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  1. 1.
  2. 2. how a simple URL shortener can help you<br />understand the very complicated social web.<br />matt lemay, platform manager, bitly<br />@mattlemay<br />@bitly<br />
  3. 3. long URLs are messy, ugly, and break easily.<br />,+new+york,+ny&hl=en&ll=40.741079,-74.006438&spn=0.019282,0.039525&sll=37.0625,-95.677068&sspn=41.139534,80.947266&vpsrc=6&z=15&iwloc=A<br />
  4. 4. short URLs are simple, portable and easy to brand.<br />
  5. 5. bitly brands and tracks your content across the social web<br />Content!<br />(long URL)<br />(short URL)<br />
  6. 6. bitly Enterprise is a realtime, cross-platform window into the life of your content on the social web.<br />
  7. 7. how is your audience engaging with your content?<br />What your audience is sharing.<br />What your <br />team is sharing.<br />
  8. 8.
  9. 9. bitly shows you your most successful team members, and your most engaged audience members<br />
  10. 10. there’s lots of cool stuff we can do with this data<br />Media Types<br />8,000,000,000<br />Influencers<br />Sentiment<br />clicks / month<br />Trending Content<br />Topics and Keywords<br />
  11. 11. questions? concerns?<br />email me at, find us on twitter @bitly, or contact if you’re having a specific technical issue.<br />thanks!<br />@mattlemay<br />