School of Communication Management
The New Identity of BA in
Communication Management
Target Audience
• Current Students
• Future Students
• Parent
• External Organization
eg. Other universities,
Ministry of ...
Logo’s Inspiration
• Create a new identity of
the program
• Elite
• Professional look
• International look
• Sophisticated...
Logo’s execution
NAVY BLUE
• the identical color of the faculty
• blue is a favorite color of both men and women
• symboli...
Logo’s execution
CIRCLE
• symbolism of inclusion, wholeness, focus, unity, nurturing,
initiation,
everything, perfection, ...
Stationery
Stationery: CD, Post-it, Mouse pad
Premium
Expected Outcomes (objectives)
• New image formed in target’s mind as in the inspirations
 perceived as high quality of c...
THANK YOU
Members
Kittiporn Ansirimongkol 4945303628
Keerati Mahaplerkpong 4945305928
Juthakarn Thesrak 4945307128
Nuttamo...
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Communication management final

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Communication management final

  1. 1. School of Communication Management The New Identity of BA in Communication Management
  2. 2. Target Audience • Current Students • Future Students • Parent • External Organization eg. Other universities, Ministry of Education • Faculty • Staffs
  3. 3. Logo’s Inspiration • Create a new identity of the program • Elite • Professional look • International look • Sophisticated but simple • Conveys high quality of education • Memorable
  4. 4. Logo’s execution NAVY BLUE • the identical color of the faculty • blue is a favorite color of both men and women • symbolism of importance, confidence, power, and authority • is associated with intelligence, stability, and unity • being very dark, navy can sometimes be a neutral like black GREY • is a color of formality and sophisticated • symbolism of brain, intellect, solid, practical, dignity, modesty, maturity, reliability • professional-look and go well with the navy blue WHITE • a neutral background color and other colors • symbolism of fresh, bright, good, precision
  5. 5. Logo’s execution CIRCLE • symbolism of inclusion, wholeness, focus, unity, nurturing, initiation, everything, perfection, revolution, infinity, mobility, completion OTHERS •Use contrast to make logo stand out •Three colors in combination convey the sense of academic and the high quality of education •The megaphone represents the communication
  6. 6. Stationery
  7. 7. Stationery: CD, Post-it, Mouse pad
  8. 8. Premium
  9. 9. Expected Outcomes (objectives) • New image formed in target’s mind as in the inspirations  perceived as high quality of communication management program  present modern look  international standard • The new identity is perceived as consistent and reliable image in every touch point
  10. 10. THANK YOU Members Kittiporn Ansirimongkol 4945303628 Keerati Mahaplerkpong 4945305928 Juthakarn Thesrak 4945307128 Nuttamon Palawongse 4945312228 Chingduang Poonnopatam 4945316828 Nattaporn Kaljaruek 4945329028

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