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EN_Brochure_Adobe_Marketing_Cloud_2015

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EN_Brochure_Adobe_Marketing_Cloud_2015

  1. 1. The most comprehensive set of digital marketing solutions
  2. 2. MAKE. MANAGE. MEASURE. MONETISE. Adobe combines content with data and creativity with science. For the best results with the most impact. Adobe Document Cloud Adobe  Creative Cloud Adobe Marketing Cloud
  3. 3. Creative content meets big data Adobe Marketing Cloud Adobe Creative Cloud June 2014 Adobe introduces hardware for creative professionals and developers: Ink and Slide, a stylus and digital ruler bringing true creative freedom to mobile devices. April 2012 Adobe Creative Cloud launched: comprehensive tools for creatives. October 2014 Adobe launches 9 new and improved mobile apps to allow creatives to work on mobile devices as well. March 2015 “3.97 million paying Creative Cloud subscribers.” Q1 Earnings Report, 17 March 2015. Further integration between big data and creative content. New creative- to-marketing workflows enabling users to sync, store and share content between Adobe Marketing Cloud and Creative Cloud. November 2013 Adobe Marketing Cloud launched: comprehensive solutions for marketers. February 2014 European edition of CMO.com, the online platform offering exclusive content for CMOs and senior marketing executives, to be released. February 2014 Digital Olympics. TV Everywhere breaks viewership records thanks to Adobe Primetime during the Winter Olympics in Sochi. October 2014 Adobe Marketing Cloud reviewed by analysts. “Adobe distanced itself from the pack with a combination of an innovative, detailed vision and in-market functionality designed solely to provide marketers with a clear incentive to use multiple solutions within the Adobe Marketing Cloud.” The Forrester WaveTM : Enterprise Marketing Software Suites, Q4, 2014 Forrester Research, Inc. December 2014 “Adobe Digital Publishing Suite (DPS) leads the pack in enterprise digital publishing platforms. DPS currently supports over 2,000 publications on the market.” Digital Publication Platform Market Overview report by analyst firm InfoTrends March 2015 “Adobe Marketing Cloud reports 30% revenue growth YoY to reach 1.2M$, processing 30.4 trillion transactions a year.” Q1 Earnings Report, 17 March 2015. March 2014 “Marketers are aware of the fact that they need to reinvent marketing. 64% of marketers expect their role to change in the next year.” The Adobe Digital Roadblock Study. March 2015 “20% best performing companies see more than 50% of traffic coming from smartphones. A 20% increase YoY.” Adobe Digital Index Best of the Best Benchmark 2015. June 2015 Adobe launches Creative Cloud for Enterprise with Managed Services, comprising the Creative Cloud platform, creative workflows and secure storage. Creative Cloud for Enterprise can be integrated with Adobe Experience Manager. This introduction and the integration possibilities deliver safer, easier and faster workflows between creatives, agencies and marketers. July 2015 Adobe launches DPS 2015, a completely renewed platform to publish mobile content immediately and without interruption. The publishing platform has now been integrated with Adobe Marketing Cloud and Creative Cloud. September 2014 “Gone Girl” Puts Adobe on the Red Carpet David Fincher releases the first Hollywood feature-length film edited entirely in Adobe Premiere Pro CC. November 2014 Behance reaches 4.2 million members. And the world is starting to notice. Pink Floyd’s album The Endless River and Marvel’s Spider-Verse comic series both feature art by Behance artists. 2012 2015 Only Adobe offers organisations the ability to create digital content with creative tools and then manage, deliver and continually optimise those assets with a complete set of digital marketing technologies. Adobe is building on that advantage through an even tighter integration between Adobe Marketing Cloud and Creative Cloud. Marco Disseldorp, Marketing Manager at Adobe
  4. 4. Marketing beyond Marketing Digitisation and evolving customer expectations mean that organisations are currently experiencing significant transitions. Agendas are determined by questions such as ‘How do I make sure customers stay loyal to my organisation and brand? How do I create an optimum experience across all channels? How do I unlock the potential of new technological opportunities? How do I measure the most effective marketing actions?” Customer experiences define your brand’s perception and success. Customers come into contact with you through different channels and expect this to be flawless, consistent and in many cases even personalised. The continuing development of technology and applications in data analysis, mobility and the Internet of Things drive customer. You have a better insight into what makes your customers tick and what they expect of you. In this process of digital transformation and improving customer experience marketing is becoming more key. It is even up to Marketing to take the lead by delivering a flawless customer experience with every contact: in a physical store, on the Internet and mobile devices, on social media or at customer service. This means that many organisations have to reinvent themselves. Technology should not be an excuse in this process, but a precondition. And it is up to Marketing to set out the strategic direction and drive innovation. A complex yet interesting challenge: Marketing as the epicentre of digital transformation.
