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Else Gammelgaard Madsen
06 September 2017

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© The Insights Group Ltd, 2017. All Rights Reserved Page 2
Introduction
This Insights Discovery Transformational Leadership
Profile explores how Else’s leadership capabilities are
impacted by her psychological preferences. It will
enable Else to research how her unique Insights
Discovery colour energy mix creates both strengths and
challenges in her approach to leadership.
The Insights Transformational leadership model
comprises eight dimensions of leadership. Each of
these dimensions is underpinned by five leadership
facets.
Agile Thinking - Engaging different thinking modes
Leading from Within - Raising self-awareness and living
your values
Facilitating Development - Nurturing the growth of self
and others
Fostering Teamwork - Collaborating to build effective
relationships
Communicating with Impact - Inspiring and influencing
with emotional awareness
Creating a Compelling Vision - Determining a winning
direction
Leading Change - Initiating and directing transformation
Delivering Results - Honouring commitments and
exceeding expectations
Each dimension requires all four Insights Discovery
colour energies to be used effectively and may pull
most strongly on one or, in some cases, two particular
colour energies.
For example, although ‘Fostering Teamwork –
collaborating to build effective relationships ’ draws
particularly on Sunshine Yellow and Earth Green
energy, if it is to be done to a high standard, it will be
supported through a blend of all four of the colour
energies. Fostering Teamwork, therefore, can be
mastered by anyone, no matter what their colour energy
preference, as can any of the other dimensions of
leadership.
After detailing Else’s strengths and challenges linked to
each of the eight dimensions, the profile offers some
recommendations, and poses questions for Else to
explore further in this area. This is a powerful resource
to help Else understand how she can enhance her
leadership capabilities and be more effective.

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© The Insights Group Ltd, 2017. All Rights Reserved Page 3
Overview
These statements provide a broad understanding of
Else’s leadership style. Use this section to gain a better
understanding of how you lead self, as well as how you
lead teams and organisations.
Self Leadership Style
Else is seen as highly trustworthy and will make
significant efforts towards meeting an agreed deadline.
She will not hesitate to ask for advice and guidance
from others. Else usually maintains a positive and
adaptable outlook and does not get easily ruffled or
flustered. She likes to have flexibility in her personal
agenda to make sure she has space to deal with the
unexpected.
Else knows what is important to her but can end up
compromising her priorities to support someone else.
She can be calm in a crisis and maintains an objective,
cool head. Else can be overly tactful and frustrate
others looking for honesty and directness. She rarely
lets anyone down, even at the expense of her own
comfort. She is drawn to people-focused issues in her
leadership and will not flourish in dry or impersonal
environments.
She has a genuine concern for others' welfare and will
ensure she gives the necessary focus and attention on
their key issues. Else sees the underlying potential in
challenging situations and tends to look on the bright
side. She prefers the quiet life so will be reluctant to
make decisions that rock the boat too vigorously. Else
likes to see things through to completion and will
demonstrate patience and tenacity working on a
long-term project. She channels her leadership efforts
towards ensuring that the environment is supportive
and empowering.
Team Leadership Style
Else encourages loyalty and honesty within the team
and will make significant efforts to ensure they honour
their commitments. She places a high priority on the
needs of her team and will go to great lengths to
support and encourage them. As a result of her
consenting to almost everything that is asked, Else is at
risk of being taken advantage of by the team. Else
tends to be more swayed by the team's emotive
argument than by its objective comment.
She prefers to keep team members' work load at a
comfortable level, sometimes at the expense of giving
them stretching targets. She is careful to communicate
the underlying intentions behind each decision so the
team has a deeper understanding. She can feel
intensely disappointed by poor results from the team
but will find it difficult to express and confront this
directly. Her earth green energy brings stability into the
team and can enable a steady rate of progress. She
prefers to play down her position of authority and have
her team see her as an equal.
Else is a key player in generating a sense of trust and
cohesion within the team. Else is likeable and quick to
establish good working relationships within her team.
Else likes to use her leadership position to help others
and enjoys feeling that she has helped to make a
difference. She will seek opportunities to please others
with her results and to make an impact, albeit
inconspicuously. She will do her utmost to ensure the
team delivers on their commitments.
Organisational Leadership Style
By meeting her promises, Else sets an expectation that
she will honour her commitments and expects others to
do the same. She focuses much of her energy on
contributing to bettering the personal effectiveness of
everyone in the organisation. Else is seen as a role
model of natural warmth, caring and sincerity, causing
others to feel comfortable and supported under her
leadership. Ensures there is full and open discussion
with others at each step of a transition process and
ensures that everyone has the chance to contribute.
Else demonstrates a collaborative style delivered with
consideration, caring and encouragement. Others are
quick to trust Else and often open up to her to share
their concerns. Else likes to see the organisation as one
big family, occasionally forgetting that family squabbles
are an inevitability! In dealing with organisation-wide
issues, she likes to ensure she has a thorough grasp of
others’ perspectives before putting forward her own
agenda. She can find herself torn between following her
standing commitments and fulfilling a request for help.
Else can find the organisational responsibility a big
strain, as she seems to carry the weight of others'
problems. She is often more than happy for others to
take control, which, at times, can undermine her
position. She enjoys the opportunity to build deeper
relationships, which go beyond merely business
focused relating. Else places a high value on meeting
customer need and likes to feel her person-centred
approach adds value to the business. Else has the
ability to lead others with a natural charisma that is
supportive and affirming.

