Lead the industry by leveraging video for your thought leadership activities. To learn more we invite you to visit our website at http://www.nycvideopros.com.

1. Using Video To Lead The Industry Forward; A Focus
On Thought Leadership
Thought leadership is about positioning your executives and the organization as a
driving force in the industry.
Video is a powerful avenue to showcase your thought leaders and move the industry
forward.
There are a number of tools you can utilize to advance your message and educate your
colleagues in the industry including blog posts and white papers, but perhaps one of the
most powerful and growing avenues for thought leadership is video content. With today’s
technology, and a device in every pocket, video can be powerful way to lead the dialogue
and break through with your message. Further, video can be produced to showcase key
personalities, the organization, and to advance the vision for key topic areas.
Specifically, the strategy for how an organization utilizes video for thought leadership may
vary between particular outreach efforts and may take a different look and feel depending
on the topic at hand. While there are a litany of video styles that can be used for thought
leadership here are a few options to consider:
• Interviews: Thought leadership videos can be produced as a series of your experts
talking about a topic area, or as a long-form interview with one participant who is
focused on a particular subject matter.
• Conversations: For some topic areas, it may be best to conduct interviews with
either internal or external stakeholders to position the organization as a leading
voice on the topic at hand. These conversations can be hosted by a professional
host who guides the conversation, or by a personality from within the organization,
or the industry to lend credibility.
• Case Study: Using the visual nature of video - though leadership can be
communicated in a cinematically produced case study. This narrative would capture
the essence of the thought leadership messaging coupled with a journalistic
approach to telling the story through interviews and B-roll of the subject matter.
Regardless of the format that you choose - video is a powerful avenue for sharing thought
leadership messaging that can resonate with the audience and engage them in a more
dynamic manner. The result is a new avenue to capture your talent, showcase subject
matter experts, and position the organization as a leader in the field.
Want to discuss how your organization can use video to drive thought leadership contact
us at NYCVideoPros.com or directly at 212.931.4866.
41 Madison Avenue
Floor 31
New York, NY 10010
http://www.nycvideopros.com

2. 41 Madison Avenue
Floor 31
New York, NY 10010
http://www.nycvideopros.com