Inbound Marketing - A Paradigm Shift Some Managers Can't Handle

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Marketing has changed hugely over the past 20 years. Many markets have become saturated, as have many consumers. and new media and platforms have evolved with their own marketing rules. This has lead to a complete change in the approach needed to run a successful marketing campaign, which some in marketing management have found it almost impossible to adapt to. But adapt they must, if they want to have any chance of surviving in the new order.

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Inbound Marketing - A Paradigm Shift Some Managers Can't Handle

  1. 1. Inbound Marketing: A Paradigm Shift Some Managers Can’t Handle Benjamin Morel
  2. 2. Business is Warfare 2 Inbound Marketin: An Oxford Brookes Guest Lecture
  3. 3. The Four P’s Don’t Matter In warfare, the guerrillas tend to win 3 Inbound Marketing: An Oxford Brookes Guest Lecture
  4. 4. What is Inbound Marketing? 4 Inbound Marketing: An Oxford Brookes Guest Lecture
  5. 5. What is Inbound Marketing? Outbound Marketing 5 vs Inbound Marketing: An Oxford Brookes Guest Lecture Inbound Marketing
  6. 6. What is Inbound Marketing? 6 Inbound Marketing: An Oxford Brookes Guest Lecture
  7. 7. What is Inbound Marketing? £££££££££££££££££ ££££££££££ 67% more leads Hubspot S2013 tate of Inbound Marketing, http://offers.hubspot.com/2013-state-of-inbound-marketing 7 Inbound Marketing: An Oxford Brookes Guest Lecture
  8. 8. What is Inbound Marketing? “Inbound marketing is about the width of your brain rather than the width of your wallet” – Brian Halligan Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Wiley, October 2009 8 Inbound Marketing: An Oxford Brookes Guest Lecture
  9. 9. The Four P’s Don’t Matter 9 Inbound Marketing: An Oxford Brookes Guest Lecture
  10. 10. The Four P’s Don’t Matter One P to rule them all: permission 10 Inbound Marketing: An Oxford Brookes Guest Lecture
  11. 11. The Four P’s Don’t Matter Permission levels: 1. Intravenous 11 An Introduction to SEO: An Oxford Brookes Guest Lecture
  12. 12. The Four P’s Don’t Matter Permission levels: 2. Points 12 Inbound Marketing: An Oxford Brookes Guest Lecture
  13. 13. The Four P’s Don’t Matter Permission levels: 3. Personal Relationships 13 Inbound Marketing: An Oxford Brookes Guest Lecture
  14. 14. The Four P’s Don’t Matter Permission levels: 4. Brand Trust 14 Inbound Marketing: An Oxford Brookes Guest Lecture
  15. 15. The Four P’s Don’t Matter Permission levels: 5. Situation 15 Inbound Marketing: An Oxford Brookes Guest Lecture
  16. 16. The Four P’s Don’t Matter 6. Everything else is SPAM 16 Inbound Marketing: An Oxford Brookes Guest Lecture
  17. 17. People Don’t Care What You Sell 17 Inbound Marketing: An Oxford Brookes Guest Lecture
  18. 18. People Don’t Care What You Sell Why How What 18 Inbound Marketing: An Oxford Brookes Guest Lecture
  19. 19. People Buy from Their Own Tribe 19 Inbound Marketing: An Oxford Brookes Guest Lecture
  20. 20. The Four P’s Don’t Matter Inbound helps you build personal relationships, express your Why, and build a Tribe 20 Inbound Marketing: An Oxford Brookes Guest Lecture
  21. 21. This Is Why Inbound Wins 21 Inbound Marketing: An Oxford Brookes Guest Lecture

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