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Agile Thinking
Engaging different thinking modes
Transformational leaders can adapt and apply a variety of cognitive and intuitive processes to solve
problems.
Strengths
• Enjoys collecting information from a variety of
sources, especially where it involves a number of
interactions with others.
• Is happy to collect information from a variety of
sources especially if she can enjoy a number of
social interactions in the process!
• When problem solving, is concerned with the
impact of both the problem and the solution on
people.
• Has an insightful awareness of which information
is the most relevant and ensures it is central to the
analytical process.
Challenges
• Tends to underplay the value of technological
material and may be blinkered to its potential.
• May lack attention to technical details and
analytical processes.
Recommendations
• Spend more time analysing how she and her team
allocate their time and resources rather than
blindly trusting everyone’s self-perception.
• Make more balanced decisions by focusing more
on objective reality and slightly less on subjective
perception.
Probe Strengths
• How do you ensure that your team looks at
longer-term implications of their work as well as
short-term requirements?
• When have you been able to recognise and
communicate subtle changes to trends and
patterns so they could be planned for?
Probe Challenges
• Describe a situation where you found it difficult to
be objective when working through a difficult
project? What was the outcome?
• Consider an occasion when you had to shift
resources or personnel to meet a changing
business opportunity. How did you manage the
process?
Personal Notes

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Leading From Within
Raising self-awareness and living your values
Transformational Leaders are authentic - they inspire others through their strong beliefs, values,
attitude, authenticity, courage and sense of purpose.
Strengths
• Is aware of the degree of congruence between her
own purposes and those of others.
• Knows what is important to her and has a clear
idea of how she wants to integrate those things
into everyday life.
• Emphatically states that building a solid foundation
of self-understanding provides an invaluable core
from which to develop.
• Actively seeks out opportunities to get more in
touch with her inner self.
Challenges
• Due to her compliant nature, may find herself
being manipulated by others.
• May undervalue herself and think that others’
praise is unjustified.
Recommendations
• Decrease her own weight of responsibility by
assisting others to make their own assessments
and decisions without becoming drawn into the
issues.
• Become more effective by dealing immediately
with the cause(s)) of her feelings so that she can
return her focus to the task in hand.
Probe Strengths
• How does an awareness of your values influence
how you lead?
• Please share what you believe to be your finest
hour - a time when your skills were put to best use
in a project.
Probe Challenges
• How has your belief in yourself helped you deal
with difficult situations?
• When and with whom do you typically feel the
most stress? How could you better handle these
situations?
Personal Notes

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Facilitating Development
Nurturing the growth of self and others
Transformational Leaders are effective coaches and mentors - empowering their people and
understanding that exceptional results occur when people take responsibility for making things
happen.
Strengths
• Enjoys the opportunity to talk over her desires and
dreams with others.
• Is motivated by her desire to be of help to others
and will go to considerable lengths to enhance her
own ability to satisfy this.
• Only communicates personal experiences to make
points when coaching others and otherwise keeps
her own issues out of the way.
• Is willing to listen, accept and work with the
coaching advice of others.
Challenges
• Could cause others to miss out on new learning
and growth due to her tendency to be
overprotective.
• Can cause other more direct, task-focused
colleagues to dismiss the value of feedback by
making it too personal and emotive.
Recommendations
• Utilise a balance of a more objective, task focused
approach with a personal approach when
coaching others.
• Consider a diverse range of options, models and
theories regarding personal growth rather than
sticking with what is familiar.
Probe Strengths
• Describe a situation when you provided and
encouraged feedback in order to enhance a team
member's personal development.
• How do you balance encouraging and supporting
someone in their personal development while
maintaining a focus on business objectives?
Probe Challenges
• Whom has become successful as a result of your
influence? What have they gone on to achieve?
• What is the most challenging situation you have
had in coaching?
Personal Notes

