Social Media 101: How To Build Your Social Media Marketing Plan


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Social Media 101: Learn how to build your social media marketing plan

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Social Media 101: How To Build Your Social Media Marketing Plan

  1. 1. Social Media 101: How To Build Your Social Media Marketing Plan
  2. 2. Tip #2 Create Marketing Strategy <ul><li>Create a detailed marketing plan with industry related tips, trivia questions and facts </li></ul><ul><li>Develop a blog content schedule </li></ul><ul><li>Decide what days and at what time you will post </li></ul><ul><li>Plug into excel to track easily </li></ul>
  3. 3. Content Ideas For Your Marketing Calendar
  4. 4. Post Your Events <ul><li>Post your events on Facebook and invite all your Fans </li></ul><ul><li>Take pictures and tag fans in the pictures and share on all social networks </li></ul><ul><li>Online Resource </li></ul><ul><li>Facebook Events </li></ul>What events can you promote on your networks?
  5. 5. Promote Your Testimonials <ul><li>Did you recently receive a positive testimonial from one of your clients? </li></ul><ul><li>Share it on your social networks </li></ul><ul><li>This will generate brand awareness and reinforce your brand's public image. </li></ul>Do you have customer testimonials to share?
  6. 6. Share Relevant Videos <ul><li>Search YouTube for videos relevant to your industry </li></ul><ul><li>eMarketer shows people are 33% more likely to consume multimedia content than textual content </li></ul><ul><li>Online Resource </li></ul><ul><li>YouTube </li></ul>What video content would your fans enjoy?
  7. 7. Share Relevant Content <ul><li>Provide content your audience will enjoy </li></ul><ul><li>Be seen as a “thought leader” and “expert” in your industry </li></ul><ul><li>Be the “go to” place for great content </li></ul><ul><li>Building trust brings sales </li></ul><ul><li>Online Resource </li></ul><ul><li>Technorati Blog Directory </li></ul>Do you share relevant industry related content?
  8. 8. Ask for LIKES! <ul><li>Hit Like if you're happy it's Friday </li></ul><ul><li>Hit Like if you had a great weekend </li></ul><ul><li>Hit Like if you're excited for Halloween </li></ul><ul><li>Hit Like if you're in a good mood today </li></ul>What fun questions can you ask to get likes?
  9. 9. Inspire Your Fans <ul><li>Engage them with conversation </li></ul><ul><li>Once per day post a question, tell them about an issue or inspire them with a story related to your product or service </li></ul><ul><li>Online Resource </li></ul><ul><li>Motivational Quotes </li></ul>What quotes would inspire your fans?
  10. 10. Keep Them Informed <ul><li>Keep your fans updated on what you're working on </li></ul><ul><li>If you are planning to release a new product or service in the future, they should be the first to know! </li></ul><ul><li>Ask for their feedback before your launch </li></ul>What new press can you share with your fans?
  11. 11. Educate While Having Fun <ul><li>Find out what holidays are observed throughout the world </li></ul><ul><li>Share the ones relevant to your audience, or share a funny one to inspire likes </li></ul><ul><li>Online Resource </li></ul><ul><li>Earth Calendar </li></ul>What fun facts can you share with your fans?
  12. 12. Create a “Fan of the Month” Club <ul><li>Ask your fans trivia questions and award them points </li></ul><ul><li>First to answer correctly wins and gets their name added to the board </li></ul><ul><li>Online Resource </li></ul><ul><li>Fan of the Month </li></ul>What fun trivia questions can you ask?
  13. 13. Create Weekly Posting Theme <ul><li>Funny “Mondays” </li></ul><ul><li>Case Study “Tuesdays” </li></ul><ul><li>Tools for Success “Wednesday” </li></ul><ul><li>Trivia “Thursday” </li></ul><ul><li>Stop the Press “Friday” </li></ul><ul><li>Shout out “Saturday” </li></ul><ul><li>Guess this image “Sunday” </li></ul>What weekly content strategy can you create?
  14. 14. Break Out For Learning Session <ul><li>Pick a partner </li></ul><ul><li>Learn about their business </li></ul><ul><li>Trade Social Media Marketing Calendars </li></ul><ul><li>Provide 2 engaging questions related to their business that they could ask their fans </li></ul>
  15. 15. Automate Your Marketing Calendar with Send Social Media
  16. 16. Setup Social Networks for Posting <ul><li>Sample Exercise </li></ul><ul><li>Add LinkedIn Group </li></ul><ul><li>Manage 30+ social networks </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul>How many networks do you currently manage?
