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Open access promises a great deal, but will your dataset be lost in cyberspace and remain unused? What are you doing to ensure discovery and utility for a range of publics? In this session you'll learn about the work done at OECD to make data both discoverable and useful to experts and lay users alike. You'll be introduced to OECD's citation tool and see some of the visualizations being developed to make data tell stories. You'll also see how OECD is presenting its datasets alongside books and journals in a single, seamless, service that is part of the global information network for researchers and students. Finally, Christmas comes early for anyone with an iPhone or iPad. Open Data? There's an OECD App for that.