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© The Insights Group Ltd, 2017. All Rights Reserved Page 7
Fostering Teamwork
Collaborating to build effective relationships
Transformational Leaders create high-performing teams - teams that take collective decisions, value
diversity, honour each member and are led from within.
Strengths
• Allows others to take leadership roles whenever
the opportunity arises and appreciates their
willingness.
• Makes an effort to build relationships with a variety
of people within the organisation regardless of
position or role.
• Her personable approach helps to make each
person feel valued and respected.
• Respects others’ needs and will be tolerant and
understanding of a temporary drop in performance
of any team member that is due to personal
difficulties.
Challenges
• Can be overly lenient in letting her staff operate in
the way they are most comfortable and may not
make sufficient attempt to integrate an
independent player into the team.
• Could be thrown off course by the need to resolve
an interpersonal difficulty and may find it
extremely uncomfortable to carry on “as normal”
until the issue has been addressed.
Recommendations
• Encourage an even higher level of performance in
the team by increasing her expectations and being
openly assertive about what she believes the team
is capable of.
• Make the effort to bring all her concerns to the
table and air them to the team.
Probe Strengths
• Describe a situation where a cross-fertilisation of
ideas and different viewpoints helped to add value
to a result.
• What was the most recent occasion when you
expressed sincere appreciation to a colleague or a
team member? How did they respond?
Probe Challenges
• Consider a situation where you felt your
contribution to a team was less than productive.
Why was this?
• Describe a situation where you had to rebuild trust
within a disparate team. What did you do and how
effective was this?
Personal Notes

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Communicating With Impact
Inspiring and influencing with emotional awareness
Transformational Leaders engage their peoples’ hearts and minds - through understanding and
appreciating their needs, wants and expectations.
Strengths
• Respects others’ choices and will not endeavour
to motivate them to change tack.
• Ensures that she carries out her work in a way
that has a positive impact on others, focusing on
the “how” as much as the “what”.
• Will make every effort to keep the customer
informed at each step of an enquiry.
• Is proactive in connecting and collaborating with
others and is intent on forming a strong bond
across different departments.
Challenges
• Can at times be over influenced by emotionally
presented communications.
• May go for safe and somewhat uninspiring targets
rather than aiming high and risking being
disappointed.
Recommendations
• Believe that her personal authority will be
respected as long as she is assertive and
consistent in her approach.
• Develop a wider network across the organisation
instead of just a few colleagues.
Probe Strengths
• What do you do and say to ensure a customer
feels valued and respected?
• What do you do to ensure that your message has
been received and understood?
Probe Challenges
• Recall a time when your team was unclear of the
specifics in order to obtain a goal. How did you
help to give clarity?
• During a negotiation, have you ever accepted
solutions that were not ideal to your needs? If so,
why was this necessary?
Personal Notes

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Creating a Compelling Vision
Determining a winning direction
Transformational Leaders predict the future through creating it. Their vision and purpose motivates
and inspires others to follow.
Strengths
• In determining her vision for the team, will spend a
great deal of time and effort considering how best
they can pull together to achieve it.
• Can become thoroughly absorbed and inspired in
generating visions that aim to make a significant
impact on the quality of people’s life experience.
• Generates visions with a focus, not only on the
end product, but also on the process of achieving
it.
• Can create a vision with the team that will inspire
them to venture into uncharted territory for the
sake of others.
Challenges
• May not have a clear definition for her personal
vision and may feel that her relationships and
feeling of inner harmony are all that really matter.
• May feel safe dreaming her dreams and is not as
comfortable getting down to taking the necessary
practical steps to achieve them.
Recommendations
• Do not take rejection personally; stay focused and
optimistic about the intended outcome and use
collaboration to get others on board.
• Collaborate further with others on her visions and
be prepared to work with the unknown in order to
make them more innovative.
Probe Strengths
• Ideas for innovation may come from anywhere in
an organisation. From where or from whom have
you picked up novel ideas? What did you do with
them?
• What creative ideas have you contributed to,
which made a positive impact on the organisation?
Probe Challenges
• Reflect on a recent vision you set for yourself.
What have you done recently in working towards
it?
• Have you ever had to face a great deal of
resistance to a vision? If so, how did you handle
it?
Personal Notes

