Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The Body Shop France
OBJECTIVES & CHALLENGES
The Body Shop believes in Earned Media as a key driver for brand love,
awaren...
“We are really pleased with these first results. Octoly is a
great tool for connecting brands and influencers. We’re
proud t...
Upcoming SlideShare
Loading in …5
×
Upcoming SlideShare
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disruption Insights
Next
Download to read offline and view in fullscreen.

1

Share

Octoly x The Body Shop Case Study

Download to read offline

Founded in 1976 in Brighton, England, by Anita Roddick, The Body Shop is a global beauty brand offering high-quality, naturally-inspired skincare, hair care and make-up produced ethically and sustainably.
After being acquired by L’Oréal in 2006, it is scaling up its vision. The Body Shop has more than 3,000 stores in more than 60 countries.

Related Books

Free with a 30 day trial from Scribd

See all

Octoly x The Body Shop Case Study

  1. 1. The Body Shop France OBJECTIVES & CHALLENGES The Body Shop believes in Earned Media as a key driver for brand love, awareness, engagement, and even sales. As a result, one of the company’s key objectives is to build a sustainable network of YouTube influencers - placing long-term bets on new talents and “rising stars”. “We are not massive advertisers, so Earned Media is key in our global brand strategy. We really believe in building long- term relationships with long and mid-tail influencers” - Noémie Dahan, PR & Comm. Manager THE SOLUTION The Body Shop France partnered with Octoly to get Beauty YouTubers to discover and review their new product arrays. Starting October 2015, the brand offered: •  For fall: products from the Spa of the World™ collection, •  For winter: products from the Limited Christmas Edition collection. COMPANY OVERVIEW Founded in 1976 in Brighton, England, by Anita Roddick, The Body Shop is a global beauty brand offering high-quality, naturally-inspired skincare, hair care and make-up produced ethically and sustainably. After being acquired by L’Oréal in 2006, it is scaling up its vision. The Body Shop has more than 3,000 stores in more than 60 countries.
  2. 2. “We are really pleased with these first results. Octoly is a great tool for connecting brands and influencers. We’re proud to be one of the first brands to join the adventure!” - Mamakassé Doucouré, PR & Comm. Manager WHAT YOUTUBERS SAID "I think it smells really good and it feels super fresh […] you feel so well. It's really awesome - I'd like to try other products from the collection" - Emmaanyone - 112K views "It's very creamy, nourishing, and it smells good. I can't take my nose off the pot, it smells amazingly good. It really won me over” - Sofia Elbo, 25K views ”The bath salts are really great. You put them in your bath, it becomes pink and smells so good. Anyway, The Body Shop, they're awesome” - HipposAndSmiles, 44K views KEY RESULTS +50% growth in inventory (QoQ). That’s hundreds of new, original videos published for The Body Shop’s products. 6% engagement rate – honest reviews are highly engaging! That's also +2pts vs. The Body Shop's overall earned media average. 1K-400K subscriber range. The Body Shop reached a great variety of YouTubers in terms of size – but also age, ethnicity and style.
  • lisachesterman

    Jan. 9, 2018

Founded in 1976 in Brighton, England, by Anita Roddick, The Body Shop is a global beauty brand offering high-quality, naturally-inspired skincare, hair care and make-up produced ethically and sustainably. After being acquired by L’Oréal in 2006, it is scaling up its vision. The Body Shop has more than 3,000 stores in more than 60 countries.

Views

Total views

417

On Slideshare

0

From embeds

0

Number of embeds

1

Actions

Downloads

10

Shares

0

Comments

0

Likes

1

×