Sponsorship Opportunity for V Drinks and Frucor


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A unique marketing platform to promote V in Spain and around the world. Discover what sailing has to offer.

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Sponsorship Opportunity for V Drinks and Frucor

  2. 2. THE PROJECT<br />WHAT<br />Compete in an around the world race<br />WHO<br />Media savvy sailors: New Zealand/ American Conrad Colman and Spanish/German co-skippers<br />WHEN<br />September 2011 to June 2012<br />Options to extend through 2016<br />WHY<br />Dynamic: Ocean racing yachts stay in contact while at the end of the earth, demonstrating the potential of your product<br />Flexible: A marketing platform to engage new customers with media and activities around the world<br />Valuable: Post-race analysis of the Route du Rhum valued Conrad’s website and communications 7th out of 85 competitors, putting him ahead of established multi-million Euro campaigns<br />
  3. 3. CONRAD COLMAN<br /><ul><li> Raced the  Route du Rhum, first New-Zealander and only non-European to participate in this legendary solo race from St Malo, France to Guadeloupe. 85 boats were on the line on October 31st 2010.
  4. 4. 5th Mini Pavois 2010 (800 miles solo. La Rochelle-Gijon-La Rochelle)
  5. 5. 2nd Mini Fastnet UK 2009
  6. 6. Technical team for Steve White (8th Vendée Globe 2008/09) and Nigel King (Solitaire du Figaro)
  7. 7. Coach to Oman Sail Offshore Program
  8. 8. Sail maker
  9. 9. RYA Ocean Yachtmaster® with distinction from the GBR Yacht Racing Academy
  10. 10. Columnist in the international press
  11. 11. Objective:Vendée Globe 2016, solo race around the world without stops, without assistance: the pinnacle of ocean racing!</li></ul>27 YEAR OLD HALF AMERICAN HALF NEW ZEALANDER <br />LIVES IN LORIENT, FRANCE’S OFFSHORE SAILING CAPITAL<br />ECONOMICS GRADUATE, FORMER PROFESSIONAL CYCLIST AND ENTREPRENEUR<br />SKIPPER’S WEBSITE: www.conradcolman.com<br />
  12. 12. LONG-TERM PARTNERSHIP<br />Unlike other sports, sailing gives you more than exposure... it creates a personal connection. The skipper becomes an integral part of your campaign- an ambassador for your brand.<br />Starting with the 2011 Global Ocean Race, lets continue with the world’s greatest ocean races. <br />2011/12: Global Ocean Race<br />2013: Transat Jacques Vabre<br />2013: Around Europe Race<br />2014: Route du Rhum<br />2014: Barcelona World Race<br />2015: Transat Jacques Vabre<br />2016: Vendée Globe- Solo around the world<br />
  13. 13. STOPOVERS:<br />Stage 1: departure in Majorca<br />September 25th 2011- 7400 miles to cape Town<br />Stage 2: November 27th Cape Town TO Wellington – 6100 miles<br />Stage 3: January 29th 2012 Wellington TO Punta Del Este, Uruguay – 5000 miles<br />Stage 4: April 1st 2012 Punta del Este TO Charleston, USA – 5000 miles<br />Stage 5: May 2012 Charleston TO Majorca – 4200 miles<br />*<br />GLOBAL OCEAN RACE<br /><ul><li>Double handed (two skippers) Around the World with Stopovers
  14. 14. 30,000 Nautical Miles on a 12 metre/ 40 foot racing yacht
  15. 15. 2nd edition of the race, designed for sailing’s future stars- winner of the inaugural edition is now competitive at the highest level in the sport
  16. 16. Large fleet promises close exciting racing
  17. 17. Starts September 25th 2011
  18. 18. Finishes June 2012</li></ul>6<br />
  19. 19. THE RACING YACHT<br />Round the world billboard:<br />Length: 12,18 meters- 40 feet <br />Width: 4,50 meters- 14 feet <br />Weight: 4500kg- 9900 Lbs <br />Sail surface: 260sqm- 2800 sq ft<br />Yacht will be powered by solar and Hydro technologies<br />
