My Brand Ppt

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My Brand Ppt

  1. 1. Ad 1
  2. 2. Sometimes only music can communicate a lot…
  3. 3. But that is not enough…
  4. 4. Welcome to Brand based communication <ul><li>Muhammad Rehan Amin </li></ul><ul><li>Rabia Sikandar </li></ul><ul><li>Syed Wasif Ali </li></ul><ul><li>Farheen Khalid </li></ul><ul><li>Nissa Razzak </li></ul><ul><li>Zain ul Arefeen </li></ul>
  5. 5. Print campaigns
  6. 6. What makes a brand strong?... <ul><li>….it’s positioning if communicated effectively… </li></ul>
  7. 7. Ad 2
  8. 8. Managing brands is not just managing communications… <ul><li>... Concentrate not only on “What to communicate?” but also on “How should we communicate?”… </li></ul>
  9. 9. <ul><li>The key is… </li></ul><ul><li>…. Communicate what creates an impact on target customers…. </li></ul>
  10. 10. Ad 3
  11. 11. Lets follow the AUTHOR model… <ul><li>… to keep the big picture in mind at all times… </li></ul>
  12. 12. A <ul><li>Awareness </li></ul><ul><li>First, you must create an awareness </li></ul><ul><li>for your brand </li></ul>
  13. 13. U <ul><li>Understanding </li></ul><ul><li>Clarify what your brand stands for </li></ul><ul><li>i.e. its positioning </li></ul>
  14. 14. Ad 4
  15. 15. T <ul><li>Trial </li></ul><ul><li>Concentrate on generating trial and </li></ul><ul><li>inducing customers to try your brand </li></ul>
  16. 16. H <ul><li>Happiness </li></ul><ul><li>Make yours customers happy to secure a </li></ul><ul><li>very favorable impression of your brand </li></ul>
  17. 17. Ad 5
  18. 18. O <ul><li>Only one </li></ul><ul><li>When customer thinks of a particular </li></ul><ul><li>category, the Only brand that strikes </li></ul><ul><li>his mind should be yours </li></ul>
  19. 19. R <ul><li>Referral and Recommendations </li></ul><ul><li>The ultimate sign of brand satisfaction </li></ul><ul><li>is when customers refer and recommend </li></ul><ul><li>your brand to a peer </li></ul>
  20. 20. Ad 5
  21. 21. Brand aren’t built overnight…
  22. 22. Ad 7
  23. 23. First 18 months…. <ul><li>… build awareness, recall, and understanding </li></ul>
  24. 24. Month 19 to month 36… <ul><li>… start to see results of communication efforts </li></ul>
  25. 25. Month 37 to month 48… <ul><li>… loyalty is built and word of mouth is spread </li></ul>
  26. 26. Ad 8
  27. 27. <ul><li>Let your Brand Picture and Brand Positioning help you communicate the </li></ul><ul><li>right communication strategy… </li></ul>
  28. 28. Ad 9
  29. 29. Use an Integrated Marketing Communication strategy…IMC…
  30. 30. <ul><li>Your Message must be </li></ul><ul><ul><li>Consistent </li></ul></ul><ul><ul><li>Clear </li></ul></ul><ul><ul><li>Systematic </li></ul></ul><ul><ul><li>In all media </li></ul></ul>
  31. 31. <ul><li>Your Audiences include </li></ul><ul><ul><li>Customers </li></ul></ul><ul><ul><li>Prospects </li></ul></ul><ul><ul><li>Employees </li></ul></ul><ul><ul><li>Government agencies </li></ul></ul>
  32. 32. Problem: Changes in Consumer Environment <ul><li>Fragmented media </li></ul><ul><ul><li>Hard to reach target audience </li></ul></ul><ul><li>Sophisticated consumers </li></ul><ul><ul><li>Want more than “things” </li></ul></ul>
  33. 33. Solution: Integrated Marketing Communications (IMC) <ul><li>Two prongs: </li></ul><ul><ul><li>1. Reach consumer wherever they are </li></ul></ul><ul><ul><li>2. Provide consumer with experience </li></ul></ul>
  34. 34. Components of IMC PRODUCT PRICE PROMOTION DISTRIBUTION ADVERTISING SALES PROMOTION PERSONAL SALES DATABASE DIRECT SPONSORSHIP INTERNET PUBLIC PRODUCT MARKETING MARKETING MARKETING MARKETING RELATIONS PLACEMENT
  35. 35. IMC Media <ul><li>Traditional: </li></ul><ul><ul><li>Television, </li></ul></ul><ul><ul><li>Magazines & newspapers </li></ul></ul><ul><ul><li>Billboards </li></ul></ul><ul><ul><li>Direct mail </li></ul></ul><ul><ul><li>Telephone </li></ul></ul><ul><ul><li>Exhibits </li></ul></ul><ul><li>Non-traditional </li></ul><ul><ul><li>Web site </li></ul></ul><ul><ul><li>e-mail </li></ul></ul><ul><ul><li>ads on cars, rolled in sand, outlined on sidewalk </li></ul></ul><ul><ul><li>Bill stuffers </li></ul></ul><ul><ul><li>Sponsored events </li></ul></ul><ul><ul><li>Sports teams </li></ul></ul><ul><ul><li>Auto racing </li></ul></ul>
  36. 36. Use celebrities for your brand associations…
  37. 37. Ad 10
  38. 38. <ul><li>IMC is capable of enhancing the holistic consumer experience and creating a holistic brand value structure, which can unite the consumer’s sensory, emotional, social and intellectual experiences in a new and positive way </li></ul>
  39. 39. 360 ° Approach… <ul><li>Be everywhere…. </li></ul><ul><li>…. Show your product can be used everywhere… </li></ul>
  40. 40. Ad 11
  41. 41. Lets look at some bright ideas… <ul><li>… that brand managers rely upon </li></ul>
  42. 42. Say something BETTER…
  43. 43. Ad 12
  44. 44. Be DIFFERENT…
  45. 45. Ad 13
  46. 46. Say something UNIQUE…
  47. 47. Ad 14
  48. 48. Create EXICTEMENT…
  49. 49. Ad 15
  50. 50. Say something POWERFUL…
  51. 51. Ad 16
  52. 52. Say something FOCUSED…
  53. 53. Ad 17
  54. 54. Say something SMART…
  55. 55. Ad 18
  56. 56. Say something NOW…
  57. 57. Ad 19
  58. 58. Moral… …Stretch your imagination and be dynamic Position strongly… …communicate effectively

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