   What is branding?
•   What’s the importance of branding?
•   How can branding benefit my business?
•   ...
What is branding?
• Simply a brand is associated with a business as
  a visual way for a company to identify them or
  the...
What’s the importance of branding?

• Having a good brand is not only for multi
  national companies but can be critical f...
How can branding benefit my business?

• The main benefit of branding inspires
  customer recognition , trust and Loyalty
...
Tips to start creating a brand
•   Consistent Advertising
•   Increase Public Reputation
•   Develop a mission statement
•...
Branding pitfalls
• Inconsistent advertising and Identify
• Poor visual symbols
• Poor monitoring & review
• Slow response...
Making your brand a success
• Focus on what your business is good at doing
• Pay attention to your customers
• Keep it sim...
Making your brand a success
                     Here below are some things to focus on
•   Don’t spend to much time on yo...
Protecting your brand
• Appoint key employees to look after and
  review in accordance to your brand goals
• Seek legal ad...
Summary
• Branding your business does encompass everything
  you do. Its from the inside and only your staff and
  you can...
Q&A
• Thank you for taking the time reading through
  our slides. We hope you have found it useful.
• If you have any ques...
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Business Branding Tips

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Building a brand is important for small companies and as well as multi national corporations. It’s important not overlook it. At Oddbox design we improve your chances.

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Business Branding Tips

  1. 1. The Creative Company Building a Brand can help you get the edge Building a brand is important for small companies and as well as multi national corporations. It’s important not overlook it. At Oddbox design we improve your chances.
  2. 2. Topics Covered • What is branding? • What’s the importance of branding? • How can branding benefit my business? • Tips to start creating a brand • Branding pitfalls and mistakes • Making your brand a success • Protecting your brand • Summary • Q&A The Creative Company
  3. 3. What is branding? • Simply a brand is associated with a business as a visual way for a company to identify them or their products differently from the competition • Brands are usually recognised even if people do not know about the business or product The Creative Company
  4. 4. What’s the importance of branding? • Having a good brand is not only for multi national companies but can be critical for even the smallest business. • If a brand works it can convince customers and can raise the expectations connected with a business, product or service. Creating a extra Value from your products or services. The Creative Company
  5. 5. How can branding benefit my business? • The main benefit of branding inspires customer recognition , trust and Loyalty • Become more memorable and unique • It gives you a competitive advantage over competitors • Stand out for your competitors. • Branding can be profitable. • Help win customers The Creative Company
  6. 6. Tips to start creating a brand • Consistent Advertising • Increase Public Reputation • Develop a mission statement • Create memorable tagline • Create a company overview • Give a real value and stand for something • Focus on what your business wants to achieve for its customers. • Manage your brand to reflect current trends • Be honest • Complete a Brand review by collecting all your printed materials and compare it against other competitors The Creative Company
  7. 7. Branding pitfalls • Inconsistent advertising and Identify • Poor visual symbols • Poor monitoring & review • Slow response to reflect changing trends • Under trained Staff in understanding the company brand • Unfocused branding on non core services • Unmemorable tag line not expressing who you are and what you do. • Poor customer response or perception of brand The Creative Company
  8. 8. Making your brand a success • Focus on what your business is good at doing • Pay attention to your customers • Keep it simple and consistent • Be detailed • Add it to all your promotional material • Monitor and review any changes to see the impact • Change your brand with the times and to you reflect new development in you company • Use the internet to reach a larger customer base The Creative Company
  9. 9. Making your brand a success Here below are some things to focus on • Don’t spend to much time on your business logo, the main important issue is to include it on ever piece of stationery and promotion material. • Get a website that reflects your brand to give confidence and consistency • Use Social Media to promote your new brand , websites, Facebook, Twitter • Develop a new marketing plan for your new brand and include direct/email campaigns or other traditional forms of promotion , have a mixture to gain the right impact. • Develop a company overview and mission statement on a single page this could include a case study and the benefits of your business • Get Networking. Local Chamber of commerce, Federation of Small Business (FSB) have great opportunities to promote your business. The Creative Company
  10. 10. Protecting your brand • Appoint key employees to look after and review in accordance to your brand goals • Seek legal advice regarding trademark and copyright protection. • Contact you're Local FSB Branch or Chamber of commerce for advice. • More information can be found at http://www.ipo.gov.uk The Creative Company
  11. 11. Summary • Branding your business does encompass everything you do. Its from the inside and only your staff and you can deliver the new message. • Your branding strategy is critical to your business long term success. • Branding your business can be key to influencing a positive response of your audience • It can add real value to your company The Creative Company
  12. 12. Q&A • Thank you for taking the time reading through our slides. We hope you have found it useful. • If you have any questions or need assistance please don’t hesitate to email Enquiries @oddboxdesign.com TEL : 0161 298 1022 The Creative Company

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