Social Media 103: How to Measure and Optimize Your Results


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Social Media 103: How to Measure and Optimize Your Results

  1. 1. Social Media 103: How to Measure and Optimize Your Results
  2. 2. Michelle Hummel CEO of… Thanks for joining me today! <ul><li>Web Media Expert: Social Media Agency </li></ul><ul><li>Like Social Media: Business Directory & Ranking Tool </li></ul><ul><li>Send Social Media: Social Media Management Dashboard </li></ul><ul><li>Social Media Matcher:   Social Media Applications Directory </li></ul><ul><li>Web Media University: Social Media Training and Certification </li></ul><ul><li>COMING SOON! </li></ul><ul><li>My book: The Social Media Magnet “ Everything you need to know to attract customers with social media” by Michelle Hummel </li></ul><ul><li>  </li></ul><ul><li> </li></ul>
  3. 3. How do I measure my social media marketing success?
  4. 4. <ul><li>Move people to take action, join contests </li></ul><ul><li>Increase email and blog subscribers </li></ul><ul><li>More likes, fans and followers </li></ul><ul><li>Increase sales </li></ul><ul><li>Improve search engine ranking </li></ul><ul><li>Increase blog post comments </li></ul><ul><li>Reduce your sites bounce rate </li></ul><ul><li>Increase event registration </li></ul><ul><li>Turn fans into advocates </li></ul><ul><li>Increase website traffic </li></ul>Step #1: Define Your Goals What are your marketing goals?
  5. 5. <ul><li>KPI = Key Performance Indicators: a metric used to track if you are accomplishing your business goals </li></ul><ul><li>Blog comments </li></ul><ul><li>Downloads </li></ul><ul><li>Email subscriptions </li></ul><ul><li>Likes, Followers and Fans </li></ul><ul><li>Reviews </li></ul><ul><li>Time spent on key pages </li></ul><ul><li>Ratings </li></ul><ul><li>Registered Users (new/active) </li></ul>Step #2: Define Your KPI’S What are the results you are looking for?
  6. 6. <ul><li>Blog should be part of your website </li></ul><ul><li>Drive traffic with original content </li></ul><ul><li>Content is critical even more now with Google+ </li></ul><ul><li>WordPress is one of the best blogging platforms </li></ul>Do you have a “Social Media Hub”? Do you have a Blog? Does it live on your website?
  7. 7. <ul><li>Fresh Content , you must be writing and posting new blogs for SEO </li></ul><ul><li>Social Content , you must be providing interesting content others will enjoy and share </li></ul><ul><li>Easy to share , do you provide your visitors easy ways to share, like, download and/or retweet your content? </li></ul>Is your site “Social Media Friendly”? Is your content easily shareable?
  8. 8. <ul><li>You want people to share things  </li></ul><ul><li>You want people be advocates </li></ul><ul><li>You want people to visit frequently </li></ul><ul><li>You want people to refer friends </li></ul><ul><li>You want people to buy products </li></ul><ul><li>“ Engaged customers and prospects are far more likely to do some or all of the above.” </li></ul>#1 Goal “Social Media Engagement” How can you boost customer engagement?
  9. 9. How do I find the right tools to measure my success? Introducing Social Media Matcher
  10. 10. Must Have Social Media Monitoring Tools
  11. 11. <ul><li>Monitor your blog stats </li></ul><ul><li>See how many people are subscribing, measure content reach, popular feed items (recently and all time) </li></ul><ul><li>Optimize your blog to be browser friendly, shareable and indexed </li></ul>Feedburner How do you monitor your blogs success rate?
  12. 12. <ul><li>Identify the most powerful keywords to market your brand right now </li></ul><ul><li>Provides a list of strong keywords you can use in your PPC ads </li></ul><ul><li>Update your content to have more search engine friendly keywords </li></ul>Google AdWords How do you monitor your site content for SEO?
  13. 13. <ul><li>Get your Facebook engagement and ranking score </li></ul><ul><li>Check your competitors score </li></ul><ul><li>Monitor your score to improve your results </li></ul><ul><li>Go back and see if the changes you made are improving your results </li></ul>Social Bug Facebook Score Do you monitor your Facebook marketing score?
  14. 14. <ul><li>View detailed statistics about your YouTube viewer audience </li></ul><ul><li>Analyze your marketing efforts and optimize your campaigns </li></ul><ul><li>Discover popularity, how they find your videos, which parts are “hot” and “cold” </li></ul>YouTube Insights Do you monitor your video marketing success?
  15. 15. <ul><li>Like Google Alerts but for social media </li></ul><ul><li>Receive free daily email alerts of your brand, company, CEO, competitor etc. </li></ul><ul><li>Searches your keyword on blogs, comments, bookmarks, events, news, videos and micro-blogging services </li></ul><ul><li>Provides metrics around keywords and “sentiment” </li></ul>Social Mention How do you monitor your brand on the web?
