Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Elements of DesignElements of Design
B i C tBasic Concepts
Elements of Design
Four major elements of design are as follows:
C lColor
Line
ShapeShape
Texture
Elements of Design
Color
Helps to identify objects
Helps understand things
Helps to communicate feelings and moodsHelps to...
Elements of Design
Color
Expresses feelings or moods:
Red E it t dRed – Excitement, power, danger,
aggression, anger, love...
Elements of Design
Color
Expresses feelings or moods:
Blue Calm serious reservedBlue – Calm, serious, reserved,
depression...
Elements of Design
Warm Colors
Yellow
Orange
Red
Cool Colors
Blue
Green
Vi l tViolet
Elements of Design
ColorColor
Hue:
The name given to a color
Example: red, green, blue, etc.
h h f l bWithin hue a variety...
Elements of Design
Color
Saturation:
The amount of hue in a color.
Example: red
o Pink – less saturationo Pink – less satu...
Elements of Design
C lColor
Lightness:
How light or dark the color appears
Example: light green and dark greenExample: lig...
Elements of Design
LineLine
Gives direction to a design
Gives movement can express feelingGives movement, can express feel...
Elements of Design
Lines
Vertical lines – carry eye up and down.
Convey a feeling of awe or challenge
Horizontal lines – c...
Elements of Design
Shape
The form of an object; anything that has
height and weight
When lines enclose a spaceWhen lines e...
Elements of Design
Texture
The look or feel of a surface
Describing words such as ‘rough’ or ‘smooth’
Adds dimension to a ...
Upcoming SlideShare
Loading in …5
×

Elements of Design

144 views

Published on

Elements of Design

Published in: Education
  • Be the first to comment

  • Be the first to like this

Elements of Design

  1. 1. Elements of DesignElements of Design B i C tBasic Concepts
  2. 2. Elements of Design Four major elements of design are as follows: C lColor Line ShapeShape Texture
  3. 3. Elements of Design Color Helps to identify objects Helps understand things Helps to communicate feelings and moodsHelps to communicate feelings and moods Consists of hue, saturation, and lightness
  4. 4. Elements of Design Color Expresses feelings or moods: Red E it t dRed – Excitement, power, danger, aggression, anger, love Orange – Lively cheerful friendly energyOrange Lively, cheerful, friendly, energy, warmth Yellow – Cheerful, bright, sympathy, cowardice Green – Refreshing, restful, peaceful, luck, henvy, hope
  5. 5. Elements of Design Color Expresses feelings or moods: Blue Calm serious reservedBlue – Calm, serious, reserved, depression, dignified, serenity Purple – Dignified, dominating,Purple Dignified, dominating, mysterious, royalty Black – Sophisticated, somber, despair, death, mourning White – Innocence, purity, faith, peace
  6. 6. Elements of Design Warm Colors Yellow Orange Red Cool Colors Blue Green Vi l tViolet
  7. 7. Elements of Design ColorColor Hue: The name given to a color Example: red, green, blue, etc. h h f l bWithin hue a variety of color can be created Example: scarlet red and pink both of redExample: scarlet red and pink, both of red hue
  8. 8. Elements of Design Color Saturation: The amount of hue in a color. Example: red o Pink – less saturationo Pink – less saturation o Scarlet – more saturation The addition of black, white, or gray to a color lowers the saturation or purity of a color
  9. 9. Elements of Design C lColor Lightness: How light or dark the color appears Example: light green and dark greenExample: light green and dark green Lightness of hue changed by adding black or white
  10. 10. Elements of Design LineLine Gives direction to a design Gives movement can express feelingGives movement, can express feeling Made thick to show importance, thin to demonstrate quick movementq Outline images Types of lines: Vertical Horizontal Diagonalg Curved
  11. 11. Elements of Design Lines Vertical lines – carry eye up and down. Convey a feeling of awe or challenge Horizontal lines – carry eye across from side to side Convey calm peaceful feelingside to side. Convey calm, peaceful feeling Diagonal lines – slanted. Add interest to a design.design. Curved lines – gently bent. Give a soft, relaxed look to a design.
  12. 12. Elements of Design Shape The form of an object; anything that has height and weight When lines enclose a spaceWhen lines enclose a space Can be used to identify an object Example: circle = sun, oval = eggExample: circle sun, oval egg 3 basic types: circle, square, triangle
  13. 13. Elements of Design Texture The look or feel of a surface Describing words such as ‘rough’ or ‘smooth’ Adds dimension to a designAdds dimension to a design Used to create surface appearance Dots and lines often used to create textureDots and lines often used to create texture

×