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Digital trends that matter for business


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Obergine client services director – Jeremy Anderson - will explore how digital innovation across mobile, analytics, content marketing and social media will influence business marketing strategies.

Published in: Technology, Business
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Digital trends that matter for business

  1. 1. Digital trends that matter for businessLondon International Wine FairTuesday, 21 May 2013
  2. 2. 2It is everywhere…Digital is the norm
  3. 3. 3#1 Big Data
  4. 4. 4Big datais a collection of extremely large fast changing data sets across a variety ofdata formats.Volume Variety Velocity
  5. 5. 5PersonalisationDynamic PricingSupply Chain VisibilityFraud PreventionPredicting Trends
  6. 6. 6Key takeaways The description is apt – it is big, complicated andgrowing fast It will help you understand and serve yourcustomers better Review your business systems to identify hiddendata nuggets Invest in a CRM There will be privacy and data protection concerns
  7. 7. 7#2 Universal Analytics
  8. 8. 8Universal Analytics aims to understand user behaviour and interactions across onlineand offline platforms and devices.
  9. 9. 9
  10. 10. 10Key takeaways Understand user behaviours at all customer touchpoints Prototype Google Universal Analytics Tag up all your systems, user interfaces andmarketing initiatives Link your CRM data to logged in users
  11. 11. 11#3 Internet of Things (IoT)
  12. 12. 12Internet of thingsThe Internet of Things (IoT) refers to the communication between physical devices;merging the physical world with the virtual world.
  13. 13. 13Internet of things, example:
  14. 14. 14Key takeaways Invest in open web based systems Technology is developing rapidly Think creatively how to merge traditional productsand services with intelligent devices
  15. 15. 15#4 Multichannel UX
  16. 16. 16Omni-channel marketing9 in 10 people use multiscreenregularly
  17. 17. 17Oreo example:16013 retweets6224 favourites20,000 likes
  18. 18. 18Key takeaways Think mobile first Consider the UX across multiple devices through theday and night Make sure that your websites and emails can beread on mobile devices Be agile and quick every day of the week
  19. 19. 19#5 Content marketing
  20. 20. 20Content isContent Marketing is the creation, distribution and discussion of interesting, useful andentertaining content.
  21. 21. 21
  22. 22. 22Key takeaways Start a blog and blog regularly Blog about what you know Use different media formats Become a guest blogger Invite guest bloggers to blog for you Ask a question at the end of your blog post toencourage conversation
  23. 23. 23#6 SEO still matters
  24. 24. 24Search Engine Optimisation (SEO) is about making sure that search engines can easilyindex your site and people can find your content.
  25. 25. 25SEO technical considerations include…Local searchPagedescriptionsTitle tagBody textHierarchicalheadingsStandardscomplianceXML sitemapsWebmaster tools
  26. 26. 26#7 Social Media
  27. 27. 27IntroductionSocialising is inevitable…& Social Media is here to stay!
  28. 28. 28
  29. 29. 29Key takeaways Choose a few channels and do them well Integrate social media with your website and emailmarketing Encourage social sharing Engage with influencers in your industry Talk with people – don’t shout at them!
  30. 30. 30#8 Personalisation
  31. 31. 31Personalise: Products Packaging User experiences
  32. 32. 32
  33. 33. 33Key takeaways People increasingly expect personalised experiences Personalisation is about products, packaging and UX Internet of things and big data is makingpersonalisation easier And 3D printing will make it even easier…
  34. 34. 34#9 3D printing
  35. 35. 35Additivemanufacturing or 3Dprintingis a process ofmaking a three-dimensional solidobject of virtually anyshape from a digitalmodel.
  36. 36. 36
  37. 37. 37Key takeawaysGet excited and watch this space!
  38. 38. 38#10 It’s all about the user!
  39. 39. 39If you wish to discuss your digital and print marketing activities with Obergine, pleasecontact us using the details below.Jeremy AndersonMobile: +44 (0)7718 781189Office: +44 (0)1865 245777Email: info@obergine.comWeb: www.obergine.comTwitter: you