  20. 20. SAILING – WHY SHOULD YOU INVEST?<br /><ul><li>Particularly suited to the internet: Blogs, video, live interviews from sea
  21. 21. Embodies the “V” spirit... fun loving edurance adventure with twist of extreme. All distributed by eye catching video
  22. 22. Activate the sponsorship with events, competitions, tastings in Palma Mallorca, Wellington and other stopovers
  23. 23. “Virtual Regatta” online game activelyengageshundreds of thousands, for 8 months, daily
  24. 24. Excellent return on investment: Boat branding = high visibility advertising at sea and on the dock. Sailing deliver superior ROI/ ROO when compared to traditional advertising.
  25. 25. Long term commitment with regular events allows for lasting relationships with fans and media
  26. 26. Sole sport that provides and extremely immersive hospitality experience
  27. 27. Build your brand with a sport that emphasizes adventure and the human spirit</li></ul>A SPORT WITH GREAT VALUES:<br />RESPECT<br />INNOVATION<br />TRUST<br />RESPONSIBILITY<br />ADVENTURE<br />TEAMWORK<br />8<br />
  28. 28. WHAT DO YOU GET FROM US?<br />Communication and Marketing Opportunities:<br /><ul><li>Space in the dynamic race village at each stopover to launch V with interactive activities and live sessions with skippers
  29. 29. Partnership with Outside TV cable channel which gives you exposure to 61 Million viewers in the USA
  30. 30. Weekly blog on Stuff.co.nz and intensive communications in Spain
  31. 31. Bespoke V iPad/iPhone app showing race position, video and multilingual live content from the oceanic racecourse
  32. 32. Global visibility in the press every time the duo is mentioned
  33. 33. Day outings on the boat or events at the race village for competition winners, customers and Frucor employees
  34. 34. Powerful tool to unite employees around one common project. Useful for both internal and external communications
  35. 35. Conferences or speeches by the skippers at company events around the world</li></ul>“Historically, yachting has been <br />referred to as an elitist sport but <br />that perception has changed, <br />particularly in the last five years or so. <br />Better TV coverage and the growth of <br />broadband have brought the sport <br />closer to the fan and to a much wider <br />audience at the same time.   <br />- James Pleasance, Director : World Yacht Racing Forum<br />9<br />
  36. 36. Worldwide partners in sailing include:<br />
  37. 37. TITLE SPONSOR<br />NZD$ 550,000<br />EURO 300,000<br />INCLUDES<br /><ul><li> Naming of the boat- Full communications package
  38. 38. Company branding on sails and spinnaker (see example)
  39. 39. Day trips on the boat before the start and during stopovers
  40. 40. Satellite interviews during the race
  41. 41. Post race presentation
  42. 42. Logos in all press releases and newsletters
  43. 43. Free use of HD pictures
  44. 44. Logo on the website www.conradcolman.com</li></li></ul><li>CO-TITLE SPONSOR WITH PALMA<br />“PALMA POWERED BY V”<br /><ul><li>FULL COMMUNICATIONS PACKAGE, SHARED WITH PALMA
  45. 45. Branding on Boat and Sails
  46. 46. Access to the Race village for V events
  47. 47. Satellite interviews during the race
  48. 48. Post race presentations
  49. 49. Mentioned in all press releases
  50. 50. Free use of HD pictures
  51. 51. Logo on the website www.conradcolman.com</li></ul>NZD$ 270,000<br />Euro€ 150,000<br />
  52. 52. OFFICIAL PARTER<br /><ul><li>Stickers on Boat and Sails
  53. 53. Access to the Race village for V events
  54. 54. Satellite interviews during the race
  55. 55. Post race presentations
  56. 56. Mentioned in all press releases
  57. 57. Free use of HD pictures
  58. 58. Logo on the website www.conradcolman.com</li></ul>NZD$ 90,000<br />Euro€ 50,000<br />