Linktac Profile English


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Linktac Profile English

  1. 1. 2008
  2. 2. Who is Linktac?
  3. 3. <ul><li>Linktac focuses on brand communication, marketing, planning and localization for AV-related companies. </li></ul><ul><li>Linktac helps and enables companies specializing in the AV industries to quickly and effectively enter the China market at the lowest cost and in the shortest time. </li></ul><ul><li>In-depth understanding of the Chinese and Asian AV markets. </li></ul><ul><li>Good media resources. </li></ul><ul><li>Design team with unique insights and expertise. </li></ul><ul><li>Executive team with vast experience of channel management and close relationships with 85% of main urban sales channels. </li></ul>About Linktac
  4. 4. <ul><li>Total population: 1,300,000,000 </li></ul><ul><li>Labour force: 798,000,000 </li></ul><ul><li>2007 GDP: US $3523 billion </li></ul><ul><li>2007 total amount of consumable retail: US $1275 billion </li></ul><ul><li>2007 growth rate for AV expenditure: 18.8% </li></ul><ul><li>Growing at a rate of 16% YOY, China is expected to overtake Japan as Asia Pacific's largest market for ProAV products and services by 2010. </li></ul><ul><li>Chinese willing to spend money for the following reasons (in order of importance): 1) Children’s education; 2) Housing; 3) Home appliances; 4) PC; 5) Home decoration; 6) Insurance; 7) Vehicle; 8) Tourism </li></ul>China at a Glance
  5. 5. In China, because of improved infrastructure and the strong demand for upgraded family electronics, the audiovisual market has good prospects. Major Product Lines and Estimated Annual Growth Rates Product Line Estimated Growth Rate (to 2010) p.a. Streaming Media & Webcasting 14.6% Wireless Connections & Software 14.4% Audio & Video Conferencing 12.7% Displays 12.6% Control Systems 12.3% Signal Management & Processing 10.7% Audio & Video Acquisition, and Delivery Equipment 9.7% Projectors 9.4% Sound Reinforcement & Acoustic Products 8.5% Furniture 6.9% Lighting Systems 6.8% Screens & Shades 6.8% Mounting Systems 6.0% Cables, Connectors & Accessories 4.7% Whiteboards & Marker Boards 4.6%
  6. 6. How is Chinese Wealth Currently Distributed? 4.5% population 4% of GDP 44.5% population 32% of GDP Until recently, most of China’s wealth has been concentrated in the cities on the East coast. 51% population 64% of GDP
  7. 7. Relatively Affluent Inhabitants in China <ul><li>Compounded annual growth rate of affluent households is 17.9% </li></ul><ul><li>Number of affluent households in the top eight cities will more than double by 2012 </li></ul><ul><li>Note: Currently the middle class are those with an income of RMB 28-48K, here predicted as rising to RMB 80K+. Even with some inflation, they should enjoy a good standard of living by 2012 </li></ul>7 Beijing, Guangzhou, Hangzhou, Nanjing, Ningbo, Shanghai and Shenzhen Chongqing, Chengdu, Kumming, Qingdao, Tianjin, Shijiazhuang and Xiamen Secondary cities in the provinces of Jiangsu, Zhejiang, Shandong and Fujian.
  8. 8. What Can Linktac Do?
  9. 9. Linktac Public Relations Localization strategy Sales channel development China Virtual Office Establishment Media integration Branding
  10. 10. 1. Branding <ul><li>VIS localization: catalogue, brochures, posts, AD, slogan, packaging, web-design and localization </li></ul><ul><li>Brand image strategies </li></ul><ul><li>Brand design </li></ul><ul><li>Product presence </li></ul><ul><li>AD planning </li></ul>2. China Virtual Office Establishment <ul><li>Dedicated phone-answering service </li></ul><ul><li>Correspondence address </li></ul><ul><li>Sales leads follow-up </li></ul><ul><li>Logistics arrangement </li></ul><ul><li>China CCC application </li></ul><ul><li>After-sales service </li></ul>
  11. 11. Unicon LOGO Unicon Packaging Planar Posters M.C. Brochure Design Examples HDMI Cable IMAX Home Brochure Home Theater
  12. 12. Brand Booth
  13. 13. Home Theater Concept Store
  14. 14. 3. Media Integration <ul><li>Media planning </li></ul><ul><li>Media buying </li></ul><ul><li>Media supervision </li></ul><ul><li>Sponsorship </li></ul><ul><li>Product placement </li></ul><ul><li>Internet-marketing </li></ul>4 . Public Relations <ul><li>Press release writing & distribution </li></ul><ul><li>Media relation management </li></ul><ul><li>Exhibition event planning </li></ul><ul><li>Product release </li></ul><ul><li>Road-show </li></ul><ul><li>Business communication </li></ul><ul><li>Customer relationship management </li></ul>
  15. 15. Unique award issued by PjTime Super AV annual award Only nine projectors out of sixty brands and over 200 models won the award Linktac has close relationships with more than 30 AV media, IT media and mass media outlets. Some Press Reports Awards
  16. 16. IS CHINA 2007 Top Marques Shanghai 2007 Jakarta Exhibition Singapore Road-show Thailand Show
  17. 17. 5. Localization Strategy <ul><li>Marketing research </li></ul><ul><li>Competition assessment </li></ul><ul><li>Customer buying behavior and culture </li></ul><ul><li>Product strategy </li></ul><ul><li>Pricing tactics </li></ul><ul><li>New China AV industrial policy </li></ul>6. Sales Channel Development <ul><li>Define distribution strategies </li></ul><ul><li>Channel management </li></ul><ul><li>Dealer candidates Selection </li></ul><ul><li>Dealer training </li></ul><ul><li>Clean Distribution Channels </li></ul>2007 Top 10 Best Seller by Volume in China’s High-end Projector Market Mitsu Tech Beijing, Hebei, Tianjin Shanghai, Jiangsu, zhejiang, Anhui, sichuan, Hubei Shenyang, Liaoning Guangzhou, Fujian, Guangxi Linktac Distribution Channels Other cities
  18. 18. Thank you!