Data viz – telling stories with dataTom Smith, OCSI
About OCSI www.ocsi.co.uk +44 1273 810 270 email@example.com
Make an impact Your data must influence yourorganisation & services
Get your message across Data visualisation is key way to communicate stories from your data
Information from data. Order from chaos • “data graphics can do much more than … substitute for statistical tables…. [They] are instruments for reasoning about quantitative information ”, Tufte, 1983
How can data visualisation helplocal organisations?
Summarise issues for service managersand senior staffWest Midlands Apprentices, Excel dashboard
Visualisation is communication 1. Design for your audience Good communication 2. Keep it 3. Keep accurate it clear
Principle 1: Design for your audience • Key points for this visualisation for this audience – Limit what you show. Be selective • Know your audience – What information does your audience want/ need? – What will they quickly understand? – What do they need to help them see the data story • Test your visualisation - colleagues? managers?
Design for your audience – evolution 1 Crime rates by ward for single indicator. Targets. Detailed.Robert Radburn, Leicestershire. Changing how we present data to Community Safety Team Management meetings
Design for your audience – evolution 2 Crime indicators for all crimes, all wards. 3 years
Design for your audience – evolution 3 Crime indicators for all crimes, all wards. Trends by colour
Principles 2 & 3: Keep it accurate & clear • Focus on the message(s) for the audience • Show the data without distortion – Avoid common pitfalls (do’s and dont’s) • Don’t obscure the information – Use the right type of chart • Learn from others – Look at examples and resources – there’s lots out there!
Learn from others – lots of resources • www.improving-visualisation.org.uk/links visualisation support for public sector researchers • www.visualisingdata.com (lots of links, tutorials, tools) • Flowing Data, www.flowingdata.com (examples) • www.gapminder.org (Hans Rosling videos) • ONS Data Viz centre www.ons.gov.uk/ons/interactive/index.html
Learn from others – lots of resourcesextremepresentation.typepad.com/blog/2006/09/choosing_a_good.html
Summing up • Your data must influence your organisation & services – Make an impact • Data visualisation is key way to communicate stories from your data – Get your message across. Lots of uses in local organisations • Principles - design for audience, keep it accurate & clear • Practicals - dos & donts • Learn from others - resources • Have fun
Tom SmithOxford Consultants for Social Inclusion (OCSI)e: firstname.lastname@example.org: +44 1273 810 270w: www.ocsi.co.uk
Data viz and photo credits • Warwickshire Quality of Life 2011 report • Brighton & Hove Annual Director Public Health 2012 report • Leicestershire Research & Intelligence analysis and reports • OCSI analysis for Amaze UK disability charity • West Midlands Regional Observatory Apprentice Dashboard • Guardian Public Spending wallchart • David McCandless Map Venn diagram • ONS Data Visualisation Centre , visuals and hall of shame • DCLG / OCSI, Improving Visualisation for public sector researchers • Chart Chooser • Flowing Data • Wikimedia Commons