Identifying Your Personal Brand + How It Translates Online


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In this class, we will help you identify your unique personal brand and how to promote its online and offline elements. Key takeaways are: identify what differentiates you from the rest, understand your strengths, strategies to promote your brand to potential clients on and offline, networking techniques, fine-tuning your elevator pitch.

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  • *FocusDon't feel you have to engage on every social media platform. Do a little homework to determine which social media best match your goals, and focus on one or two channels initially.If you are primarily looking to build a network for recruiting, you might look to LinkedIn first. If you're working to elevate your thought leadership, perhaps Twitter would be a good place to start. Once you've picked a focus, it's helpful to consider which channels feel like good fits for your style of conversation.If you naturally gravitate to one channel, it's better to play to your strength rather than force yourself to be active in a channel that doesn't suit you.
  • Identifying Your Personal Brand + How It Translates Online

    1. 1. Identifying Your Brand + How It Translates Online
    2. 2. Personal Branding A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well. - Jeff Bezos
    3. 3. Product and Service Brands Question: What do these brands have to do with me? Answer: A lot Your brand is not a logo or a tagline
    4. 4. Your brand is an experience
    5. 5. Challenge Ask yourself the 4 questions below and record your responses Then, ask these questions to 5 people who you have done business with. IMPORTANT: Ask your colleagues, supervisors or clients. Not your friends. 1. 2. 3. 4. What comes to mind when you think about me? What things am I very good at? What things am I not so great? What makes me different? Do they match?
    6. 6. Knowing Your Audience • Who is your current audience? • Clients, colleagues, mentors, supervisors. • There are probably many audiences. • What do THEY want/need? • Advice • Support • Time • Money • Help • Do your skills align with their wants and needs?
    7. 7. Creating Your Brand: 1. Your skills – What are you best at? • Research – finding the right listings, finding buyers • Client Service – making sure clients feel comfortable and special throughout the process • Communications – disseminating complicated information or bad information in a way that can be relatable • Expert Advice – Having a specific niche or specialty that others don’t • Negotiation – Being able to effectively negotiate in your client’s favor • Networking – Bringing various groups or people together
    8. 8. Creating Your Brand: 2. Your interests – Real Estate. But what else? • Home Décor • Sports • Family • Horses • Art • Your interests and activities are a part of you and your brand
    9. 9. Creating Your Brand: 3. What makes you unique? • I have a unique ability to communicate succinctly with clients to explain very complex traditional and digital media programs. This allows me to help clients find the marketing programs, activities and solutions that will work best for their business. • I view our clients business as an extension of our business. This perspective enables our teams to meld seamlessly to bring campaign ideas to life.
    10. 10. Creating Your Brand: • Visuals and tone • What does your brand look like? • What does it sound like? • Visual
    11. 11. Creating Your Brand: • Tonality – Finding your voice • Be Authentic – if you pretend, it will not resonate • What words match your brand? • Cool • Elegant • Knowledgable • Classic • Modern
    12. 12. Challenge Write down 5 adjectives on how you want yourself to come across. Write down 5 adjectives on how you DO NOT want yourself to come across. Think of a popular brand that embodies the description. One that doesn’t.
    13. 13. Your social world 1. Socialize: Comment and share information surrounding topics that interest you. Find people and brands that you admire and comment and share their content 1. Build your network: • Follow and be followed • Join groups • Attend offline events 2. Create your own content • Posts • Images • Commentary
    14. 14. Your social world Set goals for your social media presence • Establishing your own reputation • Becoming a thought leader • Creating brand awareness • Networking Your goals, in combination of where your current audience lives online, will help you determine the specific channels to focus on.
    15. 15. • Facebook is where professional and personal collide • This is your true brand • Share all public content with everyone • Share private moments with close friends only
    16. 16. • Twitter is the conversation • Your brand voice is the most important part • Be social, get engaged and stay on brand
    17. 17. • LinkedIn is your business profile • Create a compelling bio and keep it updated • Update your professional achievements • Use LinkedIn to create your own personal advertising
    18. 18. Key Takeaways • Determine your most valuable strengths • Know what your audience needs • Develop a consistent voice to deliver your messaging, frequently and authentically • Create goals for your social presence and focus • Commit • OWN IT
    19. 19. Ross Anderson CEO nylmedia