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Leading Change
Initiating and directing transformation
Transformational Leaders recognise the need for change and possess the drive and inner-strength
to manage the ambiguities and uncertainties brought about by change.
Strengths
• Is sensitive and considerate in assessing the
consequences of decisions on others.
• Is careful to communicate the intentions of every
transition to the team so they understand the
underlying purpose.
• Will seek to consider risk from the human angle
and ensure that no one is overlooked.
• Is careful to invite comment from all relevant
parties before making a decision that will affect
them.
Challenges
• Will tend to over-estimate potential risk as she
prefers to adhere to the familiar status quo as
much as possible.
• Prefers what is already known and may opt for the
easy answer rather than risk taking on something
new.
Recommendations
• Cultivate the willingness to stretch herself and try
something new from time to time.
• Be prepared to stand by her decisions with inner
conviction, knowing that despite any disquiet, she
has made the decision with everyone's best
interest at heart.
Probe Strengths
• What are your key short and long-term change
objectives for the organisation?
• When have you amended a decision based on the
viewpoints and opinions of others?
Probe Challenges
• Can you think of an occasion when you felt a
sense of unease when faced with change? How
did you overcome this?
• Describe a situation when personal issues may
have affected your decision-making process.
Personal Notes

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© The Insights Group Ltd, 2017. All Rights Reserved Page 11
Delivering Results
Honouring commitments and exceeding expectations
Transformational Leaders take responsibility for performance and results - investing time and
resource wisely - focussing on effectiveness over efficiency.
Strengths
• Will readily look for ways of diffusing a problem
and taking the heat off her team.
• Flourishes in a role where she can be of constant
service and will be happy to ‘go the extra mile’ if
she thinks it will be of benefit.
• Is supportive and encouraging when confronting
others about a delivery.
• Likes to align her own duties with what others are
doing and, correspondingly, takes responsibility
for delivering her own commitments.
Challenges
• When forced to work quickly due to time pressure,
may feel that she has never quite done enough for
her customers.
• Gets frustrated when technical systems seem to
get in the way of personal effectiveness.
Recommendations
• Ensure she has given as much consideration to
precision and technical quality of the
organisation’s product(s) as she has to their level
of personal service and integrity.
• Ensure that she allocates as much time to
implementing the actions she has promised to
customers as she does to building the
relationship.
Probe Strengths
• Describe a time you worked closely with a group
to ensure consensus on their pace and process
towards a finished product.
• Can you describe how you endeavour to keep a
balance of focus on both the practical needs of the
project and the personal needs of those working
on it?
Probe Challenges
• Consider a situation when you felt you had not
quite satisfied a customer concern due to time
pressure. How did you rectify this?
• When have you made a promise or commitment to
someone and regretted it later? What did you
learn from this?
Personal Notes

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© The Insights Group Ltd, 2017. All Rights Reserved Page 12
The Insights Discovery® 72 Type Wheel
21
1
41
36
16
56
136
116
156
15
35
55
14
34
5413
33
53
113
133
153
12
32
52
112
132
152
11
31
51
10
30
50
149
129
109
9
29
49 48
28
8
148
128
108
47
27
7
46
26
6
145
125
105
45
25
5
44
24
443
23
3
144
124
10442
22
2
141
121
101
Conscious Wheel Position
29: Supporting Helper (Classic)
Less Conscious Wheel Position
28: Inspiring Helper (Classic)
Personal Notes
The Insights Discovery® Colour Dynamics
Persona (Conscious) Preference Flow Persona (Less Conscious)
6
3
0
BLUE GREEN YELLOW RED
1.32 5.24 4.92 2.28
22% 87% 82% 38%
100
50
0
50
100
34.4%
6
3
0
BLUE GREEN YELLOW RED
1.08 3.72 4.68 0.76
18% 62% 78% 13%
Conscious
Less Conscious

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