  5. 5. There is now a tool providing digital marketers with all the tools they need in one place: Adobe Marketing Cloud It is a complete set of solutions for analytics, social marketing, advertising, targeting, and web experience management, as well as a real-time dashboard that brings together everything you need to know about your marketing campaigns. So you can get from data to insights to action, faster than ever. Adobe Marketing Cloud is the most complete set of marketing solutions available. And it gives you everything you need to get deep insight into your customers, build personalised campaigns and manage your content and assets. We make sure that what marketers do matters. Adobe Marketing Cloud offers marketers: 1. A scalable, secure and open platform for hosting data and content. 2. Multi-channel analytics and the ability to automatically turn insights into action. 3. Optimisation tools to increase visitor acquisition and conversion and maximise the value of your audiences. Adobe Marketing Cloud comprises the following solutions: • 8 marketing solutions • 7 core services • A scalable, secure and open platform for hosting data and content. Audience Manager Build unique audience profiles to identify the most valuable segments and use them across any digital channel. Primetime Create cost-effective and personalised TV and video experiences with a multiscreen TV platform. Target Quickly create A/B and multivariate tests, identify the most successful content and deliver personalised experiences. Experience Manager Build websites, mobile apps and forms. Managing your marketing content and assets becomes easy. Analytics Gather, analyse and act upon your customer data in real time and across all marketing channels. Social Use a single solution to create relevant social content, publish to your most engaged audiences and prove your social marketing results. Media Optimizer Predict the best mix of search, display and social ads and automate the execution of your media plan. Campaign Manage, personalise and improve your campaigns with the cross-channel solution for campaign management. 8 marketing solutions PLATFORM CONTENT & DATA MARKETING SOLUTIONS CORE SERVICES
  6. 6. 7 core services Profiles & Audiences Create a centralised profile of each customer that grows with every interaction. Mobile Unlock the potential of the marketing solutions for apps and mobile web. Assets Store, manage and publish assets from one central hub. Activation Quickly manage all of your Adobe and third-party tags. Collaboration Help team members stay in sync on projects and campaigns through boards and real-time feeds. Exchange Select from more than a hundred third-party apps and integrations available in the Exchange. Single Sign-on Log into Adobe Marketing Cloud and all of its solutions and services from one place. The marketing solutions – whether you start with 1 or several – also provide free access to the core services, allowing the marketing solutions to integrate and collaborate in one cloud. This integration will boost your business results. Adobe Marketing Cloud interface • Simple collaboration • Also works on mobile devices • All solutions share the same look & feel • Access to all core services • Real-time overview of all activities
  7. 7. MARKETING SOLUTIONS Adobe Analytics Adobe Social Adobe Media Optimizer Adobe Campaign Gather, analyse and act upon your customer data in real time and across all marketing channels. Use a single solution to create relevant social content, publish to your most engaged audiences and prove your social marketing results. Predict the best mix of search, display and social ads and automate the execution of your media plan. Manage, personalise and improve your campaigns with the cross-channel solution for campaign management. CAPABILITIES • marketing reports and analytics • ad hoc analyses • data connectors • data storage • tag management • report builder (for Excel) • data workbench • management and governance • listening and moderation • publishing • app builder • social analytics • social campaigns • social ad management • display ad management • search ad management • performance management • retail optimisation • integrated analytics • campaign management • visual cross-channel orchestration • integrated customer profile • personalised targeting • centralised offer management • real-time interaction management • cross-channel execution • operational reporting • marketing campaign management MARKETING SOLUTIONS Adobe Experience Manager Adobe Target Adobe Primetime Adobe Audience Manager Build websites, mobile apps and forms. Managing your marketing content and assets becomes easy. Quickly create A/B and multivariate