Nanda bangalore q407

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Nanda bangalore q407

  1. 1. Starting a VLSI Design Center in India Sunil Nanda
  2. 2. Why do it? The Holy Grail! Product-line Ownership A thriving design center Product Ownership A workable design center Component Ownership Threshold of Product Co-development attractiveness Would an ODC work Product Sustenance better? Why have your own Staff Augmentation center?
  3. 3. Specific Challenges Get vision buy-in from at 3 levels starting from CEO Inception Gets harder as you go down the ladder Get buy-in from the domain experts as well Have Leaders report one level higher than normal Org Structure Invest time and effort in building relationships HR / Finance have min dotted line to local Leaders Leader must leverage his/her network Core Team Take your time – its make-or-break! Expats OK – but as a minority! Potential backlash from domain experts Knowledge Must get senior experts to travel and train Transfer Video-tape initial sessions for future playback Leaders must walk the talk – initial hands-on is best Culture Extensive travel initially – both ways! Avoid a vendor-customer relationship – it is one team Set initial expectations very carefully Credibility Get buy-in for expert support through gotchas in first project Hump Fight against tendency to micromanage from parent Must grow but only 10% Grads suitable for VLSI Growth What mix of experienced v/s fresh engineers? How do you maintain culture while growing?
  4. 4. Success Factors Leadership Organization Ownership Localization Communication

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