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Mémoire Professionnel de      ManagementMise en place d’une politique de Veille Internet          Groupe au sein de Somfy ...
Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion                 Groupe Somfy Activités  CA         ...
Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion 32 000 clients professionnels - 270 millions d’util...
Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion           Le Market Intelligence = cellule de     ...
Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion                      Cycle stratégique             ...
Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion Plan d’action en cours  Complexité /  Maitrise du s...
Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion          PdV Home Automation            ◦ Soutient...
Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion             ◦ Cartographie du Sujet                ...
Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion                         ◦ Saisonnalité             ...
Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion             ◦ Identifier les relais                ...
Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion            ◦ Positionnement par rapport aux        ...
Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion      ROI       160 000 €                           ...
Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion    De la donnée à l’expertise                     ...
Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion       Conclusion                               Mémo...
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Soutenance mémoire Veille Internet

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Soutenance mémoire Veille Internet

  1. 1. Mémoire Professionnel de ManagementMise en place d’une politique de Veille Internet Groupe au sein de Somfy Quels apports ? Quels challenges ?
  2. 2. Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion Groupe Somfy Activités CA 852,6 M € 747,4 M € (+8,5%) (+8,9%) Présence 54 pays 7 sites de production ROC 138,6 M € 128,1 M € Eff. 7100 6000 Somfy Somfy Activités Participation Fonctions Corporate Shutters & Windows & Doors & Gates Awnings Blinds • Zone • Zone • Zone géographique géographique géographique EMEA 1 1 1 • Zone • Zone • Zone W&B géographique géographique géographique distribution 2 2 2 Mémoire de Management18 / 07 / 2011 Politique de Veille Internet Somfy Group ECEMA – Julie Depoisier
  3. 3. Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion 32 000 clients professionnels - 270 millions d’utilisateurs Mémoire de Management18 / 07 / 2011 Politique de Veille Internet Somfy Group ECEMA – Julie Depoisier
  4. 4. Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion  Le Market Intelligence = cellule de veille Quali Activités Interne Analyse Externe MI Corporate Distribution Quanti Mémoire de Management 18 / 07 / 2011 Politique de Veille Internet Somfy Group ECEMA – Julie Depoisier
  5. 5. Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion Cycle stratégique PILOT CORPORATE BUSINESS GROUPS BUSINESS AREAS CORPORATE STRATEGIC PROCESS BUDGET MEETINGS PREP. GROUP SR IMPLEMENTATION GROUP STRATEGIC STRATEGIC BA-BG-INDUSTRY PROCESS REVIEW REVIEW BUDGET PROCESS MEETING MEETING 1 2 LOCAL STRATEGIC REVIEWS INPUT FULL YEAR INPUT HALF YEAR INPUT INPUT RESULTS RESULTS INPUT M1 SIR MEETING MEETING SRMARKET INFORMATION EURO- EURO- CHINESE MOTOR CHINESE MOTOR CONSTRUCT CONSTRUCT MANUFACTURER MANUFACTURER DATA & DATA & DATA & ANALYSIS DATA & ANALYSIS ANALYSIS ANALYSIS QSM vs MTP QSM vs MTP MARKET SHARE & MARKET MARKET SHARE & MARKET SEGMENT: MS/MSEG SEGMENT: MS/MSEG CONFIRM Y-1 ESTIMATE CONSO 1 Y ESTIMATE CONSO 2 BAs BAs JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Mémoire de Management 18 / 07 / 2011 Politique de Veille Internet Somfy Group ECEMA – Julie Depoisier
  6. 6. Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion Plan d’action en cours Complexité / Maitrise du sujet ANALYSE ANALYSE ANALYSE PROCESSUS - Formalisation - Best Practices PROCESSUS PROCESSUS OUTILS - AMI Software OUTILS OUTILS - Google Alertes - Moteurs de recherche Temps Phase 1 : Trial Mode Mémoire de Management18 / 07 / 2011 Politique de Veille Internet Somfy Group ECEMA – Julie Depoisier
  7. 7. Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion  PdV Home Automation ◦ Soutient à l’innovation Sites concurrents Identifier les marchés Développer Détecter les et distribuer opportunités Concevoir Evaluer les Sites des Média projets solutions universitaires Sociaux Mémoire de Management18 / 07 / 2011 Politique de Veille Internet Somfy Group ECEMA – Julie Depoisier
  8. 8. Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion ◦ Cartographie du Sujet  Analyse AMI Software Mémoire de Management 18 / 07 / 2011 Politique de Veille Internet Somfy Group ECEMA – Julie Depoisier
  9. 9. Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion ◦ Saisonnalité  Evolution présence Internet « Somfy » « Control 4 » & « Delta Dore »Evolution des volumes sur un an Somfy Control 4 Delta Dore control4 deltadore somfy mai-10 juin-10 juil-10 août-10 sept-10 oct-10 nov-10 déc-10 janv-11 févr-11 mars-11 avr-11 Mémoire de Management 18 / 07 / 2011 Politique de Veille Internet Somfy Group ECEMA – Julie Depoisier
  10. 10. Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion ◦ Identifier les relais  Les plus récurrents / Les plus pertinents Mémoire de Management 18 / 07 / 2011 Politique de Veille Internet Somfy Group ECEMA – Julie Depoisier
  11. 11. Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion ◦ Positionnement par rapport aux concurrents SomfyControl 4 Mémoire de Management 18 / 07 / 2011 Politique de Veille Internet Somfy Group ECEMA – Julie Depoisier
  12. 12. Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion ROI 160 000 € 2011 – 2012 140 000 € 120 000 € 1/3 ETP Chargé Veille 100 000 € Outils 1/5 ETP Responsable Veille 80 000 € Responsable Veille Vs Chargé Veille 60 000 € Equivalent Externalisé 40 000 € 20 000 € 300 000 € 0€ Interne Extern 250 000 € e 2013 – 2014 200 000 € Outils 150 000 € Responsable Veille 1 ETP Chargé Veille Chargé Veille 1/5 ETP Responsable Veille 100 000 € + 2 licences 50 000 € Vs Equivalent Externalisé 0€ Interne Mémoire de Management Extern e Politique de Veille Internet Somfy Group18 / 07 / 2011 ECEMA – Julie Depoisier
  13. 13. Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion  De la donnée à l’expertise Informations Connaissances Compétences Données brutes Expertise contextualités appropriées mobilisées • Interpréter • Synthèse • Best practises • Sujets « somfy » • Echanger • Communication • Base de • Veille appropriée connaissance Mémoire de Management 18 / 07 / 2011 Politique de Veille Internet Somfy Group ECEMA – Julie Depoisier
  14. 14. Présentation Somfy – Veille – Surveillance Internet – ROI - Conclusion Conclusion Mémoire de Management 18 / 07 / 2011 Politique de Veille Internet Somfy Group ECEMA – Julie Depoisier

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