tests, identify the most successful content and deliver personalised experiences. Create cost-effective and personalised TV and video experiences with a multiscreen TV platform. Build unique audience profiles to identify the most valuable segments and use them across any digital channel. CAPABILITIES • sites • assets • apps • native • hybrid • content-centric • forms • communities • screens • AB tests • multivariate tests • rules-based targeting • geotargeting • recommendations • automated personalisation • TV software development kit • authentication • digital rights management • ad insertion • ad decisioning • identity management • audience activation • cross-device measurement • audience marketplace • audience optimisation Profiles & Audiences Create a complete, ever-expanding view of each customer using authenticated and anonymous data. And access a common profile, across any solution, to create more personalised experiences. Activation Quickly manage tags, collect the right data and act in real time with dynamic tag management. Manage an unlimited number of Adobe and third-party tags to trigger personalised experiences based on actual customer behaviour. Mobile Discover when and where users launch your mobile app, which parts of the user experience increase ROI and where you’ll find the best opportunities for monetisation. CORE SERVICES Collaboration Help team members stay in sync on projects and campaigns through boards and real-time feeds. Exchange Increase the value of Adobe Marketing Cloud solutions by connecting third-party data and applications. Select from more than a hundred prebuilt integrations and applications ranging from data providers to social platforms. Assets Easily store, manage and publish content to all Adobe Marketing Cloud solutions from one central hub. Single sign-on Access Adobe Marketing Cloud and all of its solutions from one sign-on. CORE SERVICES A scalable, secure and open platform for hosting data and content. PLATFORM A scalable, secure and open platform for hosting data and content. PLATFORM Adobe Marketing Cloud overview
  8. 8. Mobile Engagement Make, manage and measure. You put a lot into mobile. Get more in return. More than 50% of online traffic is mobile, whether from apps or the mobile web. This forces marketers to split their time across multiple devices and app-stores. Adobe tools help you manage your mobile marketing and deliver personal experiences across your mobile apps, websites and campaigns. Marketers work on various topics, such as mobile engagement, data-driven marketing, cross-channel campaigns and personalised experiences. We show you which Adobe Marketing Cloud solutions you can use per topic. You control your mobile content. Not the other way round. We make it simple. From one platform, you can create and manage all your content for both apps and mobile websites. Even more, we connect your desktop and mobile content into a seamless user experience. Adobe Experience Manager Mobile analytics. Instantly. With Adobe Analytics, your digital teams will know exactly which apps and mobile web pages are attracting customers as it’s happening. Don’t just guess. Know. Adobe Analytics Deliver mobile campaigns that captivate. Better manage your paid media campaigns to increase downloads and gain new customers. Build engagement with push notifications, SMS and mobile-friendly e-mail. Adobe Campaign Customer data tells a story. With each customer interaction, you collect a trail of data that shows customer preferences. We help you create a data strategy that accounts for every touchpoint and combines all of your big data and analytics into a 360-degree view of each customer. See more with greater focus. With all of the available data, you have the building blocks to assemble a 360-degree view of your customers. Seeing data from a singular view helps you target relevant experiences for your customers. Adobe Target See what’s happening. While it’s still happening. Customers don’t always know what they want, which leads to last-minute decisions. With our data visualisations and dashboards, you can see what they want at any moment. With the use of contribution analysis and predictive modelling, you’ll know where the best opportunities exist for growth. Adobe Analytics Build audience profiles that you can use anywhere. Combine information from online, offline and second- and third-party sources. Identify the most valuable segments and use them across any digital channel. Identify similar prospects through look-a-like modelling and extend the reach of your marketing investments. Adobe Audience Manager Data-Driven Marketing Organise and analyse large amounts of data so you can act on your marketing insights.
