The Mobile Internet Revolution<br />Strategies and New Business Opportunities <br />René Schuster, CEO, Telefónica Germany...
1<br />01<br />The mobile Internet overrides traditional principles<br />
Communications technology has changed the world...<br />	... but the mobileInternet revolution has only just begun <br />
Mobile connectivity offers endless opportunities...<br />The F-factor makes brands<br />Networks empower communities<br />...
4<br />02<br />In the telco industry: Exploiting Assets for Digital Growth<br />
Mobile broadband is the biggest market growth opportunity today<br />Time spent/ day2<br />Mobile data traffic growth3Worl...
Broadening our portfolio to new growth engines<br />Video & DH<br />IPTV, Videoclub, HD, Social features, Telepresence, CD...
7<br />03<br />Cooperations and alliances across industries to foster growth<br />
Our digital assets balance the equation for a new service ecosystem<br /> Support through Telefónica units<br />Unified co...
Automotive<br />Smart cities<br />Smart meters<br />Single Family Home<br />Consumer Electronics<br />Utility Office<br />...
10<br />04<br />Rules for the Digital Age<br />
Every part of the internet value chain needs to achieve a return<br />Enabling Technology / Services <br />Content Rights<...
…and regulation to become part of a virtuous circle<br />Customers<br />Governments <br />and regulators<br />Investment<b...
Let’s find the right balance to push forward in the race for digital leadership!<br />
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The Mobile Internet Revolution: Strategies and New Business Opportunities

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Speech René Schuster, CEO Telefónica Germany at the Handelsblatt Jahrestagung, May 17-18, 2011:
Communications technology has changed the world but the mobile Internet revolution has only just begun. Let’s find the right balance to push forward in the race for digital leadership!

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The Mobile Internet Revolution: Strategies and New Business Opportunities

  1. 1. The Mobile Internet Revolution<br />Strategies and New Business Opportunities <br />René Schuster, CEO, Telefónica Germany<br />17thHandelsblatt Annual Conference<br /> Cologne – May 17, 2011<br />Telefónica Germany<br />
  2. 2. 1<br />01<br />The mobile Internet overrides traditional principles<br />
  3. 3. Communications technology has changed the world...<br /> ... but the mobileInternet revolution has only just begun <br />
  4. 4. Mobile connectivity offers endless opportunities...<br />The F-factor makes brands<br />Networks empower communities<br />Time is money<br />...these are just a few<br />
  5. 5. 4<br />02<br />In the telco industry: Exploiting Assets for Digital Growth<br />
  6. 6. Mobile broadband is the biggest market growth opportunity today<br />Time spent/ day2<br />Mobile data traffic growth3Worldwide. Pbps/Month4<br />Sales1<br />Worldwide. Millions cumulative units shipped<br />Smartphone<br />50% of traffic<br /> is already <br />video<br />1h30’<br />Tablet<br />2h45’<br />FY 2010<br />FY 2011E<br />FY 2012E<br />FY 2013E<br />FY 2010<br />FY 2011E<br />FY 2012E<br />FY 2013E<br />Non <br />smartphone<br />6’<br />1Morgan Stanley 2010<br />2Merril Lynch. Matrix Wireless Q4; AppsFire. January 2011; Morgan Stanley Blue Paper, February 2011<br />3Cisco VNI 2010-2014. June 2010<br />4Pbps/Month = Petabit per month is a unit of data transmission rate (bandwidth) equaling 1015 bit per month.<br />6<br />Smartphones<br />Tablets<br />Web<br />P2P<br />Desktop PC<br />Video<br />
  7. 7. Broadening our portfolio to new growth engines<br />Video & DH<br />IPTV, Videoclub, HD, Social features, Telepresence, CDN<br />Apps<br />BlueVia, Wac X.0, App Folder, eBooks, O2 Media, RCS<br />Handset insurance, Merchant payments & NFC, Direct to bill, m-pass, Cobranded cards<br />Financial services<br />Movistar eHealth, Health CRM, Tele rehabilitation,Imaging, Mobile baby, Chronic management<br />eHealth<br />Clean pipes, Anti fraud, Managed security, Mobile security, Data loss prevention, Identity management<br />Security<br />Managed connectivity, Managed devices, Asset management, Utilities, Connected car, Smart cities<br />M2M<br />Cloud<br />Aplicateca, Terabox/3G, Virtual DC, Virtual Desktop<br />DH: Digital Home<br />CDN: Content Delivery Network<br />RCS: Rich Communications Suit<br />NFC: Near Field Communications<br />CRM: Customer Relationship Management<br />DC: Data Center<br />
  8. 8. 7<br />03<br />Cooperations and alliances across industries to foster growth<br />
  9. 9. Our digital assets balance the equation for a new service ecosystem<br /> Support through Telefónica units<br />Unified communications<br />Jajah<br />Tuenti<br />Social network<br />Service for iPhone and Android smartphone users to change from IM in Facebook to VoiP call<br />Terra<br />Media content and services<br />Rumbo<br />eTravel<br />TIS<br />Security<br />TLS<br />eLearning<br />T Solutions<br />Enterprise solutions<br />TLS: TelefónicaIngenieríade Seguridad<br />TLS: TelefónicaLearning Services<br />
  10. 10. Automotive<br />Smart cities<br />Smart meters<br />Single Family Home<br />Consumer Electronics<br />Utility Office<br />Communication <br />Device on Utility Pole<br />Fibers & frequencies become the infrastructure of our future<br />Intelligent Networks<br />Automotive <br />Fleet management<br />Smart cities<br />Smart meters <br />Consumer electronics <br />eHealth, eFinance, security, …<br />Almost every device will be connected by 2020<br />
  11. 11. 10<br />04<br />Rules for the Digital Age<br />
  12. 12. Every part of the internet value chain needs to achieve a return<br />Enabling Technology / Services <br />Content Rights<br />Online Services <br />Connectivity <br />User Interface<br />User<br />
  13. 13. …and regulation to become part of a virtuous circle<br />Customers<br />Governments <br />and regulators<br />Investment<br />Industry<br />
  14. 14. Let’s find the right balance to push forward in the race for digital leadership!<br />

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