Team undiscovered opportunuity analysis report presentation- venture lab 2012
Simplifying Data VisualisationTeam UndiscoveredOur submission for Venture Lab project 19 May 2012 "Intellectuals solve problems; geniuses prevent them" Albert Einstein
The Growing DATA Challenge ● Data, data and more data…data is everywhere…data is important… ● Unstructured data will grow some 80% over the course of the next five years, creating a huge IT challenge ● By 2015, nearly 3 billion people will be online, pushing the data created and shared to nearly 8 zettabytes !! Gartner strategic technology trends 2012 Centurylink infographic
Where is all this data comingfrom?● Personal Computers● Mobile Devices● Digital Content, Video, Tweets, Documents, Databases● Global Phenomenon
Hidden DataChallenge or Opportunity?● Access to Hidden Data can reveal real value● Key factor for your business future: - Happier Customers - Better and Faster Decisions - New insights, products and services - More Productive Employees - Engagement with your target audience
Data Visualisation● Provides rich graphical view of complex data that is easy to understand and engages the target audience in a powerful pictorial manner or through targeted video● When a complex piece of information needs to be described quickly, precisely and clearly, a graphic is suitable.
"Undiscovered"● The growth potential in this area of data visualization and the opportunity which has arisen as a result has led to the creation of "Undiscovered".● It has been established to assist companies in the management of big data and provide them with the opportunities it presents.
Team UndiscoveredSolution for Data Visualisation● Unique Value Proposition using infographics tools, storytelling and our custom methodology to help major organisations and stakeholders visualise complex data on any media, brochures, video, online etc● Success management methodology to ensure we meet and exceed the needs of our global clients
Background to our Data Visualisation Solution● Solution built on market research via online surveys and face to face interviews● Strong background in Data Analysis & Visualisation based on University Research & Media industry experience of founders● Proven track record in commercialisation of business ideas using technology in a variety of vertical markets
Market ResearchTesting our Value Proposition ● Survey targeted at commercial and educational markets originally ● Face to face and phone based discussions with potential customers in addition to online surveys ● Estimated market size $500 million
Research ResultsThis table shows a summary ofthe results from our OnlineSurvey. See accompanyingreport for further details.
Sample Research ResultsPerceived Benefits & Target Audience
Market opportunity ● The industry research on the challenges of presenting big data visually, supported by the results of our survey; reaffirm the opportunity in the marketplace and the customer benefits which will be derived. ● As a result we have developed a commercial proposition to help organisations manage, utilise and derive benefits from big data ..... "Undiscovered"
Marketing / Customers / Brand● Target Customer Segments - Large organisations that want to visualise / uncover undiscovered data● Building Customer Relationships & Sales - Web based demos - Early buy-in from Evangelists / Visionaries to build credible references - Word of Mouth - Targeted events - Social Media and blogs
Our Service & Our Goal● We will provide a full range of support services, as part of a full service solution including - Data cleansing - Data sourcing - Data blending● “Undiscovered” will help its customers unveil and deliver data connections, benefits and visualizations they never knew they had; until we helped them “Undiscover” it!● Our goal is to make big data accessible, understandable and deliver impact for the producers & audience.
Our Value Proposition● Transform our clients data into a rich, visual, graphical model for rapid realisation of tangible business benefits● Drive business growth and profitability● Improve compliance● Deliver the right products and services for each customer segment● Flexible subscription based service● Structured and unique methodology built on leading university research and multi-media industry experience