Our communications tools and communication strategies have had in common three main principles, principles we apply to any communication piece.REFLECTION to the ACTIONHaving the first-hand experience, valuable analysis: the fact or living the immigration experience gives many elements to understand newcomer reality.Valuing the analysis, proposing changes: organizing experiences, community life in Canada, social movements.Voicing priorities, shaping their environment:Effective actions grounded in lived realities.Being proactive : being part of the solution and countering negative myths and messages about newcomers to CanadaSharing PAR findings: community forums, speaking with media, organizing workshops.Leading community-based coalitions: Latin American Civic Participation Campaign in the North West area of Toronto (16 organizations and community groups)INDIVIDUAL to the COLLECTIVEBreaking the isolation: English barriers, opportunity to meet others from same culture (identity and familiar “space”)Verbalizing sense of exclusion: being thankful but feeling of not being treated equally. Re-valuing assets:recognition of professional, social and political backgroundsRe-encountering with dreams and expectations: chance to bring back forgotten aspirations that they gave up because of immediate needs. Sharing systemic and structural analysis: community-based and academic researches about newcomer issues that overcome an individualist approachLACK OF KNOWLEDGE to the AWARENESSUnderstanding Canadian political: levels of government, its specific responsibilities in order to advocate effectively (policy recommendations)Knowing decision-making process: when and with whom to develop a political and collective action Informing and using institutional spaces for civic participation:deputations, community consultations, bill readings, meetings wit political representatives Voting process: political parties’ platforms', All Candidate Meetings, citizen duties, etc Training on key aspects: leadership, community organizing, public speaking, engaging media, use of social networks, documenting community process (video), design a campaign, etc.Realizing that immigrant success measured only by my labour market outcomes: promoting that social integration means also social and political participation.
A3 saying what we do adriana salazar
OCASI PDC. June 13th 2012 Saying What We Do: Using communication effectively for strengthening community presence and promoting leadership among newcomers The experience of the Mennonite New Life Centre
The Mennonite New Life Centre Since 1983 supporting recent immigrants from diverse cultural communities. Special priority: low-income newcomers (asylum seekers and refugees). In 2007, a community consultation and visioning process led the New Life Centre to identify community organizing and advocacy work as a priority for the future. The Mennonite New Life Centre envisions a society in which all people from diverse cultural and religious backgrounds participate fully in all aspects of Canadian life. The Mennonite New Life Centre’s mission is to facilitate newcomer settlement and integration through holistic services and community engagement, carried out within a gender justice and anti- oppression framework.
The Mennonite New Life Centre We are modeling an approach that brings together community engagement and community services, working together with newcomers to reduce insecurity and reach integration, strengthen voices and increase social equality. A related priority involved addressing newcomer concerns with issues of access to employment and civic participation.
Newcomer Skills at Work: Refusing toSettle for Less Project (2008- Metcalf Foundation) To respond to the needs and concerns of newcomers in relation to: Access to fair paid and meaningful employment Promotion of leadership and civic engagementwhile engaging them in collective analysis and advocacy to propose policy change.
Strategies Nurturing newcomer leadership through analysis and action to address root causes of newcomer concerns Building connections Strengthening our and solidarity among organizational low-income capacity to advocate newcomers, working with low-income people and the social newcomers for movement systemic change
Communication: strengthening newcomervoices and promoting newcomer leadership Public Speaking Community Forums Video& New Voices Newcomer Advocacy Committee (PAR, monthly meetings, leadership trainings)
Conceptualizing the process: From the •Breaking the isolation •Verbalizing sense of exclusionINDIVIDUAL to the •Re-valuing assets •Re-encountering with dreams and expectations COLLECTIVE •Sharing systemic and structural analysis •Having the first-hand experience, valuable analysisFrom the CRITICAL •Valuing the analysis, proposing changes •Voicing priorities, shaping their environmentREFLECTION to the •Creating concrete products (videos, presentations , etc) ACTION •Sharing PAR findings (reflections) •Leading community-based coalitionsFrom the LACK OF •Understanding Canadian political (decision-making) •Informing and using formal spaces for engagement KNOWLEDGE to (voting, deputations, consultations process, etc) •Training on key aspects the AWARENESS •Realizing immigrant success not only job outcomes
Winter 2009/2010Employer Incentives and Legislative Change:Newcomer Internships and Employment EquitySummer 2010Civic and Political Participation of New Immigrates:community experiencesWinter 2010/ 2011Equity in Canada: refugee policy, employmentequity, women’s rights and freedom of expression.Summer 2011Contributions of new Canadians: invigorating ourdemocratic debate, building bridges betweencultures, giving back to local communities, andstimulating the economy through creativeentrepreneurship.Fall 2011:Bright Ideas for a Better Ontario: increasingacademic success rates for immigrantyouth, ensuring newcomers enjoy health andwellness , improving access to employmentopportunitiesSummer 2012:Canadian Experience