SOCIAL MEDIA ET LES REVES DE GRANDEUR DES MARKETEURS

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A talk I have to the marketing student association at École des hautes études commerciales HEC in Montreal. About social media, seeing the big picture, some marketing notions and the importance of speaking English:).

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SOCIAL MEDIA ET LES REVES DE GRANDEUR DES MARKETEURS

  1. 1. MEDIA SOCIAUX <br />ET LES REVES DE GRANDEUR DES MARKETEURS<br />@OctavianMihai – 16 février 2011 – Association marketing HEC<br />
  2. 2. Marketing<br />octavianmihai.com | rockandsocial.com<br />
  3. 3. CalendrierBidon<br />octavianmihai.com | rockandsocial.com<br />
  4. 4. … you could get into someone’s head and learn what they think about:<br /><ul><li>You
  5. 5. Your brand
  6. 6. The world
  7. 7. Your mom</li></ul>What if?<br />octavianmihai.com | rockandsocial.com<br />
  8. 8. … you could get into everybody’s head (anywhere & at anytime):<br /><ul><li>Your friends
  9. 9. Your employees
  10. 10. Your boss
  11. 11. Your politicians (good luck!)</li></ul>What if?<br />octavianmihai.com | rockandsocial.com<br />
  12. 12. Everybody has something to say about everything.<br />Introverted narcissists ready to unleash their inner leader. <br />Here comes social media<br />octavianmihai.com | rockandsocial.com<br />
  13. 13. Brand Community<br />octavianmihai.com | rockandsocial.com<br />
  14. 14. Enterprise 2.0<br />octavianmihai.com | rockandsocial.com<br />
  15. 15. To take home<br />Social media must be integrated into organizations as the current human way to communicate<br />Connect with consumers wherever they are (social networks included) <br />Everything is up for grabs, don’t get caught in details<br />octavianmihai.com | rockandsocial.com<br />
  16. 16. Merci! www.OctavianMihai.com<br />octavianmihai.com | rockandsocial.com<br />

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