  9. 9. Cross-Channel Campaigns Create consistent campaigns across all channels. Customers take different paths. Make sure each one is relevant. Pleasing customers can be a moving target, and managing campaigns across online and offline channels can be difficult. We help you determine in which segments and channels to invest, and make each customer interaction relevant. People aren’t one-dimensional. Why should your marketing be? All our preferences and online habits make us unique. We help marketers consolidate all the data from online and offline campaigns into a singular view and turn insights into timely and relevant marketing. Adobe Analytics One e-mail no longer fits all. Use data and campaign tools to make each and every e-mail interaction count. Or create effective triggers and contextual interactions to identify your customers regardless of in what direction they are going. Adobe Campaign Combine search, display and social advertising. Forecast the best mix of search, display and social ad to get more return from your budget. Automate campaign execution, prove the results of your campaigns and understand how customers interact with your brand. Adobe Media Optimizer Experience is the new brand. Marketing today is about delivering amazing experiences. We help you personalise each marketing moment and deliver it through any channel and on any device. Delivering a great experience doesn’t have to be hard. How do you keep up with your customers across mobile, web, social and beyond? Simply use our platform to consolidate data analysis and digital assets to deliver personal content to every customer and device. Adobe Experience Manager Make it personal. Customers want their experience to feel genuine. You can use testing, behavioural targeting and automated recommendations to quickly find out what your customers want and then deliver it to them. Adobe Target Understand your audiences. Identify your customers as they move across screens and devices. Effectively target your audience regardless of the medium. Adobe Audience Manager Personalised Experiences Deliver a personalised and relevant customer experience. Make a campaign feel like a conversation. The more personal the customer experience, the more it succeeds. We help you optimise campaigns through improved budget management and allocation, and by combining online and offline efforts. Adobe Campaign
  10. 10. We don’t just provide solutions. We provide expertise. We have solutions for every industry. Financials. Tech. Media. Retail. FMCG. Telecom. Partners Adobe has partnered with global and interactive digital marketing leaders. Our partners use state-of-the-art technologies, platforms, data and media and offer first-class consulting, training and technical support to tackle the challenges that are unique to your industry and market. Everything you need to get the most out of Adobe Marketing Cloud. “Adobe is a compelling choice for advanced digital marketers who want to further unify their contact strategy to include outbound marketing capabilities or non-digital channels.” Forrester Research, Inc. Support When you need expertise to take you to the next level, we have the resources to handle your needs, no matter how simple or complex. Consulting Adobe consultants help you speed up effectiveness by quickly assessing your situation and building a strategy to boost growth. Community Join the Adobe Marketing Cloud community for help forums, user groups, blogs, the developer network and the app marketplace. See how Adobe Marketing Cloud helps top organisations solve complex marketing challenges. Get the latest best practices, industry trends and Adobe Marketing Cloud solution overviews. “Plenty of big software firms are developing cloud strategies too. But few have been as bold in their approach as Adobe.” The Economist “Standardizing on Adobe Marketing Cloud enables us to tie information together from all regions and campaigns to develop a richer view of what resonates with individuals, as well as Elsevier customers as a whole.” Henk Jan Gerzee, vice-president of eBusiness, Elsevier “Adobe Experience Manager’s impact goes beyond improving the online customer experience. Using the integrated Adobe Marketing Cloud solutions, we gain efficiencies and can show what business and IT can accomplish when working towards the same goals” Lonneke Vink, product owner, consumer website, Philips
  11. 11. adobe.com/marketing-cloud © 2015 Adobe Systems Incorporated. All rights reserved

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