Oscar Ayala Arana
Home: Carrera 3-A-Oeste # 9-198 Ap.502 G., Condominio Altos de Arboleda, CP 760045, Cali, Colombia.
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Quality” and “Process Excellence” global J&J initiatives between 2002 and 2005. Leaded many strategic...
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National Committee President, AIESEC Colombia (July 1980 – June 1981: responsible for leading, developing
and represent...
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CV Oscar Ayala English Oct 23 2013

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Curriculum Vitae of Mr. Oscar Ayala Arana. Cali, Colombia

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CV Oscar Ayala English Oct 23 2013

  1. 1. Oscar Ayala Arana Home: Carrera 3-A-Oeste # 9-198 Ap.502 G., Condominio Altos de Arboleda, CP 760045, Cali, Colombia. Phone: 57-2-892 2037 Mobile: 57-312 774 4506. e-mail: oscaruro@gmail.com Twitter @oscaruro PROFESSIONAL PROFILE Senior executive with extensive experience in business management and a solid background in Marketing, Strategic Planning, Change Management and Total Quality Management at international level. Proactive, oriented lead and support teams to accomplish results. Specific experience in Marketing, Sales, Change Management and Total Quality Management. Creative, intellectually curious, skilled on creating, leading and sustaining cultural processes, leading improvement and change processes oriented to obtain superior business results. Familiar with strategic management in different fields and levels, fostering the practice of ethical values and standards of excellence in business. Strong communication abilities, speaking several languages and familiar with virtual networking for creating, leading and supporting business and personal interactions. BUSINESS POSSITIONS – 2011 - 2013 Executive Director at Oscar Ayala y Asociados Consulting. Senior Consultant at Genus Global Consulting. Senior Consultant, Board Member and Director of the Laboratorio de Innovación Azul at the LID Corporation. All these firms are located in Cali, Colombia. Board member at LID Corporation and AIESEC Alumni Colombia, Board member of the Fundación Trascender between 2011 and mid-2013. Strategic advisor and Member of the Economic and Consulting Work Tables of the Grupo Multisectorial. Senior Mentor of the ValleImpacta Program (Cali Chamber of Commerce, Endeavor and Innova) BUSINESS POSSITIONS – JOHNSON & JOHNSON CORPORATION : 1982 - 2011 - - Change Management Regional Manager, Latin America J&J Consumer Group (June 2005 - January 2011). Responsible for leading and fostering a challenging and engaging culture pursuing demanding business results while observing standards of excellence and engaging working conditions. Fostered numerous change management strategies, focusing on strategic thinking, innovation, sustainability, diversity and work-life balance. Participated in the setting and replication of best business practices across organization; helped many Latin American companies to achieve excellent ratings within the J&J Global Credo Survey for Consumer companies, two of them got best ratings in 2007 and 2010. Participated as Change Management regional lead within the PMO established for the merger of Pfizer Health Care within J&J Consumer, obtaining excellent business, organizational and personal results. Participated at the regional Strategic Planning team, directed several regional and sub-regional strategic planning exercises across the region. Regional trainer and member of the Latin American Diversity & Inclusion Team. Member of the J&J Colombia Innovation and Sustainability Teams in recent years. Business Improvement (“Process Excellence”) Regional Manager, Latin America J&J Consumer Group (Apr. 2002 – May 2005). Responsible for designing, implementing and assessing the regional strategy for improving business processes and results within the Companies of the Region. Certified international Business Assessor responsible for undertaking training and assessment activities for numerous J&J companies of the Consumer, Medical and Pharmaceutical sectors in Latin America. Contributed to the deployment of better business practices, the achievement of better business results and very high quality standards within the “Signature of
  2. 2. - - - - - - - Quality” and “Process Excellence” global J&J initiatives between 2002 and 2005. Leaded many strategic planning exercises across the region throughout these years. Business Improvement Advisor, J&J North Cone of Latin America, Consumer and Medical Companies (January 1999 – March 2002). Responsible for designing, supervising and assessing the strategy for improving business processes and results within companies in Colombia, Venezuela, Peru and Ecuador. Certified international Business Assessor responsible for undertaking training and assessment activities for numerous J&J companies of the Consumer, Medical and Pharmaceutical sectors in Latin America. Contributed to the deployment of best business practices, the achievement of better business results and very high quality management standards within the “Signature of Quality” global J&J initiative between 1996 and 2002. Directed many strategic planning exercises across the region throughout these years. Business Improvement Manager, J&J Consumer Colombia (Apr. 1996 – Dec. 1998). Responsible for designing, implementing and monitoring the “Signature of Quality” strategy for assessing and improving business processes and results of the Company. Became certified International Business Assessor responsible for