การวิเคราะห์เพื่อการกำหนดกลยุทธ์ BCG

2,237 views

Published on

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,237
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

การวิเคราะห์เพื่อการกำหนดกลยุทธ์ BCG

  1. 1. 2 1. BCG Matrix BCG Boston Consulting Group Matrix 4 Star Question Cash Mark cow
  2. 2. Dogs 2. SWOT Analysis Opportunities) - Threats) Strength) Weakness) Bench marking) Standard) International
  3. 3. BCG Matrix 1. 2. 3. SWOT
  4. 4. BCG Matrix BCG Matrix GE Electric) matrix Boston Consulting General Group BCG) BCG
  5. 5. 1. Relative Market Share) 2. Market Market BCG Matrix 1. Star 2. Cash Cow Attractiveness) Growth Rate)
  6. 6. Star packaging 3. Question Marks 4. Dogs Question Marks Question Marks dogs Market Share Star Star dogs Cash cows cows Market Share dogs Star, Cash cows dogs Cash

×