Visión hasta 2020 de Innovación en mercado móvil


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Un gran apoyo para los participantes del programa Movistar Innova.
Aquí una completa visión del mercado y sus innovaciones de aquí al 2020.

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  • By the end of the session, participants will: Understand the mission, vision and organizational structure of Cisco Development Organization (CDO)Service Provider Business (SPB)Have a better understanding of the importance of cultural awareness Be aware of CDO professional development and learning opportunitiesKnow what to expect going forwardReceive answers to questions (where available)
  • Visión hasta 2020 de Innovación en mercado móvil

    1. 1. Mobile Innovation: Vision 2020<br />Suraj Shetty Vice President, Service Provider Marketing Mobile World Congress February 17, 2010<br />
    2. 2. Show video The Future of Mobile Internet: 4G<br />4G = IP = Cisco<br /><br />
    3. 3. Mobile Internet 2020: Explosive Growth, Related Challenges<br />Next Gen Business Architecture: The New Revenue Model <br />Next Gen Technology Architecture: The Infrastructure Needed<br />We’ll cover…<br />From a Service Provider Perspective<br />
    4. 4. Mobile Video: 66% of Mobile Data Traffic by 2014<br />108% CAGR 2009–2014<br />4%<br />5%<br />8%<br />17%<br />66%<br />Source: Cisco Visual Networking Index (VNI) Global Mobile Data Forecast, 2009–2014<br />
    5. 5. Business Challenge: Revenue/Cost Balance is Shifting<br />Mobile Internet<br />IP Data ServicesVideo Services<br />Unified Comms.Cloud Services<br />Traditional Services <br />Voice, SMSData Connection<br />5<br />© 2010 Cisco Systems, Inc. All rights reserved.<br />Cisco Confidential<br />Presentation_ID<br />
    6. 6. Business Challenge: Revenue/Cost Shifting to Mobile Internet<br />Traditional Services <br />Voice, SMSData Connection<br />Mobile Internet<br />IP Data ServicesVideo Services<br />Unified Comms.Cloud Services<br />6<br />© 2010 Cisco Systems, Inc. All rights reserved.<br />Cisco Confidential<br />Presentation_ID<br />
    7. 7. B2B2C Two-Sided Markets<br />Platform Examples<br />Industry<br />Side 1<br />Side 2<br />Credit Card Networks<br />Customers<br />Merchants<br />Retailer of Goods<br />Customers<br />Merchants<br />Customers<br />Sellers<br />Auctions<br />End User Search<br />Internet Search Engines<br />Advertisers<br />Music/ Record Labels<br />Consumers<br />Artists<br />iTunes<br />
    8. 8. Next Gen B2B2C Business Architecture<br />B2C<br />B2B<br />ContentBroadcasters<br />ContentAggregators<br />Advertisers<br />ApplicationProviders<br />SPs Will Transition from Today’s One-Sided to a Two-Sided Business Model <br />E-tailers<br />
    9. 9. Edge/ EPC<br />Access/ Agg<br />IP Core<br />B2B2C Technology Architecture<br />SP Services/Content<br />Third-Party Services/Content<br />Mobile Internet<br />SP DC / Cloud<br />National<br />Data Center/<br />VHO<br />National<br />Data Center/<br />VHO<br /> IP Network <br />Video<br />Regional<br />Data Center/VSO<br />Regional<br />Data Center/VSO<br />Business<br />
    10. 10. Intelligent Services: Context Aware Services to Any Subscriber on Any Screen <br />IP RAN<br />IP Core<br />Third-Party Services/Content<br />SP Services/Content<br /> B2B2C <br />Presence<br />Content/Service Owners pay to tailor services to user, device, location and presence<br />National<br />Data Center/<br />VHO<br />National<br />Data Center/<br />VHO<br />Location<br />Messaging<br />Network Profile/Identity<br />Subscriber Profile/Identity<br />Edge<br />EPC<br />Regional<br />Data Center/VSO<br />Regional<br />Data Center/VSO<br />Customers pay for unique personalized services streamed to multiple devices<br />Content Insertion<br />B2C<br />QoS<br />IMS<br />Policy<br />SMS<br />Dynamic and Personalized Multimedia Services<br />Business<br />
    11. 11. New Revenue<br />Slow Response <br />Fast Response<br />Subscriber Churn<br />Enhanced Experience<br />Customer Loyalty<br />Video Content Provider<br />Video Content Provider<br />B<br />2<br />B<br />Content Delivery Servers<br />B<br />2<br />C<br />Multimedia Experience: Dynamic and Assured Delivery<br />
    12. 12. Mobile Internet Growth and IPv4 / IPv6<br />Internet-connected devices accelerating at an exponential rate<br />The ‘Embedded Internet’ will consist of over 15 billion devices by 20151<br />SmartGrid: 110 million households in US alone<br />Mobility / Device Proliferation<br />New IPv4 addresses exhausted as of 2011<br />Adoption of IPv6 essential for continued Internet growth <br />Embedded Internet<br /> 1 – Intel Embedded Internet Projections <br />