Are you underestimating the power of text messages?

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Can your customers and employees choose to receive communications by text? If they could they probably would. It makes life easier for them – no logging into email or opening a letter when they’re busy.

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Are you underestimating the power of text messages?

  1. 1. Published in May 2014. All information is correct at time of going to print. Telefónica UK Limited Registered in England no. 1743099. Registered Office 260 Bath Road Slough SL1 4DX. Adding text to your communications mix You want communications that are... Organisations that use mobile messaging to communicate with people benefit from... We’ve come to rely on text messages... Effective Reduced costs Fewer inbound calls Increased sales More engaged customers Engaging Immediate higher engagement rates than email2 SMS produces of text messages are read within 3 minutes3 of text messages get read1 of smartphone users say they would be lost without SMS4 We send text messages a year5 Can your customers and employees choose to receive communications by text? If they could they probably would. It makes life easier for them – no logging into email or opening a letter when they’re busy. Here’s how you can increase cut-through, engagement and response rates to your communications. Messaging Services from O2 can help you communicate with your customers and employees quickly and efficiently. With one platform integrating text and multimedia messaging (SMS and MMS) with voice, email and in-app push notifications, it’s a cost-effective and engaging way to keep in touch. Discover all the features of Messaging Services from O2, visit o2.co.uk/enterprise or call 01235 433 507. Sources: 1 Frost & Sullivan. 2 ePrize. 3 The Mobile Marketer. 4 Acision. 5 Ofcom. 6 AdTruth. 7 Borrell Associates. 8 Textboard and Mailchimp. 8x 90%98% 41% We look at our mobile phones 150 times a day 6 discount 150 billion by replacing manual processes with a messaging platform reduction in calls within the first 3 months more likely to be used than those in print7 compared with just 4.2% CTR for email8 Our customers have cut costs by up to Our customers have achieved an average Vouchers sent via SMS are The average click-through from SMS is 70% 20% 10x 19%

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