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Measurement

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Measurement

  1. 1.
  2. 2. Measuring success<br />
  3. 3. Digital media report<br />Summary <br />At-a-glance: Who, What, When, Where, Why and How <br />Quantitative Metrics: <br />Followers, Likes, Subscribers, Favorites, Klout, Retweets, Web Visits, Unique Visitors, Downloads, Total reach<br />Qualitative Evidence: <br />Screenshots, Excerpts, Feedback<br />Lessons learned: What worked & what didn’t<br />Conclusions<br />Next Steps<br />*Per Campaign or Per Month<br />
  4. 4. At-a-glance<br />WhatCampaign title and description<br /> Content and Messaging<br /> Reach and response<br /> Followers Before/After<br />When Start/Stop date and duration<br />Who Target audience<br /> Team members and stakeholders<br />Where & How Platforms and tools<br /> Media channels<br />WhyMeasurable goal<br />
  5. 5. Quantitative metrics<br />VISITS<br />TRAFFIC SOURCES<br />MAP OVERLAY<br />
  6. 6. Social media metrics<br />
  7. 7. BITLY<br />
  8. 8. Twitter hashtags<br />
  9. 9. Facebook insights<br />
  10. 10. youtube insight<br />
  11. 11. Email metrics<br />
  12. 12. Qualitative evidence<br />KEY CONTENT<br />EXCERPTS<br />
  13. 13. Conclusions<br />Review the 10 Best Practices <br />Update your agency’s 1-page Strategy Guide<br />Learn from every experience<br />Build a library of successful content<br />Ask your audience what they want<br />Celebrate your milestones and share your successes<br />

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