undertaking training and assessment activities, contributing to the deployment of best business practices, the achievement of better business results and high quality standards within J&J internal contests between 1996 and 1998. Leaded several strategic planning exercises for the Colombian Company, J&J Central America, J&J Peru and J&J Ecuador throughout these years. Exports Business Manager, J&J Consumer Colombia (August 1994 – March 1996): responsible for commercializing the portfolio of services and products of the Company across J&J affiliates of Latin America and the Caribbean. Sales and growth objectives were exceeded during the years in charge. Marketing Manager, J&J Consumer Ecuador (January to May 1992): responsible for the design and execution of the Company marketing plan, including sales forecast, advertising, promotion, merchandising, market research, new product introduction and professional marketing activities of the Company. Trained a local marketing team during this assignment. Product Group Manager, J&J Consumer Colombia (June 1992 – July 1994 and June 1990 – December 1991): responsible for the design and execution of the Company marketing plan, including sales forecast, advertising, promotion, merchandising, market research, new product introduction and professional marketing activities of the assigned Categories; Oral Care - Adult Toiletries – Women’s Health – Sun care, amongst others. Sales, growth and profit goals were achieved in all years in charge. Brand Manager, J&J Consumer Colombia (March 1985 – May 1990): responsible for the design and execution of the Company marketing plan, including sales forecast, advertising, promotion, merchandising, market research, new product introduction and professional marketing activities of the Johnson’s Disposable Diapers, Sundown and Yes Cloth Brands. Sales, growth and profit goals were achieved in all years in charge. Sales and Marketing Representative, Ortho Diagnostics Franchise, J&J Colombia Professional Division (January 1982 - February 1985): responsible for the design and execution of the franchise marketing and sales plan. Sales, growth and profit goals were achieved in all years in charge. OTHER BUSINESS POSITIONS: 1979 - 1981 - International Executive Envoy, AIESEC International (International Association of Students on Economics and Business – January to May 1981): responsible for founding and launching the association in Panamá. I created a local chapter in Panama, selected, motivated and trained members and coordinated the financial, student exchange and educational activities. As a result, the AIESEC Panama chapter was officially introduced in the association.
  3. 3. - National Committee President, AIESEC Colombia (July 1980 – June 1981: responsible for leading, developing and representing the association in Colombia. Membership, financial, student exchange and educational objectives were successfully met. EDUCATION HIGHLIGHTS Major in Economics: San Buenaventura University, Cali, Colombia, 1979. J&J Certified Business Assessor: J&J Quality Management, N. Brunswick, N.J., 2003. Advanced Management Program, APG: Oscar Motomura, Amana Key Institute, Cotia, SP, Brazil 2002 Scenario Planning Techniques: J&J and Strategic Prospective Center, U. Externado de Colombia, Bogotá, 2000. The Nine Points Self Awareness Model: International Enneagram Association, AHSER, others, 1999 - 2010. Landmark Self Awareness Model: The Landmark Corporation, South Plainfield, N.J., 1999. Six Sigma Black Belt Workshop: Rath & Strong, J&J Quality Management Ins. N.J., 1999. Design Excellence Green Belt Workshop: Rath & Strong, J&J Quality Management Ins. N.J., 1998. Strategic Management Course: University of California & Seminarium, Bogotá, 1997. World Class Competitor Workshop: Fucqua Business School, Duke University and the J&J Operations Institute, Durham, N.C., 1992. Professional Selling Skills Workshop: Xerox Corp. and J&J Ortho Diagnostic Systems, Raritan, N.J., 1982. International Seminar for Leadership Development: Canadian International Development Agency –CIDA- and AIESEC International, Montreal, 1977. Nine Points Self-Awareness Model Workshops: Ginger Lapid-Bogda & Associates, International Enneagram Association - IEA, AmaRenacer, Avante Consulting, UP 9 Consulting, plus numerous seminars, conferences and lectures attended between 1999 and 2011. Many Workshops, Seminars, Forums, Congresses, Conferences and Meetings in Leadership, Talent and Business Management, Change Management, Sustainability Management, Entrepreneurial Social Responsibility, Diversity and Inclusion, Innovation, Workplace Engagement, Self Awareness and Self Development, Emotional Intelligence, Neuro-Linguistic-Programming, Total Quality Management, Business Improvement, Process Management, Networking, Effective Communications, International Trade, International Negotiations, Marketing, PR., etc. Familiar with most common Microsoft and Apple working platform software. Assiduous Internet navigator. LANGUAGES - Spanish as mother tongue. Fluent in English and Portuguese; basic notions of French. HOBBIES AND ACTIVITIES - Inner development studying and lecturing, reading, guitar playing and singing, theater arts, tennis, racquetball, chess, theater arts, internet networking. Founder and current president of International Enneagram Association (IEA) in Colombia; professional member of the International Enneagram Association, IEA in Peru and Spain. senior member of AIESEC Alumni Associations; member of the Colombian Economics Association. Update: Oct 2013.

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