  17. 17. Setup Social Streams, Reply Easily <ul><li>Sample Exercise </li></ul><ul><li>Add LinkedIn Group Stream </li></ul><ul><li>Monitor Your Content </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul>How do you reply to comments currently?
  18. 18. Monitor Your Brand <ul><li>Sample Exercise </li></ul><ul><li>Setup keyword LikeSocialMedia for monitoring </li></ul><ul><li>Monitor Across the Web </li></ul><ul><li>Brand and Keyword Monitoring </li></ul><ul><li>Yelp reviews </li></ul><ul><li>CitySearch reviews </li></ul>How do you monitor your brand now?
  19. 19. Setup RSS Feed <ul><li>Sample Exercise </li></ul><ul><li>Add Social Media Explorer RSS </li></ul><ul><li>Post Multiple RSS Feeds </li></ul><ul><li>Be seen as a “thought leader” and “expert” in your industry </li></ul><ul><li>Be the “go to” place for great content </li></ul><ul><li>Building trust brings sales </li></ul>What content do you share with your fans?
  20. 20. Import Contacts <ul><li>Manage All Your Contacts </li></ul><ul><li>Aol </li></ul><ul><li>Gmail </li></ul><ul><li>Hotmail </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Contact Importer </li></ul><ul><li>LinkedIn contacts </li></ul><ul><li>Facebook contacts </li></ul>What tools do you use now to manage contacts?
  21. 21. Setup Auto Responders for Birthdays <ul><li>Schedule auto posts for birthdays and special events </li></ul><ul><li>Facebook Auto Responder </li></ul><ul><li>LinkedIn Auto Responder </li></ul>How do you currently send birthday wishes?
  22. 22. Setup Auto Responders for Twitter <ul><li>Schedule auto tweets, welcome messages and targeted follows </li></ul><ul><li>Twitter Welcome Message </li></ul><ul><li>Twitter Auto Tweet Replies </li></ul><ul><li>Twitter Auto Keyword Follow </li></ul>How do you grow your Twitter account now?
  23. 23. Setup Auto Responders for Email <ul><li>Schedule auto welcome email to subscribers </li></ul><ul><li>Email Auto Responder Service </li></ul><ul><li>Setup custom welcome email </li></ul><ul><li>Email templates available </li></ul><ul><li>Schedule automated messages </li></ul>How do you manage your email account now?
  24. 24. Setup Group, Easy Posting <ul><li>Sample Exercise </li></ul><ul><li>Create LikeSocialMedia LinkedIn Group, Add Linkedin Group and Twitter </li></ul><ul><li>Easily Post To Multiple Networks </li></ul><ul><li>Save time </li></ul><ul><li>Manage posts easily </li></ul>How do you post to multiple social networks?
  25. 25. Market Via Mobile <ul><li>Send Text Messages </li></ul><ul><li>Promotional codes and announcements about deals and sales </li></ul><ul><li>Integrate SMS into your own applications </li></ul><ul><li>Add a sign-up widget to your website to gather new mobile numbers and potential customers </li></ul>Do you market to fans via text messages?
  26. 26. Post Your Message <ul><li>Sample Exercise </li></ul><ul><li>Post Message to WME page </li></ul><ul><li>Hit Like if you're excited for Fall </li></ul><ul><li>Add Image </li></ul>How do you currently post messages?
  27. 27. Continuing Education <ul><li>Introducing </li></ul><ul><li>Social Media Case Studies Library </li></ul><ul><li>Social Media Applications Directory </li></ul><ul><li>Social Media Book Reviews </li></ul><ul><li>Social Media 40 Chapter Book </li></ul><ul><li>8 Modules of Social Media Video Training </li></ul><ul><li>Access to all my recorded Webinars </li></ul><ul><li>Ability to get Social Media Certification </li></ul>
  28. 28. Benefits of Web Media University
  29. 29. Special Limited Time Offer <ul><li>FREE Copy of “The Big Book of Social Media: Case Studies, Stories, Perspective” by Robert Fine </li></ul><ul><li>*First 5 new Web Media University members with a $19.99/mo membership </li></ul><ul><li>“ More social media case studies than any other book I’ve read on Social Media. If you are looking for examples across all industries of how social media has been used, this is your book!” - TLP </li></ul>*4 month minimum membership required
  30. 30. Takeaways <ul><li>What content can you add to your Marketing Calendar? </li></ul><ul><li>How can you save time with Send Social Media? </li></ul><ul><li>How do you plan on staying educated about social media? </li></ul>
  31. 31. Questions and Answers <ul><li>What questions can I help answer? </li></ul><ul><li>Thank you for participating! </li></ul><ul><li>Michelle Hummel </li></ul><ul><li>Web Media University </li></ul><ul><li> </li></ul><ul><li>Phone: 513-204-9324 </li></ul><ul><li>[email_address] </li></ul>