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Target audience research


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Target audience research

  1. 1. Target Audience Research<br />
  2. 2. Method<br />I worked with my media group to produce a survey on survey monkey:<br /><br />We used Facebook and blog sites to encourage responses from our target audience of mainly teenage boys. We collected 25 responses, 18 from boys and 7 from girls. This gender breakdown is proportionate of the horror target audience. Survey monkey enabled us to collect responses time effectively and enabled participants to respond at leisure, allowing them to expand on their responses. Facebook is popular amongst teenagers, therefore was an ideal network to advertise our survey amongst. Also people often have time to spare when on social networking sites, giving us a higher success rate in the amount of responses we achieved; the more responses collected the more reliable the data. We used both open and closed questions to receive a mix of quantitative and qualitative feedback.<br />
  3. 3. “Where would you like to see a horror film set?”<br />
  4. 4. <ul><li>The ideas of an abandoned building and the countryside are the most popular ideas for settings amongst our population sample. These ideas are achievable for our trailer as we have access to an abandoned building. Although a house was not a popular location, we have access to an abandoned house, therefore due to budget and time constraints we may have to compromise on some of our audiences ideas. </li></li></ul><li>“What types of monsters do you like to see in horror?”<br />
  5. 5. Ghost and zombies appeared to be the most popular “monster” from our data. We tried to include ghosts in the first cut of our trailer, however our audience feedback suggested that their was confusion as to what genre the film fit into with the addition of the “dead son”, many felt that the torture and supernatural genre did not mix well, therefore we removed the ghost idea. <br />
  6. 6. “What are your favourite types of horror movie?”<br />
  7. 7. <ul><li>Psychological horrors were the most popular amongst our sample of the TA, however we decided on a more torture based film for two reasons. Firstly we felt that a torture teaser trailer would be more impactful on the audience in the little time we had; a psychological horror would be harder to convey to the audience in 90 seconds and may become confusing or lack impact. Also we felt our decision was justified as our data only represent a small sample of our target audience therefore its results are unreliable.</li>