Power Writing with Dr. Lant


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Power Writing with Dr. Lant

  1. 1. Table of Contents1. The two secrets to power writing -- reciting, rewriting.
  2. 2. The two secrets to power writing -- reciting, rewriting.by Dr. Jeffrey LantIve been a published writer and author for six decades now. Ive got 18 books and thousands ofarticles under my belt. As a result people are constantly asking me the "secrets" of writing thatresonates, captures readers and gets your message delivered. Alright, youve asked me quiteenough... Im ready to spill the beans...Power writing Solution #1: Recite what you write.When was the last time you needed to write something with real impact? Something that made yourpoint, hammered it home, and did so in the most clear lucid way?The correct answer is that the "last time" you did it was probably today, what with all the letters,advertisements, posters, reports, etc. youve got to write in your business.Is this how you approached the task?1) Bad attitude. You hate writing, or at least yourre doing a mighty good imitation of someone whodoes. Thus, you grumpily sit down at your computer, hold your nose, and resolve to race throughthis unwelcome task in record time.2) The writing you produce under this "system" is just about as bad as bad writing can be. As aresult its wordy, misspelled, redundant, diffuse... and that;s just for openers.3) Yuck! When you see what youve got, you gulp. Its terrible, but fortunately not so terrible thatother terrible writers and readers will ever notice. Declining standards shroud any number ofproblems...Then take a good look in the mirror. Remember when you were young, idealistic in college, and thatsmarty-pants professor said you were either part of the problem... or part of the solution. Now youfinally know what he meant: you can either keep producing the writing that has brought you so littlefame and fortune... or you can apply Solution #1 to the problem.To excite, recite.When was the last time you wrote something, then read it aloud to yourself to see how it soundedand maybe to tweak it?Answer? Well, lets just put it this way, shall we? When was the last time you read anything youdwritten aloud? Wasnt it that time in Third Grade where you been forced by Mrs. Noroski, thepersonification of evil, to read a poem she coerced you to write in the first place? Thus, recitingtakes its place just before having a root canal. And nothings going to change your mind, so there.Methinks the lady (and the gent, too) doth protest too much.Now hear this: you begged me for my secrets to power writing... and heres one of the two mostimportant. Youre just going to have move on, relegating that fiasco that constituted your one andonly poetry reading to the recycle bin where it will surely find the oblivion which it so dearly merits.The absolute necessity to read your prose... if you care that it gets read.Its time for brutal honesty. You write to be read, to influence, to motivate readers to take action.Reading aloud, reciting, helps you achieve this objective... and youll do it (stinker though it may be)because recitation means results... and improving results is what it takes to excel and prosper in ourhttp://www.HomeBizStars.com Copyright David Chaves - 2012 3 of 5
  3. 3. strenuous culture.First, BIG relief item. Theres an audience of just one to these academy award winningperformances: you! And unless youre the culprit, no one need ever know that you do this wheneveryou want the best possible content and the best possible content presentation.Heres what needs to be in your kit for this project: a printer, marking pens, and a surface on whichto spread this masterpiece in process. Now add gumption and youre ready to go...Youre looking for errors. Here are some places youll find them:1) Line length. Good writers, that is to say persuasive writers know that less is more. Thus, thelonger the sentence, the more likely the reader misses the point, and this will never do. If you findyourself taking another breath to get through the sentence in question, that sentence is too long. Theoptimum line length is 10-15 words, and you must cut sharply as a result... and so keep yourreaders.2) Do the same severe pruning with your paragraphs. Short paragraphs are the best paragraphs; theyshould run from 6 to 8 lines.3) Start as many sentences as possible with "you" (explicit or implicit). Whatever you write iswritten for just one person -- the "you" who is your present reader. That person must have yourcomplete and total focus, because if that "you" stops reading, it doesnt matter what your message is,this all-important person isnt going to do anything about it.4) Use action verbs. Heres the drill you want every reader to follow: your prose calls for action...your prose gets the reader to act. But this only happens when you take a machete to your passiveverbs. They are torpid... impenetrable... movement killers. Just the way they should be and remainforever -- that is if you want your prose cited in the "Guinness Book of Records" under the category"execrable".5) Make war on all purple passages. These you can easily spot when reading for, when uttering themyou automatically start talking like the divine Sarah Bernhardt (1844-1923), which means in thesententious idiom of late 19th century France!Your language should be clean, simple, efficient -- you know, the way it isnt now.Solution # 2. Rewrite.Wow, after scrutinizing your latest effusion per Solution #1, youre surrounded by items that havebeen ruthlessly removed. What now? Simple; my next sure-fire writing insight, viz. that the mosteffective writers are the most conscientious rewriters. In other words, the ones who do not merelyspew words on the page, but who do whats necessary for maximum impact. This means you.And so today, at first light, take your latest writing project and go out into the pristine dew of day torecite it. Sure your neighbors will deduce that you have finally gone mad... but the many newprospects and customers youll derive will leave them happy... leave you a paragon of prose... andricher.; oh, yes, a very great deal richer.http://www.HomeBizStars.com Copyright David Chaves - 2012 4 of 5
  4. 4. ResourceAbout the Author Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a widerange of online services for small and-home based businesses. Services include home businesstraining, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting,hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 onlineHome Business Training program by getting a free Associate Membership today.Republished with authors permission by David Chaves http://HomeBizStars.com.http://www.HomeBizStars.com Copyright David Chaves - 2012 5 of 5