  16. 16. <ul><li>Monitor conversations on Facebook </li></ul><ul><li>Choose “Public Posts” and “Posts in Groups” to find people on Facebook who are talking about your brand </li></ul><ul><li>You may find new Pages to Like and/or new people to interact with </li></ul>Facebook Search Have do you monitor conversations on Facebook?
  17. 17. <ul><li>See how many people saw your Tweet and who they were </li></ul><ul><li>Run a free report for your hashtag, link or brand name </li></ul><ul><li>Find out the number of unique users who saw your Tweet </li></ul>TweetReach Do you monitor the effectiveness of your Tweets?
  18. 18. Break Out For Learning Session <ul><li>Pick a partner </li></ul><ul><li>Learn about their business </li></ul><ul><li>Identify two marketing goals </li></ul><ul><li>Find a monitoring tool on social media matcher to help them verify their success </li></ul>
  19. 19. Must Have Social Media Analytics Tools
  20. 20. <ul><li>Drill down to see the success rate of any of your social profiles </li></ul><ul><li>Research to see most popular posts, monitor likes </li></ul><ul><li>Integrate with google analytics to pull detailed web traffic reports </li></ul><ul><li>Setup keyword monitoring to oversee sentiment </li></ul>SendSocialMedia What do you use to provide analytical reports?
  21. 21. <ul><li>url shortner provides analytical click data for every link shortened </li></ul><ul><li>Click data lets you see how effective your social media promotions are </li></ul><ul><li>Just log in to your account to see click-through numbers </li></ul>BitLy How do you analyze your post success rate?
  22. 22. <ul><li>See your global rank versus your US rank </li></ul><ul><li>See what countries are viewing your site </li></ul><ul><li>See what the top keywords are being used to drive traffic to your site </li></ul><ul><li>Review the number of backlinks going to your website </li></ul><ul><li>Learn the demographics of the visitors to your site </li></ul>Alexa How do analyze your web traffic?
  23. 23. <ul><li>Grade your entire website for SEO, social media and more! </li></ul><ul><li>Check on your score and see monitor your results </li></ul><ul><li>Comprehensive detailed analysis </li></ul>Website Grader How do you measure your website success?
  24. 24. Just For Fun Social Analytics Communities
  25. 25. <ul><li>The “Social Stock Market” for social media </li></ul><ul><li>Many famous brands have joined in the fun </li></ul><ul><li>Monitor and grow your “social stock price” based on effective social media engagement skills </li></ul><ul><li>Invest in other businesses </li></ul><ul><li>Expand your social networks in a fun way </li></ul>Empire Avenue How can you increase your engagement score?
  26. 26. <ul><li>Measure your social media “influence” score </li></ul><ul><li>Meaures for Facebook, Twitter, YouTube, Google+ etc. </li></ul><ul><li>Shows you your tops incluces for topics </li></ul><ul><li>Shows who you are an influencer for </li></ul>Klout How do you monitor your social influence?
  27. 27. <ul><li>Available only inside </li></ul><ul><li>Web Media University </li></ul><ul><li>Search our toolkit directory by your industry, business need, solution etc. </li></ul><ul><li>Find the right set of tools to save precious time and money </li></ul>Access All Social Media Tools How much time could you save with a toolkit?
  28. 28. Continuing Education <ul><li>Introducing </li></ul><ul><li>Social Media Toolkits Directory </li></ul><ul><li>Social Media Case Studies Library </li></ul><ul><li>Social Media Book Reviews </li></ul><ul><li>Social Media 40 Chapter Book </li></ul><ul><li>8 Modules of Social Media Video Training </li></ul><ul><li>Social Media National Events Calendar </li></ul><ul><li>Access to all my recorded Webinars </li></ul><ul><li>Ability to get Social Media Certification </li></ul>
  29. 29. Special Limited Offer Today Only <ul><li>1 FREE Month of Web Media University </li></ul><ul><li>1 Hour FREE One-on-One Marketing Consultation </li></ul><ul><li>3-5 page Social Media Analysis Report </li></ul><ul><li>Total Value = *$450 FREE </li></ul><ul><li>*Be sure to signup for this offer before you leave! </li></ul>*4 month minimum membership required
  30. 30. Takeaways <ul><li>What are you social media marketing goals? </li></ul><ul><li>What Key Performance Indicators will you use to verify you are reaching them? </li></ul><ul><li>What social media tools can help your business today? </li></ul><ul><li>How do you plan on staying educated on social media? </li></ul>
  31. 31. Questions and Answers <ul><li>What questions can I help answer? </li></ul><ul><li>Thank you for participating! </li></ul><ul><li>Michelle Hummel </li></ul><ul><li>Web Media University </li></ul><ul><li> </li></ul><ul><li>Phone: 513-204-9324 </li></ul><ul><li>[email_address] </li></ul>